Sales coaches for real estate sales
Compare 27 sales coaches who focus on real estate sales. Besides real estate sales, the most common focus areas are sales process, prospecting and cold outreach, closing and objection handling and sales teams. They most often work with professionals, founders and business owners and salespeople. Most charge $99 to $288 per hour or session.
What sales coaches for real estate sales charge
Sales coaches for real estate sales to compare
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Floyd Wickman
Floyd Wickman leads a real estate training and coaching company for agents, managers and recruiters. He teaches relationship-based selling, with scripts and dialogues built for listing and buyer appointments. The team has trained more than 275,000 agents since 1980. It has worked with large brokerages across North America, including Coldwell Banker, Berkshire Hathaway Home Services, RE/MAX and Century 21. Its flagship Floyd Wickman Program runs as seven live classroom sessions.
Mike Ferry
Mike Ferry is the founder of The Mike Ferry Organization, a real estate sales coaching and training company in Irvine, California. It works with new and veteran real estate agents who want more production and profit. Mike has a career of over 50 years in sales and management. The company has coached agents since 1975. Coaching is done by team coaches, and training runs through seminars, events and courses.
Brian Buffini
Brian Buffini leads Buffini & Company, a coaching and training firm in Carlsbad, California. The firm helps real estate agents build their business through referrals. Its membership has 22,000 people, and it trains over 60,000 people each year. Programs cover lead generation, objection handling, pricing presentations, and leadership. Buffini also hosts a podcast and speaks at events, including a two day Leadership Conference in Dallas.
Tricia Andrade
Tricia Andrade is a real estate coach, trainer and brokerage consultant. She helps real estate agents, brokers and mortgage professionals grow their business and close more deals. She is a licensed broker in multiple states and has worked in real estate for over 30 years. She still sells and grows her own business today. She shares the tools, systems and habits she learned from top producing agents, and she acts as an accountability partner.
Bernice Ross
She teaches new agents to generate leads, convert leads and close transactions. She also trains experienced agents and owner-brokers and managers. Her work covers one-on-one coaching, online training, books, audio scripts and a negotiation game. She speaks at events and offers a free first coaching session. Her practice is based in Austin, Texas.
Dale Archdekin
Dale Archdekin is the founder of Smart Sales Coaching. Dale trains real estate agents, inside sales agents (ISAs) and teams to turn leads into appointments. Dale's training covers scripts, dialogue, objection handling and follow up. Dale built the methods from Dale's own work, which produced over 650 transactions and 4 Million in GCI per year. The company runs an UNSCRIPTED certification, ISA training and a leadership program.
Joe Stumpf
Joe Stumpf runs By Referral Only, a membership that helps real estate agents and loan officers get more leads and referrals. The focus is on marketing systems that run on their own, so agents can spend time closing deals. The program includes accountability check-ins, farming strategies, and custom books with the member's name and brand. It also has a done-for-you marketing agency and a community of agents and lenders.
Karin Carr
Karin Carr is a real estate video marketing coach. She teaches real estate agents, loan officers, and other real estate professionals to get clients through free YouTube videos. Karin has worked as a REALTOR® for more than 19 years. She used YouTube to build a real estate business of more than $70M. Her goal is to help agents stop cold calling. Her training needs no video experience or fancy equipment.
Jared James
Jared James is a real estate coach, trainer and keynote speaker. He helps agents, team leaders, brokers and entrepreneurs grow their businesses. He is a former top-producing Realtor and the founder and CEO of Jared James Enterprises. He has trained tens of thousands of real estate professionals. His training covers lead generation, conversion, social media and AI. He also hosts the podcast Today with Jared James.
Krista Mashore
Krista Mashore is a real estate coach and author who teaches agents, entrepreneurs and professionals to grow with digital marketing. She worked 19 years as a real estate agent and personally sold over 2,300 homes. She averaged 133 homes a year for 17 years. She has written seven best-selling books. Her company passed $1 million in sales in a single month 26 times, all through digital marketing.
