Fitness coaches for over 40 and 50

105 coaches comparedUpdated September 2026Independent: coaches don't pay to be listed
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Compare 105 fitness coaches who focus on over 40 and 50. Besides over 40 and 50, the most common focus areas are nutrition and habits, online coaching, women's fitness and fat loss. They most often work with women, people over 40 and men. Most charge $88 to $162 per hour or session.

105fitness coaches compared
85%of those who say, offer online sessions
$88 to $162hourly rate range
7countries

What fitness coaches for over 40 and 50 charge

$88 to $162
Per hour or session.

Fitness coaches for over 40 and 50 to compare

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Ben Pakulski, fitness coach in Canada

Ben Pakulski

Fitness coach and former IFBB pro for men over 35 · Canada

Ben Pakulski is a fitness coach and former IFBB pro bodybuilder who helps men over 35 build muscle, lose fat, and improve their health. He founded Muscle Intelligence and runs the MI40 programs. His work covers testosterone and hormone optimization and longevity. He also offers programs for high-achieving business owners and leaders, and he hosts a weekly podcast.

$75 to $150 an hour
Fat lossBodybuilding and physiqueOver 40 and 50
Bryan Krahn, fitness coach in Canada

Bryan Krahn

Online physique coach for men and women over 40 in Canada · Canada · Online

Bryan Krahn is an online physique coach and personal trainer in Canada. He helps ordinary people build a lean, muscular look, with a strong focus on adults over 40. He is also a fitness writer and blogger. He builds his own physique as a semi-serious physique athlete but does not compete. He does not coach powerlifting, rehab or sprint performance. His work centers on taking the guesswork out of training and eating.

$90 to $150 an hour
Bodybuilding and physiqueOver 40 and 50Fat loss
Chris Deavin, fitness coach

Chris Deavin

Fitness and health coach working with a small group of clients

Chris Deavin is a fitness and health coach who helps people build better nutrition, exercise and lifestyle habits. He has coached for over two decades and has worked with 100's of clients. He was Head Strength and Conditioning Coach for the England Taekwondo Squad. He takes on only a small group of clients at a time so each one gets more of his attention. He holds a BSc in Health Science from St Mary's University, London.

$75 to $155 an hour
Nutrition and habitsOver 40 and 50Health and wellness

Chris Zaremba

Personal trainer for adults over 50 in London and South Bucks · London, United Kingdom · Online and in person

Chris Zaremba is a personal trainer and fitness blogger who helps adults over 50 get fitter. He trains clients in London and South Bucks and runs online courses for people anywhere. At 50 he was obese and pre-diabetic. He then changed his lifestyle and later won British and World fitness modelling titles in over 50 categories. He also made a one-hour TV documentary about his change and created the TV series Fit Happens.

$120 to $200 an hour
Over 40 and 50Fat lossRunning and endurance
Emma, fitness coach in United Kingdom

Emma

Online fat loss coach for women over 40 in the UK · United Kingdom · Online

Emma is a fat loss specialist who coaches women over 40 online through ESGfitness. She has helped over 10,000 women lose fat and keep it off without harsh restriction. Her specialist areas are menopause, PCOS, breast cancer during and after treatment, and small women. She works with a coaching team that includes a diabetes and menopause specialist and a psychologist. She also hosts a podcast and offers a mindset course.

$75 to $125 an hour
Fat lossWomen's fitnessOver 40 and 50

Fitman

Natural bodybuilding and physique coach in Abington, near Philadelphia · Abington, Pennsylvania, United States · In person

Fitman is a natural bodybuilding and physique coach in Abington, Pennsylvania. Fitman trains first-time competitors, natural athletes, experienced lifters, and men and women who want their best natural shape. Fitman is an NGA Pro and won the 2022 NGA Mr. Natural Philadelphia title. Fitman's system covers training, nutrition, peak week, and posing, and this coach works without steroids or prohormones at a private gym.

$90 to $150 an hour
Bodybuilding and physiqueNutrition and habitsWomen's fitness

Fivex3 Training

Barbell strength coaching gym in Baltimore, in person and online · Baltimore, United States · Online and in person

Fivex3 Training is a strength training gym in Baltimore that coaches people on barbell lifting. The team teaches the squat, deadlift, press and bench press, and builds programs around each person's goals. It is a Starting Strength affiliate led by owner Emily Socolinsky. Coaching is offered in person and online. Clients range from complete beginners to older lifters, and the gym calls itself Baltimore's only black iron gym.

$115 to $2,000 per session
Strength and powerliftingOver 40 and 50Women's fitness

Graham Elliss

Personal trainer for adults over 50 in Hawthorn, Melbourne · Hawthorn, Victoria, Australia · Online and in person

Graham Elliss is a personal trainer in Hawthorn, Melbourne. He runs Renewed After 50, which helps adults over 50 get fitter and stronger. He leads Go4Life group classes online and in person. He also offers one-on-one training, eating guidance, and a fortnightly walking and hiking meetup. One client trained with him for six years. Another lost 18 kilos and went from struggling to run 100 meters to running 10 kilometers.

$90 to $150 an hour
Over 40 and 50Fat lossBeginners

Holly Kouvo

Personal trainer and nutrition specialist coaching adults online and in Massachusetts · Massachusetts, United States · Online and in person

Holly Kouvo is a personal trainer and nutrition specialist who coaches people to build healthier habits. She runs Fitting Fitness In, an independent training company she started in 2002 in Massachusetts. She builds programs around each client's goals, likes, and time limits. She also hosts a monthly TV show called Get Healthy with Holly, speaks at corporate events, and teaches online classes for older adults.

