Sales coaches for real estate sales
Compare 28 sales coaches who focus on real estate sales. Besides real estate sales, the most common focus areas are prospecting and cold outreach, sales process, closing and objection handling and sales teams. They most often work with professionals, founders and business owners and salespeople. Most charge $99 to $288 per hour or session.
What sales coaches for real estate sales charge
Sales coaches for real estate sales to compare
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Tricia Andrade
Tricia Andrade is a real estate coach, trainer and brokerage consultant. She helps agents, brokers and mortgage professionals grow their business and close more deals. She has over 30 years in real estate and holds a broker license in multiple states. She still sells and builds her own business today. She has worked with brands such as Coldwell Banker, Century 21 and Weichert. She runs The REPS Agency, LLC.
Bernice Ross
Bernice Ross is a Master Certified Coach who trains and coaches real estate agents, brokers and managers. She has over 35 years of sales and leadership experience. As Executive Director of Training at the 4,000 agent Jon Douglas Company, her programs helped it become the top producing company per agent in the United States. She has written seven books.
Dale Archdekin
Dale Archdekin is a real estate sales trainer and the founder of Smart Sales Coaching. He helps individual agents, ISAs and teams turn more leads into appointments. His training uses tactics he used himself to produce over 650 transactions and 4 Million in GCI per year. The programs cover scripts, dialogue and objection handling. He also offers an UNSCRIPTED certification and leadership training.
Floyd Wickman
Floyd Wickman leads a real estate training and coaching company for agents, managers and recruiters. He teaches relationship-based selling, with scripts and dialogues built for listing and buyer appointments. The team has trained more than 275,000 agents since 1980. It has worked with large brokerages across North America, including Coldwell Banker, Berkshire Hathaway Home Services, RE/MAX and Century 21. Its flagship Floyd Wickman Program runs as seven live classroom sessions.
Brian Buffini
Brian Buffini is the chairman and founder of Buffini & Company. The firm coaches and trains real estate agents, brokers and team leaders. He has spent decades coaching real estate professionals through changing markets. His company teaches a Work by Referral lead generation system. It serves a membership of 22,000 and trains over 60,000 people each year. Brian also hosts a show and leads yearly market prediction events for agents.
Mike Ferry
Mike Ferry is the founder of The Mike Ferry Organization, a real estate sales coaching and training company in Irvine, California. It works with new and veteran real estate agents who want more production and profit. Mike has a career of over 50 years in sales and management. The company has coached agents since 1975. Coaching is done by team coaches, and training runs through seminars, events and courses.
Brandon Mulrenin
Brandon Mulrenin is a coach for real estate agents who want to become listing agents. He runs Reverse Selling. He has taught his system to over 7,000 agents. His plan is built on daily prospecting. It does not rely on social media, open houses, bought leads or referrals from friends and family. He starts with a free Zoom call where he builds a listing plan with each agent.
Erik Hatch
Erik Hatch is a coach who helps real estate team leaders, agents and business owners grow their businesses and build better lives. He founded Hatch Coaching and Hatch Realty in Fargo, North Dakota. His real estate team sold over 8,000 homes. He started in ministry before moving into real estate. He has given hundreds of keynotes and speaks on two TEDx stages. He also wrote two books.
Jared James
Jared James is a real estate coach, trainer and keynote speaker. He helps agents, team leaders, brokers and entrepreneurs grow their businesses. He is a former top-producing Realtor and the founder and CEO of Jared James Enterprises. He has trained tens of thousands of real estate professionals. His training covers lead generation, conversion, social media and AI. He also hosts the podcast Today with Jared James.
Keri Shull
Keri Shull is a real estate coach who helps top-producing agents and team leaders scale their businesses. She founded the Keri Shull Team, the top-selling real estate team in the DMV area and the #21 mega team in the nation for volume. She co-founded HyperFast Agent with Dan Lesniak. Their team grew to 120+ members selling over $564 million in volume a year. RealTrends ranks it #1 in Virginia for volume and transactions.
Michael Hellickson
Michael Hellickson is the founder of Club Wealth, a coaching company for real estate agents, team leaders and brokers. He built one of the most productive listing businesses in the industry and once held over 750 active listings at one time. He then turned to teaching other agents how to build businesses that run without them. Club Wealth has coached 60 of the top 200 US real estate teams.
