Win At Life Program
Fat loss and metabolism coaching for women over 40 in Australia
| Hourly rate range | $95 to $175 an hour |
|---|---|
| Focus areas | Fat lossWomen's fitnessOver 40 and 50Nutrition and habitsOnline coachingWeight managementGut healthHormones and menopause |
| Works with | Women and People over 40 |
| Also coaches | Health coach |
| Based in | Australia |
| Credentials | Sports Nutritionist (Craig McDonald); Recomp certified coach (Craig McDonald) |
Win At Life Program is a coaching program for women over 40 who want to lose fat, build muscle and restore their metabolism. It was founded by Kitty and Craig, who also run NuStrength and The RYM Method. They have helped over 18,000 women over 40. Their Rebuild Your Metabolism Method combines pro-metabolic eating, strength training, gut health and movement, and clients eat more, not less.
What Win helps with
The program helps women over 40 lose body fat and build muscle without extreme diets or long cardio sessions. It also works on metabolism and hormone balance.
- Losing body fat after 40
- Building muscle
- Restoring a slow metabolism
- Balancing hormones
- Ending restrictive diets and endless cardio
- Improving gut health
- Gaining energy and strength
Who Win works with
The program is built for women over 40. Clients include women who have tried fad diets, heavy cardio and restrictive eating and still struggle to lose weight. They want to get leaner and stronger and feel energised.
How Win works
The Rebuild Your Metabolism Method, called the RYM Method, focuses on four areas: Nutrition, muscle building, gut health and movement. It uses pro-metabolic eating, strategic strength training and body recomposition. Kitty and Craig built an app that combines these parts. Clients do not cut sugar or carbs and do not rely on hours of cardio. They eat more, not less.
Background and qualifications
Kitty and Craig are the co-founders of NuStrength, The RYM Method and The Win At Life Program. Kitty spent years on restrictive diets and intense cardio. She learned pro-metabolic eating from nutrition coach Emma Sgourakis. She learned strength training and body recomposition from Craig McDonald, a sports nutritionist and Recomp certified coach. Together they built their system and app. They have helped over 18,000 women over 40.
Win At Life Program pricing
Programs and services
- 28 day challenge
- Group coaching
- One-on-one coaching
- Free online community
- Free training
- Advocate program
Win At Life Program reviews
The CoachVouch take
Their RYM Method pairs pro-metabolic eating with strength training and has been used by over 18,000 women over 40.
Best for women over 40 who want to lose fat and build muscle without strict diets or heavy cardio.
Common questions
How much does Win At Life Program charge?
Coaching with Win runs $95 to $175 an hour. Request an intro for an exact quote.
What does Win At Life Program help with?
Win At Life Program helps with losing body fat after 40, building muscle, restoring a slow metabolism and balancing hormones.
Is Win At Life Program certified?
Win At Life Program lists: Sports Nutritionist (Craig McDonald); Recomp certified coach (Craig McDonald).
Do clients have to cut carbs or sugar?
No. The RYM Method does not ask clients to cut sugar or carbs. Clients eat more, not less.
How do I contact Win At Life Program?
Request an intro on this page. It's free, and we'll connect you with Win and, if you want, 2 or 3 similar coaches to compare.
Similar coaches to compare
Tick "Compare" on any coach to add them to your intro request.
Female Fitness Systems
Female Fitness Systems is an online fitness business that coaches women over 40 in strength training and nutrition. Melanie built her system over the past decade. She has worked with 1000s of women. Clients can train at home or at the gym, and the plan is tailored to their lifestyle. The business also offers a meal plan with over 60 simple meal ideas and recipes, and added virtual personal training sessions in 2026.
Julie Lohre
Julie Lohre is an online fitness and nutrition coach for women over 40. She is an IFBB Fitness Pro and a Certified Nutrition Specialist based in Cincinnati. She has coached more than 2,000 women worldwide and started online coaching in 2004. She created the FITBODY Recomposition System. Clients work with her directly, not through an app or an assistant. She also runs FITBODY Pink for breast cancer survivors.
Kim Barnes Jefferson
Kim Barnes Jefferson is an online health and fitness coach for women over 40. She helps clients get stronger, eat well, and break the cycle of dieting. She created the Belly Fat Code, a guide to losing stubborn belly fat with simple habits. She also runs the Fit Girl Magic Society, a community for women 40 and older, and hosts the Fit Girl Magic podcast. Her style is direct and free of food rules.
Lisa Dupree
Lisa Dupree is a fitness and health coach who helps women over 50 lose fat, build muscle and gain energy. She has worked for two decades as an exercise physiologist and health coach. She built the Lean & Strong Method, a 4-part framework she first used on herself at 59. She also competed in a competition at 59 and hosts the Midlife Mojo podcast.
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Last updated September 2026. Request a correction.