$95 to $175 an hour
Over 40 and 50Nutrition and habitsBusy professionals
Holly Roser, fitness coach in San Mateo

Holly Roser

Personal trainer for women's wellness in San Mateo and San Francisco · San Mateo, California, United States · Online and in person

Holly Roser is a personal trainer and the founder of Holly Roser Fitness. She trains women in San Mateo, San Francisco and the wider Bay Area. Her team focuses on women's wellness, weight loss and injury recovery. She has 17+ years of experience and has been featured in the New York Times. Clients can train in her private San Mateo studio, at home in the Bay Area or New York City, or online.

$113 to $185 per session
Women's fitnessPostpartumFat loss

JP Bolwahnn

Fitness and life coach for men over 35

JP Bolwahnn is a fitness and life coach for high-performing men over 35. JP helps men rebuild strength, discipline, confidence, and structure. JP served as a Navy SEAL at 19, played international rugby at 31, and walked on to a Division 1 college football team at 33. JP also worked as a firefighter on Kauai. JP has coached men for more than 20 years and offers a 5 minute Discipline Audit that gives each man a personal scorecard.

$80 to $130 an hour
Over 40 and 50Strength and powerlifting

Julian Crooknorth

HYROX and hybrid performance coach in Hampshire and Surrey, UK · United Kingdom

Julian Crooknorth runs P4M Coaching. He coaches adults who want to stay strong and capable as life gets busier, and athletes who race in HYROX, hybrid events, marathons and endurance running. He is an official HYROX Performance Coach and a Precision Nutrition Master Coach. His work rests on his own P4M NOVA Framework, which sets training intensity against recovery. He offers two paths, the Performance Club and the Hybrid Performance Club, and works with clients across Hampshire, Surrey and nearby areas.

$80 to $175 an hour
Strength and powerliftingRunning and enduranceNutrition and habits
Julie Lohre, fitness coach in Cincinnati

Julie Lohre

Online fitness coach for women over 40 · Cincinnati, United States · Online

Julie Lohre is an online fitness and nutrition coach for women over 40. She is an IFBB Fitness Pro and a Certified Nutrition Specialist based in Cincinnati. She has coached more than 2,000 women worldwide and started online coaching in 2004. She created the FITBODY Recomposition System. Clients work with her directly, not through an app or an assistant. She also runs FITBODY Pink for breast cancer survivors.

$110 to $190 an hour
Fat lossWomen's fitnessOver 40 and 50

Kim Barnes Jefferson

Online health and fitness coach for women over 40 · Online

Kim Barnes Jefferson is an online health and fitness coach for women over 40. She helps clients lose belly fat, handle menopause, and stop the diet cycle. Kim competed in bikini competitions for nine years. At 40, years of overtraining and undereating caught up with her, and she gained thirty pounds in three years. She built her own approach from that. She also hosts the Fit Girl Magic podcast.

$70 to $120 an hour
Fat lossWomen's fitnessOver 40 and 50
Laura DeMarco, fitness coach in Reston

Laura DeMarco

Strength coach and life coach in Reston, Virginia · Reston, Virginia, United States · In person

Laura DeMarco is a strength coach and life coach in Reston, Virginia. She runs Berkembang Coaching and helps clients with strength training, nutrition, and health and wellness coaching. She has coached since 2005 and has owned CrossFit gyms. Her background includes Olympic lifting, bodybuilding, kettlebells and yoga. She also offers reiki and life coaching. She focuses on clients in their 40s, 50s and 60s who want to stay strong and active.

$95 to $175 an hour
Strength and powerliftingOver 40 and 50Nutrition and habits
Lesley McShane, fitness coach in United States

Lesley McShane

Fitness and accountability coach for women over 50 · United States

Lesley McShane is a fitness and accountability coach who helps women over 50 lose weight, build strength, and make their health a priority. She runs Redesigning Midlife and hosts a podcast for midlife women. She is a Certified Personal Trainer and a 3-time Master National Cycling Champion. She also co-founded a youth cycling team that USA Cycling named Best Youth Program in 2008, 2009, and 2010.

$110 to $190 an hour
Women's fitnessOver 40 and 50Fat loss

Matt Roberts

Personal trainer and longevity coach in London, UK · London, United Kingdom · In person

Matt Roberts is a personal trainer and longevity-focused fitness expert in London. He helps clients get fitter, stronger and healthier for longer. He opened Europe's first private personal training studio in Mayfair 30 years ago. In 2019 he founded Matt Roberts Evolution, where coaches and clinicians work together on health, performance and longevity. Clients start with a Health-Span Audit that includes medical and fitness testing.

$90 to $150 an hour
Over 40 and 50Nutrition and habitsMobility and injury
Mitch Calvert, fitness coach in Canada

Mitch Calvert

Fat loss coach for busy parents over 40 · Canada · Online

Mitch Calvert is a fat loss coach who runs Calvert Fitness, also called Cal Fit. He helps busy parents over 40 lose belly fat without strict diets or long gym hours. He has coached since 2012 and reports 1,500+ client transformations. He writes a fitness column for the Winnipeg Free Press and has been a featured expert in Men's Health. He once weighed 260 pounds, and that shaped how he coaches.

$75 to $150 an hour
Fat lossOver 40 and 50Strength and powerlifting
Natalie Jill, fitness coach in San Diego

Natalie Jill

Fitness and fat loss coach for midlife women, online · San Diego, United States · Online

Natalie Jill is a fitness and fat loss coach who helps women in midlife. She works on belly fat, hormone shifts, sleep, energy and strength. She is a Certified Personal Trainer and Licensed Master Sports Nutritionist. She hosts the Midlife Conversations podcast and wrote two best-selling books. She created The 7 Day Jump Start and Total Body Thrive, which are built for women in midlife. She coaches online.

