Fitness coaches for people over 40
Compare 58 fitness coaches. Besides their main focus, the most common focus areas are over 40 and 50, nutrition and habits, online coaching and fat loss. They most often work with people over 40, women and professionals. Most charge $75 to $150 per hour or session.
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Bryan Krahn
Bryan Krahn is an online physique coach and personal trainer in Canada. He helps ordinary people build a lean, muscular look, with a strong focus on adults over 40. He is also a fitness writer and blogger. He builds his own physique as a semi-serious physique athlete but does not compete. He does not coach powerlifting, rehab or sprint performance. His work centers on taking the guesswork out of training and eating.
Chris Zaremba
Chris Zaremba is a personal trainer and fitness blogger who helps adults over 50 get fitter. He trains clients in London and South Bucks and runs online courses for people anywhere. At 50 he was obese and pre-diabetic. He then changed his lifestyle and later won British and World fitness modelling titles in over 50 categories. He also made a one-hour TV documentary about his change and created the TV series Fit Happens.
Emma
Emma is a fat loss specialist who coaches women over 40 online through ESGfitness. She has helped over 10,000 women lose fat and keep it off without harsh restriction. Her specialist areas are menopause, PCOS, breast cancer during and after treatment, and small women. She works with a coaching team that includes a diabetes and menopause specialist and a psychologist. She also hosts a podcast and offers a mindset course.
Graham Elliss
Graham Elliss is a personal trainer in Hawthorn, Melbourne. He runs Renewed After 50, which helps adults over 50 get fitter and stronger. He leads Go4Life group classes online and in person. He also offers one-on-one training, eating guidance, and a fortnightly walking and hiking meetup. One client trained with him for six years. Another lost 18 kilos and went from struggling to run 100 meters to running 10 kilometers.
Julie Lohre
Julie Lohre is an online fitness and nutrition coach for women over 40. She is an IFBB Fitness Pro and a Certified Nutrition Specialist based in Cincinnati. She has coached more than 2,000 women worldwide and started online coaching in 2004. She created the FITBODY Recomposition System. Clients work with her directly, not through an app or an assistant. She also runs FITBODY Pink for breast cancer survivors.
Kim Barnes Jefferson
Kim Barnes Jefferson is an online health and fitness coach for women over 40. She helps clients lose belly fat, handle menopause, and stop the diet cycle. Kim competed in bikini competitions for nine years. At 40, years of overtraining and undereating caught up with her, and she gained thirty pounds in three years. She built her own approach from that. She also hosts the Fit Girl Magic podcast.
Laura DeMarco
Laura DeMarco is a strength coach and life coach in Reston, Virginia. She runs Berkembang Coaching and helps clients with strength training, nutrition, and health and wellness coaching. She has coached since 2005 and has owned CrossFit gyms. Her background includes Olympic lifting, bodybuilding, kettlebells and yoga. She also offers reiki and life coaching. She focuses on clients in their 40s, 50s and 60s who want to stay strong and active.
Matt Roberts
Matt Roberts is a personal trainer and longevity-focused fitness expert in London. He helps clients get fitter, stronger and healthier for longer. He opened Europe's first private personal training studio in Mayfair 30 years ago. In 2019 he founded Matt Roberts Evolution, where coaches and clinicians work together on health, performance and longevity. Clients start with a Health-Span Audit that includes medical and fitness testing.
Mitch Calvert
Mitch Calvert is a fat loss coach who runs Calvert Fitness, also called Cal Fit. He helps busy parents over 40 lose belly fat without strict diets or long gym hours. He has coached since 2012 and reports 1,500+ client transformations. He writes a fitness column for the Winnipeg Free Press and has been a featured expert in Men's Health. He once weighed 260 pounds, and that shaped how he coaches.
Natalie Jill
Natalie Jill is a fitness and fat loss coach who helps women in midlife. She works on belly fat, hormone shifts, sleep, energy and strength. She is a Certified Personal Trainer and Licensed Master Sports Nutritionist. She hosts the Midlife Conversations podcast and wrote two best-selling books. She created The 7 Day Jump Start and Total Body Thrive, which are built for women in midlife. She coaches online.