Ricky Carruth
Ricky Carruth coaches real estate agents who want to grow their income without working more hours. He has been in real estate since 2002 and closed over 1,000 deals as a single agent. He was the #1 RE/MAX agent in Alabama and made $100,000 a month for 8 years straight. His Zero to Diamond training reaches agents through a free community and paid tiers.
Tim & Julie Harris
Tim and Julie Harris run Harris Real Estate Coaching. They coach experienced agents, producers, team leaders and brokers. They have more than 30 years in real estate and host the Real Estate Coaching Radio podcast, which has 20M+ downloads. Clients get a written business plan called the Real Plan, weekly coaching, and access to a community of agents. The program also teaches practical AI tools for agents.
Tom Ferry
Tom Ferry is a real estate coach who helps agents grow their income, close more deals, and build teams. He leads Tom Ferry International in Irvine, California. Coaching comes through a team of coaches, with plans for solo agents and for people building teams. He also runs training programs, live events, and podcasts. The Success Summit is a 3-day seminar for real estate agents held in Anaheim.
Tracee Jones
Tracee Jones is a business coach for commercial and residential real estate agents. She helps agents build a stronger image online and offline, become the go-to agent in their local market, and win more leads and deals. She is the former CEO of The National Commercial Real Estate Association. She won Best of Market as a brand new commercial agent using leads from digital marketing and branding. She has over 20 years of sales and marketing experience.
Dave Jenkins
Dave Jenkins coaches real estate agents who want to grow their business and income. He runs Jenkins Consulting and leads a program called Agent Ascend. Dave worked 15 years as a top-producing agent before he started coaching. He works with agents from new starters to those earning six figures who want to reach $250K, $500K, or $1M+ in GCI. His program includes weekly one-on-one calls, a custom business blueprint, and text support at any hour.
Jess Lenouvel
Jess Lenouvel coaches real estate agents who want to grow their business without burning out. Jess runs The Listings Lab in Canada. Before coaching, Jess worked as an agent for over a decade in a crowded market. Jess built a 7-figure business with a small team and streamlined marketing and operations systems. Jess has helped over 1000 agents put those systems in place. Jess's focus is doubling revenue for agents stuck at 6 figures.
Brian Icenhower
Brian Icenhower leads a coaching and training company for real estate agents, team leaders and broker owners. Programs are built around each client's needs and production level. He works with many top agents and teams in North America. Clients get a coach, an online coaching platform and a training library with scripts, budgets, business plans and workflows. The company also runs regional summits, events and a DISC assessment.
Joshua Smith
Joshua Smith is a business coach for real estate agents. He runs GSD Mode, a coaching brand built around a podcast and a program called Mastery Bootcamp. On the podcast he interviews top agents, team leaders and brokerage owners about how they grow. He also offers a free DISC assessment, an e-book and online trainings. His coaching program focuses on building a real estate business.
KW MAPS Coaching
KW MAPS Coaching is a coaching program for real estate agents and business leaders at Keller Williams. It is based in Austin, Texas and uses a team of coaches. Agents pick a program by goal and by how they like to learn, such as one-on-one, group, digital or in person. Programs include Mastery, BOLD, Fast Track, 30-60-90 and Breakthrough. It also runs events on negotiation and weekly planning.
Keri Shull
Keri Shull is a business coach for real estate agents and team leaders. She co-founded HyperFast Agent with Dan Lesniak. The company works with agents who already closed 30, 50, or even 100 deals and now want to grow a team. Coaching is offered through personalized programs, video courses, events, and a podcast. The goal is to help agents do more deals in less time.
Kevin Ward
Kevin Ward is a real estate coach, speaker and author who helps agents build their business. He is the founder of YesMasters. He teaches seller lead generation, lead follow up, and how to turn leads into listing appointments. His Master Path Launch program gives agents 24 years of tested systems, plus live weekly training and coaching led by Kevin himself. His YES University covers goals, business plans, mindset, scripts, and referrals.