$110 to $190 an hour
Fat lossWomen's fitnessOver 40 and 50

Rita Jenkins-Wolcott

Menopause fitness specialist for women over 40, online and in person · United States · Online and in person

Rita Jenkins-Wolcott is a personal trainer and menopause fitness specialist who helps women over 40 get stronger and leaner. She is also a certified nutrition coach and a former fitness studio owner. In 16 years, she has worked with hundreds of women in perimenopause and beyond. Her Bolder STRONG program uses short at-home workouts. She trains with the same workouts herself at age 61. She also pairs exercise with nutrition and lifestyle habits.

$110 to $190 an hour
Women's fitnessOver 40 and 50Nutrition and habits
Scott Abel, fitness coach in Canada

Scott Abel

Online physique and bodybuilding coach with 40 years of experience · Canada · Online

Scott Abel is an online physique and bodybuilding coach based in Canada. She has coached bodybuilders and everyday people since the 1980s. She builds meal plans, workouts and strategies around each client instead of making the client fit a set diet. She wrote Physique After 50 and created the Flexible Fitness program. Scott is now retired and only works with her existing clients.

$90 to $150 an hour
Bodybuilding and physiqueOver 40 and 50Nutrition and habits
Skip La Cour, fitness coach

Skip La Cour

Fitness and success coach for older men

Skip La Cour is a fitness and success coach who works with older men. He helps busy men get in shape, lose fat, build muscle and improve their mindset. He is a six-time national drug-free bodybuilding champion with over 35 years in personal development and motivation. He coaches one-on-one and in groups, and he speaks at live seminars around the world. He also wrote the Age Optimization System audiobook.

$80 to $130 an hour
Bodybuilding and physiqueOver 40 and 50Fat loss
Ted Ryce, fitness coach in Miami

Ted Ryce

Health and fat loss coach for busy professionals over 40 in Miami · Miami, United States · Online

Ted Ryce is a health and fitness coach who helps entrepreneurs, executives and busy professionals over 40 lose fat and rebuild their health. He has worked in the field for 25 years. His clients have included CEOs of Fortune 500 companies and celebrities like Sir Richard Branson and Ricky Martin. He started as a coach in Miami Beach. He also hosts the weekly Legendary Life podcast and teaches a method called R3 for knee injuries.

$90 to $150 an hour
Fat lossOver 40 and 50Busy professionals
Vanessa Flores, fitness coach in Tennessee

Vanessa Flores

Strength and health coach for women over 40 in Tennessee · Tennessee, United States · Online

Vanessa Flores is a fitness and health coach who helps women over 40 build strength. She founded The Strong Fit Life in Tennessee. She has worked as a trainer in multiple gyms for over 10 years. Her plans use kettlebell workouts, protein-first food guidance and weekly check-ins. She built her own 1:1 method, the StrongHer P.E.R.I-Reboot Method, for women in perimenopause and menopause. She also has a program for parents.

$110 to $190 an hour
Strength and powerliftingWomen's fitnessOver 40 and 50
Vegan Muscle and Fitness / Root Force PT, fitness coach in Richmond

Vegan Muscle and Fitness / Root Force PT

Plant-based personal trainer and online fitness coach in Richmond, Virginia · Richmond, Virginia, United States · Online and in person

Vegan Muscle and Fitness is a plant-based fitness practice that trains and coaches people who want to build strength and muscle on a vegan diet. Derek runs Root Force Personal Training, a plant-based gym in Richmond, Virginia, that opened in 2012. He is a natural bodybuilder who earned Pro status in two federations and qualified for NPC Nationals. He also offers online coaching, custom plans, and an app for staying strong into your 60s and beyond.

$80 to $175 an hour
Strength and powerliftingBodybuilding and physiqueOver 40 and 50
Vicki Hill, fitness coach in Bristol

Vicki Hill

Women's health and fitness trainer in Bristol, UK · Bristol, United Kingdom · In person

Vicki Hill is a women's health and fitness trainer in Bristol. She trains women from pregnancy and the postnatal months through to post menopause. She started her personal training business in 2006 and is a Level 3 Hypopressives Coach. Her work covers pelvic floor rehabilitation, menopause management and pre and postnatal fitness. She sees clients at The Family Practice Osteopaths on Gloucester Road and serves Redland, Bishopston, Henleaze and Clifton.

$75 to $125 an hour
Women's fitnessPostpartumOver 40 and 50

WarriorBabe

Fitness and nutrition coaching for women over 40 through menopause · United States · Online

WarriorBabe is a coaching company for women over 40. It helps them rebuild strength, metabolism and confidence through menopause with the WB4 Method. Coaching covers macros, strength workouts and recovery. Nikkiey Stott started it in 2018. She is a registered nurse and a pro natural bodybuilder. A team of 65+ specialists works under her lead. The company says 21,800+ women have gone through its programs. Its VIP coaching is built around eating more while building muscle.

$100 to $160 an hour
Women's fitnessOver 40 and 50Fat loss

Allan Misner

Health and fitness coach for men and women over 40 · United States

Allan Misner, known as Coach Allan, is a health and fitness coach for men and women over 40. He runs 40+ Fitness and hosts the 40+ Fitness Podcast, which has over 760 episodes. He also wrote The Wellness Roadmap, a book on health and fitness after 40. His coaching centers on weight loss, real strength, and being fit for the tasks of daily life. He holds certifications from NASM, Precision Nutrition, and the Functional Aging Institute.

$95 to $175 an hour
Fat lossOver 40 and 50Nutrition and habits

April

Senior fitness trainer for adults over 50, online · United States · Online

April is a certified personal trainer and yoga instructor who helps older adults get stronger and stay active. She built Yes2Next in 2020 when gyms closed, and it began with free home workout videos made with her mom. Those videos have been viewed more than 75 million times, and the channel has more than 650,000 subscribers. Before training, April spent 30 years in a full-time corporate career. Her focus is balance, strength, cardio and flexibility for people over 50.

