Coaching Rates Per Hour by Coach Type (2026 Data)
Most coaches charge $85 to $199 an hour, based on 10,363 coaches. Executive coaches charge the most, at $125 to $275 an hour. Nutrition coaches and admissions consultants charge the least, at $63 to $150.
Key numbers
- Most coaches: $85 to $199 an hour (10,363 coaches).
- Bottom 10% to top 10%: $55 to $300 an hour.
- Executive coaches: $125 to $275 an hour.
- Relationship coaches: $75 to $155 an hour.
- PCC credentialed coaches: $138 to $250 an hour.
Coaching rates per hour
| Range | Hourly rate |
|---|---|
| Most (middle half) | $85 to $199 |
| Bottom 10% to top 10% | $55 to $300 |
How much do coaches charge by type?
| Coach type | Coaches (n) | Hourly rate range | Top 10% |
|---|---|---|---|
| Executive coach | 2,256 | $125 to $275 | $406 |
| Leadership coach | 3,028 | $102 to $238 | $350 |
| Business coach | 3,335 | $95 to $225 | $362 |
| Career coach | 2,998 | $85 to $180 | $250 |
| Life coach | 6,903 | $80 to $175 | $245 |
| Executive functioning / ADHD coach | 257 | $88 to $175 | $228 |
| Dating coach | 217 | $88 to $165 | $230 |
| Relationship coach | 3,211 | $75 to $155 | $225 |
| Fitness coach | 1,379 | $75 to $150 | $215 |
| Interview coach | 445 | $75 to $185 | $259 |
| MBA admissions consultant | 183 | $69 to $152 | $259 |
| Nutrition coach | 176 | $63 to $139 | $175 |
| Admissions consultant, all programs | 354 | $69 to $150 | $259 |
Coaches who work with leaders and business owners sit at the top. Career coaches sit in the middle. Personal coaches, like life, relationship, dating, fitness and nutrition coaches, sit at the lower end.
Coaching prices by country
| Country | Coaches (n) | Hourly rate range |
|---|---|---|
| United States | 5,461 | $98 to $200 |
| Canada | 822 | $76 to $168 |
| United Kingdom | 522 | $90 to $225 |
| Australia | 178 | $90 to $176 |
| South Africa | 169 | $55 to $150 |
| Singapore | 96 | $112 to $256 |
Singapore and the UK have the highest top ends. South Africa has the lowest rates.
CoachVouch data vs the ICF survey
The International Coaching Federation's 2025 Global Coaching Study reports an average of $234 for a one-hour session. That survey is mostly ICF members, and credentialed coaches charge more. PCC credentialed coaches charge $138 to $250 an hour, which lines up with the ICF figure. See what certified coaches charge.
What drives the price
- Coach type. Executive coaches charge $125 to $275 an hour. Relationship coaches charge $75 to $155.
- Credentials. PCC coaches charge $138 to $250 an hour, compared with $81 to $190 for coaches with no credential.
- Country. Singapore coaches charge $112 to $256 an hour. South African coaches charge $55 to $150.
- The top end. The top 10% of coaches charge $300 or more an hour. The top 10% of executive coaches charge $406 or more.
How to budget
Multiply the hourly range for your coach type by the number of sessions you expect. Six sessions with most coaches cost $510 to $1,194. Six sessions with an executive coach cost $750 to $1,650.
If you need help with a mental health issue, see a licensed therapist. If you need one skill, like a résumé review or a mock interview, one session is often enough. Coaching pays off best when you have a clear goal and do the work between sessions.
CoachVouch. "Coaching Rates Per Hour by Coach Type." September 2026. https://coachvouch.com/research/coaching-rates-per-hour/Common questions
How much do coaches charge per hour? Most coaches charge $85 to $199 an hour, based on 10,363 coaches.
What is the average coaching session price? Most coaches charge $85 to $199 for a one-hour session. The ICF's 2025 survey of mostly member coaches reports an average of $234.
Which type of coach charges the most? Executive coaches, at $125 to $275 an hour. Leadership coaches ($102 to $238) and business coaches ($95 to $225) come next.
What is the lowest cost type of coaching? Nutrition coaches charge $63 to $139 an hour. Admissions consultants charge $69 to $150.
Do coaches charge more in the US? US coaches charge $98 to $200 an hour, close to the UK ($90 to $225) and above Canada ($76 to $168).
Related reading
- Do certified coaches charge more?
- Coaching packages and pricing
- Executive coaching rates by country
- How many coaches are there?
- Browse coaches by field: Life, Business, Executive and leadership, Career, Dating and relationships, Fitness, Admissions