Tracee Jones
Tracee Jones is a business coach for commercial and residential real estate agents. She helps agents build a stronger image online and offline, become the go-to agent in their local market, and win more leads and deals. She is the former CEO of The National Commercial Real Estate Association. She won Best of Market as a brand new commercial agent using leads from digital marketing and branding. She has over 20 years of sales and marketing experience.
Karin Carr
Karin Carr is a real estate video marketing coach. She teaches real estate agents, loan officers, and other real estate professionals to get clients through free YouTube videos. Karin has worked as a REALTOR® for more than 19 years. She used YouTube to build a real estate business of more than $70M. Her goal is to help agents stop cold calling. Her training needs no video experience or fancy equipment.
Richard Robbins
Richard Robbins is a real estate coach who helps agents and team leaders build profitable businesses. He founded Richard Robbins International in 1998. Before that, he opened his own brokerage and became one of the top 1% of agents in the Greater Toronto Area. His brokerage won 12% market share in three years. The company has served more than 15,000 coaching members and 350,000 event attendees across Canada and North America.
Joe Stumpf
Joe Stumpf is the founder of By Referral Only, a membership that helps real estate agents and loan officers get more leads and referrals. She has spent 45 years building marketing systems and has taught over 322,000 agents and lenders. Members get automated marketing tools, training, a CRM and a peer community. The company also runs a marketing agency for agents who want hands-on help with campaigns.
Joshua Smith
Joshua Smith is a real estate business coach who helps real estate agents grow their businesses. He runs GSD Mode and hosts the GSD Mode Podcast, where he interviews top agents, team leaders and brokerage owners. He leads the Mastery Bootcamp coaching program for agents. He also offers a free online training on growing a real estate business by 3X or more within 12 months, plus a free DISC assessment and an e-book.
Travis Robertson
Travis Robertson is a real estate coach, trainer and keynote speaker. He leads the Don't Settle Group, which helps real estate agents and teams grow their business and income. The focus is marketing, lead generation, conversion and team building. His method skips cold calling, door knocking and pop-bys. Clients add up to 10 sales to their pipeline in weeks. The company has been recognized by Inman News.
Krista Mashore
Krista Mashore is a real estate coach and author who teaches agents, entrepreneurs and professionals to grow with digital marketing. She worked 19 years as a real estate agent and personally sold over 2,300 homes. She averaged 133 homes a year for 17 years. She has written seven best-selling books. Her company passed $1 million in sales in a single month 26 times, all through digital marketing.
Rick Ruby
Rick Ruby leads The CORE Training, a coaching company for mortgage loan officers, branch managers and real estate agents. The CORE has coached for 25 years. Rick trains the company's coaches every week and hosts a monthly Fireside Chat for clients. Coaching centers on repeatable systems for lead flow, follow-up and daily planning, plus P&L review and accountability. The CORE also runs an online community called the Locker Room and hosts a Summit twice a year.
Ricky Carruth
Ricky Carruth coaches real estate agents who want to grow their income without working more hours. He has been in real estate since 2002 and closed over 1,000 deals as a single agent. He was the #1 RE/MAX agent in Alabama and made $100,000 a month for 8 years straight. His Zero to Diamond training reaches agents through a free community and paid tiers.
Tim & Julie Harris
Tim and Julie Harris run Harris Real Estate Coaching. They coach experienced agents, producers, team leaders and brokers. They have more than 30 years in real estate and host the Real Estate Coaching Radio podcast, which has 20M+ downloads. Clients get a written business plan called the Real Plan, weekly coaching, and access to a community of agents. The program also teaches practical AI tools for agents.
Tom Ferry
Tom Ferry is a real estate coach who helps agents grow their income, close more deals, and build teams. He leads Tom Ferry International in Irvine, California. Coaching comes through a team of coaches, with plans for solo agents and for people building teams. He also runs training programs, live events, and podcasts. The Success Summit is a 3-day seminar for real estate agents held in Anaheim.