Ted Ryce
Ted Ryce is a health and fitness coach who helps entrepreneurs, executives and busy professionals over 40 lose fat and rebuild their health. He has worked in the field for 25 years. His clients have included CEOs of Fortune 500 companies and celebrities like Sir Richard Branson and Ricky Martin. He started as a coach in Miami Beach. He also hosts the weekly Legendary Life podcast and teaches a method called R3 for knee injuries.
Vanessa Flores
Vanessa Flores is a fitness and health coach who helps women over 40 build strength. She founded The Strong Fit Life in Tennessee. She has worked as a trainer in multiple gyms for over 10 years. Her plans use kettlebell workouts, protein-first food guidance and weekly check-ins. She built her own 1:1 method, the StrongHer P.E.R.I-Reboot Method, for women in perimenopause and menopause. She also has a program for parents.
WarriorBabe
WarriorBabe is a coaching company for women over 40. It helps them rebuild strength, metabolism and confidence through menopause with the WB4 Method. Coaching covers macros, strength workouts and recovery. Nikkiey Stott started it in 2018. She is a registered nurse and a pro natural bodybuilder. A team of 65+ specialists works under her lead. The company says 21,800+ women have gone through its programs. Its VIP coaching is built around eating more while building muscle.
Allan Misner
Allan Misner, known as Coach Allan, is a health and fitness coach for men and women over 40. He runs 40+ Fitness and hosts the 40+ Fitness Podcast, which has over 760 episodes. He also wrote The Wellness Roadmap, a book on health and fitness after 40. His coaching centers on weight loss, real strength, and being fit for the tasks of daily life. He holds certifications from NASM, Precision Nutrition, and the Functional Aging Institute.
April
April is a certified personal trainer and yoga instructor who helps older adults get stronger and stay active. She built Yes2Next in 2020 when gyms closed, and it began with free home workout videos made with her mom. Those videos have been viewed more than 75 million times, and the channel has more than 650,000 subscribers. Before training, April spent 30 years in a full-time corporate career. Her focus is balance, strength, cardio and flexibility for people over 50.
Craig Spear
Craig Spear is an online health coach for men over 40. He works with founders, executives and professionals who want to get leaner, stronger and have more energy. His program runs 12 months and includes one-on-one calls, a custom exercise and nutrition plan, and a full health audit. Clients get a DEXA scan at the start and end, so they see changes in body fat, muscle and visceral fat.
Danny Fierro
Danny Fierro is a personal trainer and HYROX performance coach in Fulton, New York. He runs Legacy Strength Co. and helps adults 40 and older rebuild strength, move better, and build habits that last. He also trains HYROX and hybrid athletes. Danny spent more than 23 years in ministry and leadership before he started training people. He offers a 13-week training plan and a free assessment to start.
Forge
Forge is an online fitness, nutrition and habit coaching practice for busy people. The practice has run since 2017. Each client works with one coach who builds training, meals and habits around their schedule, injuries, equipment, food preferences and travel. Forge also offers GLP-1 coaching and a 90 day habit program. Clients stay 18 months on average.
Jeanette Logan
Jeanette Logan runs Youthful Hearts, a fitness class and coaching practice for adults over 50. She has more than 35 years in fitness. Her classes cover strength, stretch, balance, low impact aerobics, line dancing and chair exercise. Members range in age from 50 to 99. She teaches in person at the Margaret Todd Senior Center in Novato, California, and live on Zoom. She also offers one-on-one coaching.
Lisa Duke
Lisa Duke is a weight coach and personal trainer for women over 40 on the Treasure Coast in Florida. She lost 50 pounds at age 46 and has kept it off. She holds Life Coach School and NASM certifications. She wrote a book on the ACE Methodology. Her coaching looks at why clients overeat, not only at food and exercise. Her first program runs 4 months.
