Fitness coaches for over 40 and 50
We compared 10 fitness coaches who focus on over 40 and 50 using their public profiles. Besides over 40 and 50, the most common focus areas are health and wellness, nutrition and habits, women's fitness and busy professionals. They most often work with people over 40, women and professionals. Most charge $85 to $200 per hour or session.
What fitness coaches for over 40 and 50 charge
Fitness coaches for over 40 and 50 to compare
Tick "Compare" on the coaches you like, then request intros to all of them at once.
Shane Jones
Shane Jones is a Houston-based health and lifestyle coach with over 20 years in wellness as a personal trainer, nutritionist, and martial arts and movement instructor. Shane works with men and women ages 40 to 70, including expats and multicultural clients.
Buffy Owens
Buffy Owens has over two decades of experience in somatic movement and breathwork. She holds certifications from the Institute for Integrative Nutrition and as a Feldenkrais Practitioner, and specializes in coaching women through menopause and midlife transitions.
Karen Meier
Karen Meier, NASM CPT, offers 1:1 personal training in Scottsdale for women over 50, building strength, balance, and confidence. She began her own fitness journey at 52 and now combines training with nutrition and lifestyle coaching.
Liz Georges
Liz Georges worked in healthcare and later a six-figure auto sales career before training as a Functional Diagnostic Nutrition Practitioner, and now runs functional health investigations for women over 40 dealing with weight, energy, and stress issues.
Dana Massey
Dana Massey is a National Board Certified Health and Wellness Coach who draws on her own experience in a demanding corporate career to help busy professionals over 40 make lasting health changes.
Mary Brinton
Mary Brinton is a virtual health coach and licensed Dr. Amen Brain Health Trainer with a background in Psychiatric-Mental Health nursing, focused on helping midlife women improve their brain and body health.
Paula Alston
Paula Alston holds a Master of Public Health degree specializing in wellness and health promotion. Based in France, she runs tailored wellness programs and retreats for midlife women.
Claudio Scaramelli
Claudio Scaramelli runs NewMan Coaching in Switzerland, a program helping men in midlife crisis move past stress and disconnection using health coaching and Rapid Transformational Therapy techniques.
Georgina Quinn
Georgina Quinn runs Decoding Weight Loss, a 12-week program called The Decoding Method that helps women over 40 lose weight by addressing hormone balance and metabolism instead of dieting.
The ALL Programme
Service aimed mainly at middle-aged and older adults wanting better health, strength and balance. Goals include weight change, muscle mass, heart health and blood pressure. Run by a Level 3 personal trainer and strength coach.
Side by side
| Coach | Focus | Works with | Based in | Rate |
|---|---|---|---|---|
| Shane Jones | Nutrition and habits and Health and wellness | People over 40 | Houston, Texas, United States | Not published |
| Buffy Owens | Women's fitness and Over 40 and 50 | Women and People over 40 | Not published | |
| Karen Meier | Women's fitness and Over 40 and 50 | Women and People over 40 | Scottsdale | Not published |
| Liz Georges | Health and wellness and Nutrition and habits | Women and People over 40 | Indiana, United States | Not published |
| Dana Massey | Busy professionals and Over 40 and 50 | Professionals and People over 40 | Not published | |
| Mary Brinton | Health and wellness and Over 40 and 50 | Women and People over 40 | Not published | |
| Paula Alston | Health and wellness and Over 40 and 50 | Women and People over 40 | France | Not published |
| Claudio Scaramelli | Health and wellness and Over 40 and 50 | Men and People over 40 | Switzerland | Not published |
| Georgina Quinn | Fat loss and Women's fitness | Women and People over 40 | Not published | |
| The ALL Programme | Over 40 and 50 and Health and wellness | Not published |
Common questions
How much does a fitness coach for over 40 and 50 cost?
Based on 90 fitness coaches who publish their rates, the middle half charge $85 to $200 per hour or session, and the typical rate is $138.
What else do these fitness coaches help with?
Common focus areas include health and wellness, nutrition and habits, women's fitness and busy professionals.
Prices and research
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Other focus areas
Built from public coach profiles and websites, written in our own words. Last checked September 2026. How we build profiles.