$120 to $200 an hour
Over 40 and 50BeginnersMobility and injury
Chris Keith, fitness coach in San Diego

Chris Keith

Private personal trainer in San Diego for adults · San Diego, California, United States · In person

Chris Keith is a private personal trainer in San Diego. She coaches adults on weight loss, strength, fitness and nutrition. She has trained clients one-on-one for over 30 years and started in 1995. San Diego Magazine voted her Best Personal Trainer. She runs programs for adults in their 40s, 50s and 60s, beginners, and people returning to strength training after physical therapy. Some clients have trained with her for more than 10 years.

$55 to $350 per session
Fat lossOver 40 and 50Beginners
Craig Spear, fitness coach

Craig Spear

Online health and fitness coach for men over 40 · Online

Craig Spear is an online health coach for men over 40. He works with founders, executives and professionals who want to get leaner, stronger and have more energy. His program runs 12 months and includes one-on-one calls, a custom exercise and nutrition plan, and a full health audit. Clients get a DEXA scan at the start and end, so they see changes in body fat, muscle and visceral fat.

$70 to $120 an hour
Fat lossOver 40 and 50Busy professionals

Danny Fierro

HYROX and strength coach for adults 40+ in Fulton, NY · Fulton, New York, United States · Online and in person

Danny Fierro is a personal trainer and HYROX performance coach in Fulton, New York. He runs Legacy Strength Co. and helps adults 40 and older rebuild strength, move better, and build habits that last. He also trains HYROX and hybrid athletes. Danny spent more than 23 years in ministry and leadership before he started training people. He offers a 13-week training plan and a free assessment to start.

$120 to $200 an hour
Over 40 and 50Strength and powerliftingMobility and injury

Dean Somerset

Kinesiologist and online fitness coach in Edmonton, Canada · Edmonton, Alberta, Canada · Online and in person

Dean Somerset is a kinesiologist and personal trainer in Edmonton, Alberta. He coaches adults on strength, fitness, mobility and injury recovery, in person and online with clients around the world. He has trained people after joint replacement surgery, cardiac rehab, spinal cord injuries and cancer, as well as elite athletes. He starts with assessments to see what each person does well. His writing has appeared in Men's Health and Women's Health.

$90 to $150 an hour
Over 40 and 50Mobility and injuryOnline coaching
Debra Atkinson, fitness coach in United States

Debra Atkinson

Menopause fitness and strength coach for women over 40 · United States · Online

Debra Atkinson is a fitness and menopause coach who helps women over 40 build strength and manage hormone changes. She runs Flipping 50, which offers coaching, a membership, books, videos and a blog. She is an author and podcaster. She started her podcast in 2014, when few people talked about menopause fitness. Her programs focus on weight training, nutrition and lifestyle habits for women in perimenopause and post-menopause.

$100 to $160 an hour
Women's fitnessOver 40 and 50Strength and powerlifting

Forge

Online fitness, nutrition and habit coaching for busy professionals · United States · Online

Forge is an online fitness, nutrition and habit coaching practice for busy people. The practice has run since 2017. Each client works with one coach who builds training, meals and habits around their schedule, injuries, equipment, food preferences and travel. Forge also offers GLP-1 coaching and a 90 day habit program. Clients stay 18 months on average.

$90 to $150 an hour
Busy professionalsNutrition and habitsOver 40 and 50

Hector Feliciano Ayala

HYROX certified performance coach and personal trainer in Washington, D.C. · Washington, D.C., United States · Online and in person

Hector Feliciano Ayala is a personal trainer and performance coach in Washington, D.C. He trains HYROX and hybrid athletes, and also coaches busy people who want to get strong and feel better. He is a HYROX Academy certified performance coach and a former collegiate basketball athlete from Puerto Rico. He runs Hector's Fitness Advantage, which offers training in a studio, at a client's home, on Zoom and through an app.

$80 to $175 an hour
Strength and powerliftingRunning and enduranceBusy professionals

Jeanette Logan

Fitness classes and coaching for adults over 50 in Marin County · Novato, California, United States · Online and in person

Jeanette Logan runs Youthful Hearts, a fitness class and coaching practice for adults over 50. She has more than 35 years in fitness. Her classes cover strength, stretch, balance, low impact aerobics, line dancing and chair exercise. Members range in age from 50 to 99. She teaches in person at the Margaret Todd Senior Center in Novato, California, and live on Zoom. She also offers one-on-one coaching.

$125 to $240 an hour
Over 40 and 50Health and wellness

Jeff Galloway

Running coach and Olympian for beginner and older runners · Atlanta, United States

Jeff Galloway is an Olympian and running coach based in Atlanta. He teaches the Run-Walk-Run method to beginner runners and older runners. His programs cover every level, from 5K to ultramarathon. He is the official training consultant of runDisney. His offers include one-on-one coaching with a custom training plan, local training groups in more than 30 communities, and simple nutrition guidance for runners.

$75 to $190 an hour
Running and enduranceBeginnersOver 40 and 50

Judy Torel

Lifestyle medicine and fat loss coach for adults over 50 · United States · Online and in person

Judy Torel is a personal trainer and lifestyle medicine programmer who coaches men and women over 50 on fat loss and metabolic health. She has worked in health for more than 40 years and has finished 13 Ironman races. She uses InBody 970 body scans and KORR metabolic testing to guide each client. She is also working on a PhD in Lifestyle Medicine and holds a Masters in Psychology.

$90 to $140 an hour
Over 40 and 50Fat lossNutrition and habits

Keven Connors

Small group fitness coach for people over 35 on the Sunshine Coast · Mooloolaba, Queensland, Australia · In person

Keven Connors is a fitness coach on the Sunshine Coast in Australia. She runs Bulletproof Training Method, which offers small group coaching for people over 35. She has 20 years in the fitness industry and is a HYROX Academy certified performance coach. Her method starts with how well a client moves before adding hard training. She also helps clients work through chronic pain, and coaches HYROX and hybrid athletes.