Lisa Dupree
Lisa Dupree is a fitness and health coach who helps women over 50 lose fat, build muscle and gain energy. She has worked for two decades as an exercise physiologist and health coach. She built the Lean & Strong Method, a 4-part framework she first used on herself at 59. She also competed in a competition at 59 and hosts the Midlife Mojo podcast.
Lori Michiel
Lori Michiel is a NASM certified personal trainer who coaches active adults and seniors in their homes. She runs Lori Michiel Fitness with a team of certified trainers across Los Angeles, Ventura, Santa Barbara and Orange Counties. Lori uses functional assessments to measure fitness in clients with and without cognitive impairment. She then builds corrective exercises to lower injury risk and improve strength, mobility and independence. Her team also works with clients after rehab and with Parkinson's disease.
Melanie Durette
Melanie Durette is a strength and nutrition coach who helps women over 40 build muscle, improve body shape and stay strong as they age. She runs Female Fitness Systems and has coached for more than 12 years. Her main offer is an 8-week online program delivered through a training app, with Home, Express and Gym versions. She answers client questions personally and offers an optional meal plan with over 60 meal ideas.
Nicole Moress
Nicole Moress is a fitness coach who helps women in perimenopause and menopause. She runs N-Gage Fitness and has coached women over 40 for more than 13 years. Her programs mix strength training, nutrition, and personal coaching. She works with clients on belly fat, low energy, and changes in confidence. Coaching is online with weekly Zoom calls, and she also runs a free private Facebook group for midlife women.
Win At Life Program
Win At Life Program is a coaching program for women over 40 who want to lose fat, build muscle and restore their metabolism. It was founded by Kitty and Craig, who also run NuStrength and The RYM Method. They have helped over 18,000 women over 40. Their Rebuild Your Metabolism Method combines pro-metabolic eating, strength training, gut health and movement, and clients eat more, not less.
Lindsay
Lindsay is a strength training coach for women over 40. Lindsay runs LiftingLindsay, which offers programs and coaching that help women build muscle and support their metabolism through perimenopause. Lindsay also hosts the More Than Fitness podcast, which has 109 episodes. Lindsay's programs are delivered through an app with live coaching and a free 7 day trial.
Cori Lefkowith
Cori Lefkowith runs Redefining Strength, an online coaching business that helps women 40+ build strength, improve metabolism and gain confidence. The team has worked with over 10,000 women using the STRONG System. Coaches focus on losing fat while keeping and building muscle. Redefining Strength has more than a decade of experience, a #1 best-selling book and over 100 million YouTube views. Clients get one coach backed by dietitians and physical therapists.
David
David is a fitness and nutrition coach who helps men over 40 and over 50 lose fat, build muscle, and gain confidence. He runs a 1 on 1 coaching program with a strict client cap. Clients get custom workouts and meal plans, an app to track training and food, and frequent check-ins. He has helped men over 40 lose 20+ lbs of body fat. His programs run virtually and focus on habits that last.
Kevin English
Kevin English is a certified personal trainer who runs The Silver Edge. He coaches adults over 50 in fitness and nutrition. His clients want to lose fat, build muscle, and feel strong again. He works online with people across the United States. He also runs PrimeForge, an app with more than 60 strength programs, nutrition guidance, and habit tracking built for people over 50.
Fit After 50 SoCal
Fit After 50 SoCal is a strength and conditioning gym in Long Beach, California. It offers group classes and personal training for adults over 50. Its team works with women over 50 on balance, pain, strength and confidence. Classes are set up in small groups so members can meet others. Workouts mix a strength portion, such as deadlifts, squats or Olympic lifts, with a short daily workout. The gym is on Viking Way, near Bellflower and Carson.
Kathy
Kathy runs Phase Two Fitness, a coaching practice for women over 50 who want to get fit and build lasting health habits. She is over 60 herself and finished a 5K at age 61. Her work centers on mindset, food, and exercise. She helps clients spot the pattern behind why they keep starting over, then build small habits that hold up in real life. She offers The PAUSE Plan and The Willpower Reset System.