Rick Ruby
Rick Ruby runs The CORE Training, a coaching business for mortgage loan officers and real estate agents. The program uses a Wealth Operating System that builds business structure, accountability, and financial discipline. The CORE has coached in this field for 25 years. Clients work on lead flow, follow-up, team execution, and reading their P&L. The stated goal is to help top producers reach millionaire status in 3 to 5 years.
Verl Workman
Verl Workman is the CEO of Workman Success Systems, a business coaching company for real estate agents, teams and companies. The company helps clients grow with set systems, processes and tools that it calls Predictable Greatness. Workman led a national study of 500 licensed real estate agents who work on teams. The study looked at team leadership, culture, training and management styles. He also speaks at events.
Brandon Mulrenin
Brandon Mulrenin is a coach who helps licensed real estate agents become listing agents. He runs Reverse Selling. He has taught his listing system to over 7,000 agents. His method centers on daily prospecting, not social media, open houses, bought leads or referrals. He starts with a free Zoom call where he maps out a listing plan for the agent. Agents can then choose to work with him as their coach.
Michael Hellickson
Michael Hellickson is linked to Club Wealth, a real estate coaching and training company for agents and teams. Club Wealth helps agents grow their business while working 12 days a month. The company has coached 60 of the top 200 US real estate teams. Its coaches are active agents, team leaders and brokers. Programs include coaching, live events and one-on-one strategy sessions.
Travis Robertson
Travis Robertson is a real estate coach, trainer and keynote speaker who helps real estate agents and teams grow their business and income. He teaches marketing, lead generation, sales conversion and team building. His approach skips cold calling, door knocking, pop-bys and blogging. Inman News has recognized his company, Don't Settle Group. He also takes speaking engagements for events.
Candy Miles Crocker
Candy Miles Crocker trains real estate agents, with a focus on people new to the business. She founded Real-Life Real Estate Training and calls herself the Real-Life Realtor. She is an active Realtor with licenses in three jurisdictions, so she teaches from current work in the field. Her courses cover business plans, buyer and listing presentations, first 30 days as an agent, and handling difficult situations.
Side by side
| Coach | Focus | Hourly rate range |
|---|---|---|
| Floyd Wickman | Sales teams and Sales process | $90 to $175 an hour |
| Mike Ferry | Sales teams and Prospecting and cold outreach | $90 to $175 an hour |
| Brian Buffini | Sales process and Closing and objection handling | $90 to $175 an hour |
| Tricia Andrade | Real estate sales and Sales process | $90 to $175 an hour |
| Bernice Ross | Sales teams and Prospecting and cold outreach | $90 to $175 an hour |
| Dale Archdekin | Sales teams and Prospecting and cold outreach | $90 to $175 an hour |
| Joe Stumpf | Prospecting and cold outreach and Sales process | $90 to $175 an hour |
| Karin Carr | Real estate sales and Prospecting and cold outreach | $75 to $160 an hour |
| Jared James | Real estate sales | $125 to $300 an hour |
| Krista Mashore | Real estate sales | $150 to $260 an hour |
| Ricky Carruth | Real estate sales and Sales process | $125 to $300 an hour |
| Tim & Julie Harris | Real estate sales | $150 to $250 an hour |
| Tom Ferry | Prospecting and cold outreach and Real estate sales | $125 to $300 an hour |
| Tracee Jones | Real estate sales | $75 to $160 an hour |
| Dave Jenkins | Real estate sales and Closing and objection handling | $85 to $160 an hour |
Common questions
How much does a sales coach for real estate sales cost?
Most sales coaches charge $99 to $288 per hour or session.
What else do these sales coaches help with?
Common focus areas include sales process, prospecting and cold outreach, closing and objection handling and sales teams.
Prices and research
- Coaching Packages and Prices: Hourly vs Monthly
- Coaching Rates Per Hour by Coach Type
- Coaching vs Therapy: Cost and Key Differences
- Do Certified Coaches Charge More?
- Executive Functioning Coach Cost
- How Many Coaches Are There?
- How Many Coaching Sessions Do I Need?
Other focus areas
Last updated September 2026.