$80 to $175 an hour
Strength and powerliftingOver 40 and 50Mobility and injury

Kevin Torres

Online fitness coach for busy dads who want to lose weight · United States · Online

Kevin Torres is an online fitness coach who helps busy dads lose weight and get in shape. He runs Dad Bod WOD, a program built for men with limited time, space and equipment. He was out of shape himself and found a method that lasts after years of trial and error. His plan does not use fasting or cutting carbs, and it fits around family time. Clients start with a 21-Day Kickstart.

$90 to $150 an hour
Fat lossBusy professionalsOnline coaching

Lisa Duke

Weight coach and personal trainer for women over 40 in Stuart, FL · Stuart, Florida, United States · Online and in person

Lisa Duke is a weight coach and personal trainer for women over 40 on the Treasure Coast in Florida. She lost 50 pounds at age 46 and has kept it off. She holds Life Coach School and NASM certifications. She wrote a book on the ACE Methodology. Her coaching looks at why clients overeat, not only at food and exercise. Her first program runs 4 months.

$110 to $190 an hour
Fat lossWomen's fitnessOver 40 and 50

Lisa Dupree

Fitness and fat loss coach for women over 50 · United States

Lisa Dupree is a fitness and health coach who helps women over 50 lose fat, build muscle and gain energy. She has worked for two decades as an exercise physiologist and health coach. She built the Lean & Strong Method, a 4-part framework she first used on herself at 59. She also competed in a competition at 59 and hosts the Midlife Mojo podcast.

$90 to $150 an hour
Fat lossWomen's fitnessOver 40 and 50

Lori Michiel

In-home personal trainer for seniors in Southern California · Los Angeles, California, United States · In person

Lori Michiel is a NASM certified personal trainer who coaches active adults and seniors in their homes. She runs Lori Michiel Fitness with a team of certified trainers across Los Angeles, Ventura, Santa Barbara and Orange Counties. Lori uses functional assessments to measure fitness in clients with and without cognitive impairment. She then builds corrective exercises to lower injury risk and improve strength, mobility and independence. Her team also works with clients after rehab and with Parkinson's disease.

$110 to $175 an hour
Over 40 and 50Mobility and injuryHealth and wellness

Melanie Durette

Online strength and nutrition coach for women over 40 · Online

Melanie Durette is a strength and nutrition coach who helps women over 40 build muscle, improve body shape and stay strong as they age. She runs Female Fitness Systems and has coached for more than 12 years. Her main offer is an 8-week online program delivered through a training app, with Home, Express and Gym versions. She answers client questions personally and offers an optional meal plan with over 60 meal ideas.

$80 to $175 an hour
Strength and powerliftingWomen's fitnessOver 40 and 50

Nicole Moress

Online fitness coach for women in perimenopause and menopause · United States · Online

Nicole Moress is a fitness coach who helps women in perimenopause and menopause. She runs N-Gage Fitness and has coached women over 40 for more than 13 years. Her programs mix strength training, nutrition, and personal coaching. She works with clients on belly fat, low energy, and changes in confidence. Coaching is online with weekly Zoom calls, and she also runs a free private Facebook group for midlife women.

$110 to $190 an hour
Women's fitnessOver 40 and 50Fat loss

Sarah Shaw

Personal trainer and nutrition coach for women in Malvern, UK · Malvern, United Kingdom · Online and in person

Sarah Shaw is a personal trainer and nutrition coach in the Malvern Hills, UK. She helps busy and active women stay strong and fit through their 40s, 50s and beyond. She is also a biochemical scientist. Her work covers personal training, outdoor group fitness on the Malvern Hills, online Zoom classes and nutrition programs. She also offers a three week gut and microbiome reset.

$75 to $125 an hour
Women's fitnessOver 40 and 50Nutrition and habits
Shannon Leavitt, fitness coach

Shannon Leavitt

Fitness and wellness coach for women, online and in person · Online and in person

Shannon Leavitt is a fitness and wellness coach who helps women stay strong, active and energized as they age. She founded Yogalift and has worked in health and fitness for 35 years. She is a board certified health and wellness coach, a NASM personal trainer, a licensed dietitian and a hatha yoga instructor. She trains clients one on one and in small groups, in person or by video. Her work links body, mind and spirit.

$95 to $175 an hour
Women's fitnessOver 40 and 50Nutrition and habits

Stacey Schaedler

Online strength and nutrition coach for busy women 35 and older · United States · Online

Stacey Schaedler is an online strength and nutrition coach for busy women. Stacey works with women 35 and older who have always been active but now feel pain when they lift. Stacey has spent 24 years in fitness and 14 years running a business. Stacey has guided thousands of women, many of them moms and many in perimenopause or menopause. Stacey's programs teach clients to connect breath to movement and train without pain.

$65 to $1,850 per session
Women's fitnessOver 40 and 50Postpartum

Win At Life Program

Fat loss and metabolism coaching for women over 40 in Australia · Australia

Win At Life Program is a coaching program for women over 40 who want to lose fat, build muscle and restore their metabolism. It was founded by Kitty and Craig, who also run NuStrength and The RYM Method. They have helped over 18,000 women over 40. Their Rebuild Your Metabolism Method combines pro-metabolic eating, strength training, gut health and movement, and clients eat more, not less.

$95 to $175 an hour
Fat lossWomen's fitnessOver 40 and 50

Darek

Online calisthenics coach for adults, including those over 40 · Online

Darek is an online calisthenics coach who runs Learn Calisthenics. He trains adults through one-on-one coaching and set programs, including one for people over 40. His fitness path began in 2015, when he filmed a one year progress video that now has 27,000,000 views on YouTube. For the past 9 years he has focused only on calisthenics. His method, Hybrid Calisthenics, mixes calisthenics, mobility work and skill training.