Ben Patrick
Ben Patrick is the founder of ATG (Athletic Truth Group), an online gym that coaches exercise form and builds programs for knee pain, back pain and athletic longevity. He is known as the Knees Over Toes Guy. He has trained 1000 people in person, including some of the most famous athletes in the world. Today his app-based programs and coaches serve over 100,000 people, with form checks seven days a week.
Karen Meier
Karen Meier is a personal trainer for women over 50 in Scottsdale. She also works as a nutrition coach and a certified life coach. She did not start working out until she was 52, so she knows what it is like to begin later in life. She designs training around strength, balance, mobility, and energy. Clients work with her one on one, and she gives them an app that shows each exercise with a timer.
Rico Caveglia
Rico Caveglia is a fitness and vitality coach for adults over 50. He runs Ageless Living Lifestyle and leads the Vitality for Life Coaching Program, a 90 day plan for strength, mobility and brain power. He has coached for more than 40 years and has written 29 books. He hosts the Fearless Aging podcast and a TV show. At age 84, his fitness age is 35.
Alicia Jones
Alicia Jones is a fitness and weight loss coach for women over 50. She runs Alicia Jones Healthy Living and works with clients online. She has coached women in this age group since 2006. She has also kept off her own weight loss for 20 years. Her programs cover fat loss, strength and healthy eating for midlife. She shares free weekly workouts and short workout videos on her site.
Lynn Sederlof-Airisto
Lynn Sederlof-Airisto is a strength training coach for women in midlife, perimenopause and menopause. Lynn runs Be Fit After 40 and has helped hundreds of women start lifting and keep going. Lynn's programs teach women to build muscle and strength, with options for home or gym. Lynn hosts the Menopause Strength Training & Fitness podcast and offers a free 10-day live challenge for new lifters.
The ALL Programme
The ALL Programme is a fitness and health coaching service for adults who want better health, strength, balance and resilience later in life. It is led by a strength and conditioning coach who holds Level 2 Fitness Instructor and Level 3 Personal Trainer qualifications. Support is offered online, and in person when it fits. The service is aimed mainly at middle aged adults and older, but it accepts any adult who wants to make a change.
Cindy Willems
Cindy Willems runs Midlife Vitality, which helps women 40+ with movement, nutrition and health education through perimenopause, menopause and beyond. She was a professional dancer before she started teaching. She has taught for over 20 years and sees clients at her clinic in Toronto. Most of her work is online, through live Pilates classes and health consultations.
Dawn Griswold
Dawn Griswold is a life, health and fitness coach who helps women, especially those over 40, through midlife change. She holds ICF, nutrition and personal training certifications. In the 1990s she was the first independent training contractor for the Pentagon Officers Athletic Club, where she coached military leaders and active-duty amputees. She later ran her own gym on Camano Island. She coaches in person around Albuquerque and online worldwide.
Diana Pipaloff
Diana Pipaloff is a health and burnout coach who helps high-achieving women over 40 through midlife. She founded Svasta Wellness and built the Svasta Method, a system based on the Ayurvedic idea of Svasta. She holds an ACC credential and is a certified sleep coach and a clinical Ayurveda specialist. She also teaches yoga, meditation and breathwork. She works on stress, weight, sleep, hormones and burnout, and she offers a free intro session.
Nicole Ternay
Nicole Ternay is a weight loss coach for women over 40. She works on the habits and thinking that sit under weight struggles, not just food and workouts. She has coached women for 24 years. Before that, she was a professional ballet dancer and worked in physical therapy. She is ACE-certified, has given two TEDx talks, and hosts a podcast on weight loss for women over 40. Her main program is a 12-week course called The Jumpstart.
Sue Christensen
Sue Christensen is a life and weight loss coach who helps midlife women, including empty nesters, stop obsessing over food and lose weight. She holds board certification in health and wellness coaching and is also an Integrative Nutrition Coach. Her work focuses on cravings, emotional eating, and hormone challenges. She works from Alaska. Sue has struggled with her own weight and food habits, and that shapes how she coaches.