Dave Jenkins
Dave Jenkins coaches real estate agents who want to grow their business and income. He runs Jenkins Consulting and leads a program called Agent Ascend. Dave worked 15 years as a top-producing agent before he started coaching. He works with agents from new starters to those earning six figures who want to reach $250K, $500K, or $1M+ in GCI. His program includes weekly one-on-one calls, a custom business blueprint, and text support at any hour.
Jess Lenouvel
Jess Lenouvel coaches real estate agents who want to grow their business without burning out. Jess runs The Listings Lab in Canada. Before coaching, Jess worked as an agent for over a decade in a crowded market. Jess built a 7-figure business with a small team and streamlined marketing and operations systems. Jess has helped over 1000 agents put those systems in place. Jess's focus is doubling revenue for agents stuck at 6 figures.
Brian Icenhower
Brian Icenhower leads a real estate coaching and training company for agents, team leaders and broker owners. His programs are built around each client's needs and production level. The company works with many top agents and teams in North America. Clients get a weekly coaching call, an online coaching platform and a training library of scripts, budgets, workflows and systems. Options cover solo agents, teams, brokerages and admin and operations roles.
KW MAPS Coaching
KW MAPS Coaching is the coaching program of Keller Williams. It helps real estate agents and market center leaders grow their business and their income. Programs include Mastery, BOLD, Fast Track, 30-60-90 and Breakthrough. Coaching comes as 1-on-1 calls, group sessions, webinars and in-person meetings. It also hosts training events on negotiation and time management. MAPS won a Stevie Award for Sales Training and Coaching Program of the Year.
Kevin Ward
Kevin Ward is a real estate coach, speaker and author who founded YesMasters. He helps agents win more listings and grow their production. His programs teach seller lead generation, lead conversion, follow up scripts and video marketing. He draws on 24 years of systems and strategy. He runs a live weekly training and a 100-day program built to add 2 to 5 listings and sales a month.
Dirk Zeller
Dirk Zeller is a real estate coach who works with agents, brokers, owners and investors. He teaches mindset, systems and strategies for building steady income and long-term wealth. He is also an author and has invested in real estate for over 30 years. He offers real estate coaching, career coaching for agents and investing consulting. His practice is based in Oregon under the name Real Estate Champions.
Side by side
| Coach | Focus | Hourly rate range |
|---|---|---|
| Tricia Andrade | Closing and objection handling and Prospecting and cold outreach | $90 to $175 an hour |
| Bernice Ross | Sales teams and Sales leaders and managers | $200 to $350 an hour |
| Dale Archdekin | Sales teams and Prospecting and cold outreach | $90 to $175 an hour |
| Floyd Wickman | Sales teams and Sales process | $90 to $175 an hour |
| Brian Buffini | Prospecting and cold outreach and Closing and objection handling | $90 to $175 an hour |
| Mike Ferry | Sales teams and Prospecting and cold outreach | $90 to $175 an hour |
| Brandon Mulrenin | Prospecting and cold outreach and Sales process | $90 to $175 an hour |
| Erik Hatch | Sales leaders and managers and Real estate sales | $125 to $300 an hour |
| Jared James | Real estate sales | $125 to $300 an hour |
| Keri Shull | Real estate sales | $125 to $300 an hour |
| Michael Hellickson | Real estate sales | $125 to $300 an hour |
| Tracee Jones | Real estate sales | $75 to $160 an hour |
| Karin Carr | Real estate sales and Prospecting and cold outreach | $75 to $160 an hour |
| Richard Robbins | Sales teams and Sales process | $100 to $225 an hour |
| Joe Stumpf | Prospecting and cold outreach and Real estate sales | $165 to $325 an hour |
Common questions
How much does a sales coach for real estate sales cost?
Most sales coaches charge $99 to $288 per hour or session.
What else do these sales coaches help with?
Common focus areas include prospecting and cold outreach, sales process, closing and objection handling and sales teams.
Prices and research
- Coaching Packages and Prices: Hourly vs Monthly
- Coaching Rates Per Hour by Coach Type
- Coaching vs Therapy: Cost and Key Differences
- Do Certified Coaches Charge More?
- Executive Functioning Coach Cost
- How Many Coaches Are There?
- How Many Coaching Sessions Do I Need?
Other focus areas
Last updated September 2026.