$80 to $130 an hour
Over 40 and 50Nutrition and habitsMobility and injury

Lean Strong Fitness

Small group and 1:1 personal training for adults 50+ in Guelph · Guelph, Canada · In person

Lean Strong Fitness is a gym and coaching team in Guelph, Canada. The coaches train adults through small group personal training, 1:1 personal training and nutrition coaching. The gym focuses on fitness for adults 50+, and it welcomes all fitness levels. The team has more than 50 years of combined coaching experience. Clients get custom programs, ongoing coach support, and habit coaching alongside their workouts.

$90 to $150 an hour
Over 40 and 50Nutrition and habitsBeginners

Lindsay

Strength training coach for women over 40 · United States · Online

Lindsay is a strength training coach for women over 40. Lindsay runs LiftingLindsay, which offers programs and coaching that help women build muscle and support their metabolism through perimenopause. Lindsay also hosts the More Than Fitness podcast, which has 109 episodes. Lindsay's programs are delivered through an app with live coaching and a free 7 day trial.

$110 to $190 an hour
Strength and powerliftingWomen's fitnessOver 40 and 50

Cori Lefkowith

Online strength and fat loss coaching for women 40+ · California, United States · Online

Cori Lefkowith runs Redefining Strength, an online coaching business that helps women 40+ build strength, improve metabolism and gain confidence. The team has worked with over 10,000 women using the STRONG System. Coaches focus on losing fat while keeping and building muscle. Redefining Strength has more than a decade of experience, a #1 best-selling book and over 100 million YouTube views. Clients get one coach backed by dietitians and physical therapists.

$110 to $190 an hour
Fat lossStrength and powerliftingWomen's fitness

Dad Bod Sculptors

Fat loss coaching for busy men over 35 · Charleston, South Carolina, United States

Dad Bod Sculptors is a fat loss coaching program for successful men over 35. Coach Dane leads it. The program has helped 500+ high-achieving men get lean. It centers on nutrition, training, habits and accountability, with a community of dads. Clients include business owners, executives and men who travel often or work long hours. The team also hosts the Dad Bod Sculptors podcast and is based in Charleston, SC.

$90 to $150 an hour
Fat lossOver 40 and 50Busy professionals
David, fitness coach

David

Fitness and nutrition coach for men over 40 and 50 · Online

David is a fitness and nutrition coach who helps men over 40 and over 50 lose fat, build muscle, and gain confidence. He runs a 1 on 1 coaching program with a strict client cap. Clients get custom workouts and meal plans, an app to track training and food, and frequent check-ins. He has helped men over 40 lose 20+ lbs of body fat. His programs run virtually and focus on habits that last.

$70 to $120 an hour
Fat lossOver 40 and 50Nutrition and habits

Kevin English

Online fitness and nutrition coach for adults over 50 · United States · Online

Kevin English is a certified personal trainer who runs The Silver Edge. He coaches adults over 50 in fitness and nutrition. His clients want to lose fat, build muscle, and feel strong again. He works online with people across the United States. He also runs PrimeForge, an app with more than 60 strength programs, nutrition guidance, and habit tracking built for people over 50.

$80 to $175 an hour
Fat lossStrength and powerliftingOver 40 and 50
Lindsey Parry, fitness coach in South Africa

Lindsey Parry

Running coach and training plans for runners from 5K to ultra · South Africa · Online

Lindsey Parry runs Coach Parry, a South African running coaching business for runners at every level. The team builds training plans for distances from 5K to ultra marathons and adds strength work and recovery to each plan. It offers plans for runners over 50, a plan for women in menopause, and a Comrades Marathon plan. Runners can pick a plan library, a group coaching option, or one-on-one coaching with weekly video or phone calls.

$80 to $130 an hour
Running and enduranceOver 40 and 50Women's fitness
Fit After 50 SoCal, fitness coach in Long Beach

Fit After 50 SoCal

Small group fitness and personal training for adults over 50 in Long Beach · Long Beach, California, United States · In person

Fit After 50 SoCal is a strength and conditioning gym in Long Beach, California. It offers group classes and personal training for adults over 50. Its team works with women over 50 on balance, pain, strength and confidence. Classes are set up in small groups so members can meet others. Workouts mix a strength portion, such as deadlifts, squats or Olympic lifts, with a short daily workout. The gym is on Viking Way, near Bellflower and Carson.

$125 to $240 an hour
Over 40 and 50Strength and powerliftingBeginners

Kathy

Fitness and habit coach for women over 50 · United States

Kathy runs Phase Two Fitness, a coaching practice for women over 50 who want to get fit and build lasting health habits. She is over 60 herself and finished a 5K at age 61. Her work centers on mindset, food, and exercise. She helps clients spot the pattern behind why they keep starting over, then build small habits that hold up in real life. She offers The PAUSE Plan and The Willpower Reset System.

$100 to $160 an hour
Women's fitnessOver 40 and 50Nutrition and habits
Meredith, fitness coach in United States

Meredith

Senior fitness trainer with free workouts and custom plans · United States · Online

Meredith is a senior fitness trainer who runs Senior Fitness With Meredith. She helps older adults and beginners stay healthy through regular exercise. She holds AFAA personal training and group fitness certifications. She started her own training business, then became Fitness Coordinator and Instructor at a retirement community. She now shares free workout videos, podcasts and a monthly livestream class. She also offers custom 7 day workout plans.

$120 to $200 an hour
Over 40 and 50BeginnersMobility and injury
Pahla Bowers, fitness coach

Pahla Bowers

Weight loss and goal coach for women using daily journaling · Online

Pahla Bowers is a weight loss and goal coach who helps ambitious women follow through on their goals. From 2012 to 2022 she posted follow-along workouts on YouTube for women in menopause. She now teaches the Daily 3 Framework, a five minute daily journaling habit. It targets the mindset blocks that stop people from acting on goals like weight loss, writing a book, running a race or building a business.