Claudia Petrilli
Claudia Petrilli is a perimenopause health coach who helps women over 40 make sense of their symptoms. She is an Integrative Nutrition Health Coach and has worked with women for 14 years. She hosts the Perimenopause Simplified podcast, which has passed 350,000 downloads. Her coaching covers energy, sleep, hormones, HRT and GLP-1 guidance, and nutrition and lifestyle changes. She builds a plan around each client's own health picture.
Dr Orlena Kerek
Dr Orlena Kerek is a weight loss coach for women over 40 who are going through menopause. Orlena trained as a physician in the UK and now lives in Spain. Orlena helps women turn health advice into daily habits that last. Orlena teaches eating without dieting, points or forbidden foods. Orlena wrote a habits book and hosts a podcast that comes out every other Tuesday.
Elizabeth Sherman
Elizabeth Sherman is a Master Certified Life and Health Coach who helps women in midlife build health habits that last. She has coached for over 20 years and hosts the Total Health in Midlife podcast, with over 250 episodes. Her work covers nighttime eating, sugar cravings, and the start-over cycle. She builds a bare-minimum plan for hard days and a clear plan for what to do after a slip. She also speaks at corporate and industry events.
Jennifer Dent Brown
Jennifer Dent Brown is a weight loss and life coach for women in midlife. She helps clients link hormones, metabolism, habits and identity so weight loss works again. She is a certified health and wellness coach and a certified life coach. She also worked as a management consultant at Ernst & Young and Deloitte. She coaches women who are on a GLP-1, off one, or who chose not to take one.
Susie Garden
Susie Garden is a perimenopause naturopath and weight loss nutritionist. She helps women over 40 lose weight, ease perimenopause symptoms and feel like themselves again. Her plans are built around each client's own body chemistry, with no calorie counting. She uses Metabolic Balance, which reads 35 blood values to shape the eating plan. She also hosts The Ageless and Awesome podcast and works from Australia.
Tracea Jay
Tracea Jay is a weight loss coach for women over 50 who want to stop bingeing and overeating. Tracea runs the 50 Over 50 Weight Loss Program, a 12 month program built around mindset and skills, not calorie counting or food restriction. Tracea lost over 100 pounds at age 50 after a lifetime of yo-yo dieting and now uses that same process with clients. Tracea's work focuses on rebuilding a person's relationship with food, body and self.
Georgina Quinn
Georgina Quinn is a weight loss and life coach who helps women over 40 lose weight without dieting. She works on hormone balance, metabolism and daily habits. She teaches a process called The Decoding Method and runs a 12 week program. She wrote a free ebook on how dopamine affects weight and cravings.
Duncan Rinehart
Duncan Rinehart is a retirement and wellness coach who works with retirees and people getting close to retirement. He holds four coaching and health certifications, including ICF and NBHWC credentials. Duncan is in his 70s and has been a triathlete all his life. He has dealt with injuries, surgeries, personal loss and setbacks, and he uses that experience in his sessions. His coaching looks at the whole person and helps clients shape the senior years they want.
TRINITY Transformation
TRINITY Transformation is a coaching business for busy professional women over 40 who want to lose weight. The team focuses on hormone balance and the changes that come with menopause. They say they have helped more than 7,000 women drop 1 to 2 dress sizes. The main offer is a 12-week private coaching program that avoids heavy cardio and extreme dieting. They also host the Fit Over 40 Podcast.
Dana Massey
Dana Massey is a life, health and wellness coach who helps busy people build lasting habits so they can live longer and healthier lives. Dana works with busy professionals and with men and women 40 and older. Clients come for help with lifestyle habits, diet, movement, limiting beliefs and chronic health conditions. Dana holds two health coaching credentials and draws on personal experience in a demanding corporate career.
Kelly Keelan
Kelly Keelan is a weight loss coach who helps women over 40 lose weight and balance their hormones. She is a registered nurse. Her own struggle with unexplained weight gain and exhaustion led her to study how hormones control metabolism. Her coaching avoids restrictive dieting and long workouts. Clients get a personalized Hormone Reset Plan built around their lifestyle, metabolism and hormonal needs. She also coaches on mindset and the way clients think about food.
Amy White
Amy White is a nutritionist and life coach who helps women over 40 lose weight, calm cravings, and regain energy. She also trained as a life coach and uses Positive Intelligence mindset tools. Amy has 15+ years of professional experience. She runs The Simplicity of Wellness program and meets with clients on Zoom calls.
Brian Parana
Brian Parana is a health coach who helps busy professionals over 40 lose weight, improve energy, and build strength. He focuses on men in their 40s and 50s who are successful in business but struggle with weight and blood work. He has 23 years in the health industry and is a former gym owner and head coach. He works remotely and hosts the Driven For Health podcast.
Katinka Blackford Newman
Katinka Blackford Newman is a life coach, health coach and personal trainer in London. She helps ambitious midlife professionals who want more fulfilment, better fitness, stronger health and more confidence. Before coaching, she spent more than twenty years as an award-winning documentary filmmaker and journalist. She is one of the few coaches who mixes coaching with hands-on personal training. Clients can book coaching sessions, PT sessions or a mix of both.
Shane Jones
Shane Jones is a health and lifestyle coach who helps clients with stress, anxiety, burnout and lasting healthy habits. He runs The Flow of the Phoenix from Houston, Texas. Shane has over 20 years in wellness as a lifestyle coach, personal trainer, nutritionist and martial arts instructor. He is now studying for a master's in Clinical Mental Health Counseling, with a focus on trauma release and recovery. He also welcomes expat and multicultural clients.
Joe Staszak
Joe Staszak is a life coach in Malvern, Pennsylvania. He coaches men and women over 40 who feel they have lost their edge. His main goal is helping clients get their confidence back. He also offers health and fitness, nutrition, and relationship coaching. Joe holds a Certified Master Life Coach title and a Certified Professional Coach title. He runs a program called "Be The One," which focuses on being unoffendable and letting go of ego.
Side by side
| Coach | Focus | Hourly rate range |
|---|---|---|
| Bryan Krahn | Bodybuilding and physique and Over 40 and 50 | $90 to $150 an hour |
| Chris Zaremba | Over 40 and 50 and Fat loss | $120 to $200 an hour |
| Emma | Fat loss and Women's fitness | $75 to $125 an hour |
| Graham Elliss | Over 40 and 50 and Fat loss | $90 to $150 an hour |
| Julie Lohre | Fat loss and Women's fitness | $110 to $190 an hour |
| Kim Barnes Jefferson | Fat loss and Women's fitness | $70 to $120 an hour |
| Laura DeMarco | Strength and powerlifting and Over 40 and 50 | $95 to $175 an hour |
| Matt Roberts | Over 40 and 50 and Nutrition and habits | $90 to $150 an hour |
| Mitch Calvert | Fat loss and Over 40 and 50 | $75 to $150 an hour |
| Natalie Jill | Fat loss and Women's fitness | $110 to $190 an hour |
| Ted Ryce | Fat loss and Over 40 and 50 | $90 to $150 an hour |
| Vanessa Flores | Strength and powerlifting and Women's fitness | $110 to $190 an hour |
| WarriorBabe | Women's fitness and Over 40 and 50 | $100 to $160 an hour |
| Allan Misner | Fat loss and Over 40 and 50 | $95 to $175 an hour |
| April | Over 40 and 50 and Beginners | $120 to $200 an hour |
Common questions
How much does a fitness coach cost?
Most fitness coaches charge $75 to $150 per hour or session.
Can I work with a fitness coach online?
Yes. Of the fitness coaches on this page who say how they work, 89% offer online sessions.
What else do these fitness coaches help with?
Common focus areas include over 40 and 50, nutrition and habits, online coaching and fat loss.
Prices and research
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- Do Certified Coaches Charge More?
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- How Many Coaches Are There?
- How Many Coaching Sessions Do I Need?
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Last updated September 2026.