$70 to $120 an hour
Fat lossWomen's fitnessOver 40 and 50

Pamela

Personal trainer and nutrition coach for adults 50+ in Boise · Boise, Idaho, United States · Online and in person

Pamela runs Bod Squad Fitness in Boise, Idaho. She is a personal trainer and nutrition coach who works with adults age 50 and older. Her programs aim to reduce aches and pains and keep clients injury-free. She trains people live over Zoom and in their homes. She also leads Nordic walking classes, a monthly Nordic walking series and private lessons, which she offers as the only Nordic walking classes in Boise.

$125 to $240 an hour
Over 40 and 50Nutrition and habitsBeginners

Ben Patrick

Online fitness coach for knee pain and athletic longevity · Atlanta, United States · Online

Ben Patrick is the founder of ATG (Athletic Truth Group), an online gym that coaches exercise form and builds programs for knee pain, back pain and athletic longevity. He is known as the Knees Over Toes Guy. He has trained 1000 people in person, including some of the most famous athletes in the world. Today his app-based programs and coaches serve over 100,000 people, with form checks seven days a week.

$115 to $200 an hour
Mobility and injuryOver 40 and 50Women's fitness

Karen Meier

Personal trainer for women 50+ in Scottsdale · Scottsdale

Karen Meier is a personal trainer for women over 50 in Scottsdale. She also works as a nutrition coach and a certified life coach. She did not start working out until she was 52, so she knows what it is like to begin later in life. She designs training around strength, balance, mobility, and energy. Clients work with her one on one, and she gives them an app that shows each exercise with a timer.

$95 to $175 an hour
Women's fitnessOver 40 and 50Nutrition and habits

Rico Caveglia

Strength, mobility and vitality coach for adults over 50 · United States

Rico Caveglia is a fitness and vitality coach for adults over 50. He runs Ageless Living Lifestyle and leads the Vitality for Life Coaching Program, a 90 day plan for strength, mobility and brain power. He has coached for more than 40 years and has written 29 books. He hosts the Fearless Aging podcast and a TV show. At age 84, his fitness age is 35.

$125 to $240 an hour
Over 40 and 50Mobility and injuryOnline coaching

Alicia Jones

Online fitness and weight loss coach for women over 50 · Canada · Online

Alicia Jones is a fitness and weight loss coach for women over 50. She runs Alicia Jones Healthy Living and works with clients online. She has coached women in this age group since 2006. She has also kept off her own weight loss for 20 years. Her programs cover fat loss, strength and healthy eating for midlife. She shares free weekly workouts and short workout videos on her site.

$75 to $150 an hour
Fat lossWomen's fitnessOver 40 and 50

Carol Covino

Fitness and nutrition coach for women over 50 in menopause · United States

Carol Covino is a health and nutrition coach who helps women over 50 lose weight, build lean muscle, and feel strong. Carol focuses on the changes that come with menopause, such as belly fat and muscle loss. Carol runs the Fit & Fierce Club, a group program, and offers a 6-week fat loss program. Carol also wrote the book Finding Purpose in the Pause, a guide to thriving in menopause and beyond.

$100 to $160 an hour
Women's fitnessOver 40 and 50Fat loss

Lynn Sederlof-Airisto

Strength training coach for women in perimenopause and menopause · United States · Online

Lynn Sederlof-Airisto is a strength training coach for women in midlife, perimenopause and menopause. Lynn runs Be Fit After 40 and has helped hundreds of women start lifting and keep going. Lynn's programs teach women to build muscle and strength, with options for home or gym. Lynn hosts the Menopause Strength Training & Fitness podcast and offers a free 10-day live challenge for new lifters.

$85 to $150 an hour
Strength and powerliftingWomen's fitnessOver 40 and 50

Rod and Kate Cortizo

Women's strength training coaches in Boca Raton, Florida · Boca Raton, Florida, United States · In person

Rod and Kate Cortizo run Rodsquad, a women-only strength training and nutrition coaching business in Boca Raton, Florida. They have worked with women on health and fitness since 2004. Sessions are semi-private and capped at six women, and each woman gets his own training station. The workouts are low impact, with no running or jumping. Rodsquad has three South Florida locations and builds programs for women 35 and older.

$85 to $150 an hour
Strength and powerliftingWomen's fitnessOver 40 and 50

Wanda Rodriguez

Virtual fitness and nutrition coach for women in their 50s and up · Online and in person

Wanda Rodriguez is a fitness and nutrition coach who helps women in their 50s, 60s and 70s get stronger and healthier. She runs FitAnyAge, which she started after a layoff during COVID when gyms closed. Her main focus is virtual personal training, so she reaches women in all states and works across time zones. She also trains some clients in person. She works with retirees, women business owners, clients on GLP-1 medications and clients with limited mobility.

$95 to $175 an hour
Women's fitnessOver 40 and 50Nutrition and habits

Athena

Fitness and nutrition coach for women over 35 · United States

Athena is a fitness and nutrition coach for women over 35. She helps women lose fat, build muscle, and keep the results long term. She has 19 years of experience in fitness training and nutrition science. Her plans use efficient lifting sessions and simple eating changes instead of extreme rules. She works with women whose progress has stalled and women who lost their routine after work, kids, aging parents, or health setbacks.

$90 to $150 an hour
Fat lossWomen's fitnessOver 40 and 50

The ALL Programme

Fitness and health coaching for adults later in life · Online and in person

The ALL Programme is a fitness and health coaching service for adults who want better health, strength, balance and resilience later in life. It is led by a strength and conditioning coach who holds Level 2 Fitness Instructor and Level 3 Personal Trainer qualifications. Support is offered online, and in person when it fits. The service is aimed mainly at middle aged adults and older, but it accepts any adult who wants to make a change.

$80 to $130 an hour
Over 40 and 50Health and wellnessOnline coaching
Alva O'Sullivan, health coach in Ireland

Alva O'Sullivan

Health coach for women in midlife in Ireland · Ireland

Alva O'Sullivan is a health coach who helps women in midlife with nutrition, strength training and lasting habit change. She focuses on metabolic health, muscle mass, bone health and body composition. Alva is a nutritionist and Pilates instructor with training in exercise science and CBT. She also offers Strength Pilates and workplace wellness programs. Her work covers perimenopause and menopause, including weight gain, low energy and sugar cravings.

$65 to $120 an hour
Women's fitnessOver 40 and 50Nutrition and habits
Cindy Willems, health coach in Toronto

Cindy Willems

· Toronto, Ontario, Canada · Online and in person

Cindy Willems runs Midlife Vitality, which helps women 40+ with movement, nutrition and health education through perimenopause, menopause and beyond. She was a professional dancer before she started teaching. She has taught for over 20 years and sees clients at her clinic in Toronto. Most of her work is online, through live Pilates classes and health consultations.

$75 to $165 an hour
Women's fitnessOver 40 and 50Nutrition and habits

Club Spirit

Menopause weight loss and wellbeing membership for women in the UK · United Kingdom · Online

Club Spirit is an online menopause membership that helps women lose weight and ease symptoms. It was started by Dr. Clare Searle, a menopause specialist doctor, and Sara Eker, a fitness, nutrition and mindset coach. Members get exercise, nutrition and hormone therapy advice in one place. The membership includes a Lose 12lbs in 12 weeks course. A wider team adds yoga, pelvic health, skin care and EFT tapping support.

$75 to $140 an hour
Fat lossWomen's fitnessOver 40 and 50
Dawn Griswold, life coach in Albuquerque

Dawn Griswold

Life, health and fitness coach for women over 40 in New Mexico · Albuquerque, New Mexico, United States · Online and in person

Dawn Griswold is a life, health and fitness coach who helps women, especially those over 40, through midlife change. She holds ICF, nutrition and personal training certifications. In the 1990s she was the first independent training contractor for the Pentagon Officers Athletic Club, where she coached military leaders and active-duty amputees. She later ran her own gym on Camano Island. She coaches in person around Albuquerque and online worldwide.

$115 to $175 an hour
Women's fitnessOver 40 and 50Nutrition and habits
Diana Pipaloff, health coach

Diana Pipaloff

Health and burnout coach for women in midlife

Diana Pipaloff is a health and burnout coach who helps high-achieving women over 40 through midlife. She founded Svasta Wellness and built the Svasta Method, a system based on the Ayurvedic idea of Svasta. She holds an ACC credential and is a certified sleep coach and a clinical Ayurveda specialist. She also teaches yoga, meditation and breathwork. She works on stress, weight, sleep, hormones and burnout, and she offers a free intro session.

$140 to $225 an hour
Over 40 and 50Women's fitnessNutrition and habits

Dr. Diedra Manns

Menopause and midlife women's health coach and physical therapist

Dr. Diedra Manns is a physical therapist and midlife women's health coach who helps women through perimenopause and menopause. Diedra is also a certified life coach and a master Pilates teacher. Diedra went through menopause symptoms in Diedra's mid-30s after breast cancer treatment. Diedra then spent twenty years building a personal method for relief. Diedra uses a Power 6 Framework built on the pillars of lifestyle medicine.

$140 to $225 an hour
Women's fitnessMobility and injuryOver 40 and 50
Heidi Fossali, life coach in French Riviera

Heidi Fossali

Life reboot and fitness coach on the French Riviera · French Riviera, France · Online and in person

Heidi Fossali is a life coach and personal trainer who helps men and women rebuild confidence, health and purpose. She has worked with clients for over 25 years. She holds ICF and NASM credentials and is a beauty and personal style consultant. She wrote the #1 Amazon bestseller From Frightened To Fabulous, which lays out an 8-step plan. She is based on the French Riviera and coaches privately worldwide.

$80 to $150 an hour
Over 40 and 50Nutrition and habitsHealth and wellness
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Side by side

CoachFocusHourly rate range
Ben PakulskiFat loss and Bodybuilding and physique$75 to $150 an hour
Bryan KrahnBodybuilding and physique and Over 40 and 50$90 to $150 an hour
Chris DeavinNutrition and habits and Over 40 and 50$75 to $155 an hour
Chris ZarembaOver 40 and 50 and Fat loss$120 to $200 an hour
EmmaFat loss and Women's fitness$75 to $125 an hour
FitmanBodybuilding and physique and Nutrition and habits$90 to $150 an hour
Fivex3 TrainingStrength and powerlifting and Over 40 and 50$115 to $2,000 per session
Graham EllissOver 40 and 50 and Fat loss$90 to $150 an hour
Holly KouvoOver 40 and 50 and Nutrition and habits$95 to $175 an hour
Holly RoserWomen's fitness and Postpartum$113 to $185 per session
JP BolwahnnOver 40 and 50 and Strength and powerlifting$80 to $130 an hour
Julian CrooknorthStrength and powerlifting and Running and endurance$80 to $175 an hour
Julie LohreFat loss and Women's fitness$110 to $190 an hour
Kim Barnes JeffersonFat loss and Women's fitness$70 to $120 an hour
Laura DeMarcoStrength and powerlifting and Over 40 and 50$95 to $175 an hour

Common questions

How much does a fitness coach for over 40 and 50 cost?

Most fitness coaches charge $88 to $162 per hour or session.

Can I work with a fitness coach online?

Yes. Of the fitness coaches on this page who say how they work, 85% offer online sessions.

What else do these fitness coaches help with?

Common focus areas include nutrition and habits, online coaching, women's fitness and fat loss.

Prices and research

Other focus areas

Last updated September 2026.

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