Brian Buffini
Real estate coaching and referral training for agents
| Hourly rate range | $90 to $175 an hour |
|---|---|
| Focus areas | Sales processClosing and objection handlingReal estate salesProspecting and cold outreachReal estateSalesLeadership and team buildingLeadership development |
| Works with | Professionals and Salespeople |
| Also coaches | Business coach and Executive coach |
| Based in | Carlsbad, California, United States |
| Practice | Buffini & Company |
Brian Buffini leads Buffini & Company, a coaching and training firm in Carlsbad, California. The firm helps real estate agents build their business through referrals. Its membership has 22,000 people, and it trains over 60,000 people each year. Programs cover lead generation, objection handling, pricing presentations, and leadership. Buffini also hosts a podcast and speaks at events, including a two day Leadership Conference in Dallas.
What Brian helps with
The firm helps real estate agents grow their business and their income. Its training covers new agents and experienced ones.
- Launching a real estate career
- Working by referral
- Lead generation
- Working with buyers and sellers
- Negotiation skills
- Objection handling
- Pricing presentations
- Building a business plan
Who Brian works with
Clients are real estate agents at all skill levels, from new licensees to seasoned pros. Some programs also serve team leaders who want to strengthen their team and business.
How Brian works
The firm teaches a system called Working by Referral. Training comes in set courses. One is a 100 day program for launching or restarting a real estate career. The Pathway to Mastery Essentials course runs eight weeks. The Advanced course has eight modules on objection handling, pricing presentations, and the full buying and selling process. Coaching is offered through team coaches, and there is also One2One coaching.
Background and qualifications
Brian Buffini is the face of Buffini & Company, based in Carlsbad, California. The firm is in its 30th year. It serves a membership of 22,000 and trains over 60,000 people every year. It also offers a certification that lets people lead real estate training courses for agents at every career stage. Buffini hosts The Brian Buffini Show and offers speaking engagements.
Brian Buffini pricing
Programs and services
- One2One coaching
- Leadership coaching
- 100 Days to Greatness course
- Pathway to Mastery Essentials, 8 weeks
- Pathway to Mastery Advanced, 8 modules
- Buffini Certification for course leaders
Brian Buffini reviews
The CoachVouch take
Runs a 30 year old coaching firm with a membership of 22,000 built around a referral based system for real estate agents.
Best for real estate agents who want to grow through referrals and build a stronger business.
Common questions
How much does Brian Buffini charge?
Coaching with Brian runs $90 to $175 an hour. Request an intro for an exact quote.
What does Brian Buffini help with?
Brian Buffini helps with launching a real estate career, working by referral, lead generation and working with buyers and sellers.
Does Buffini & Company train new real estate agents?
Yes. The 100 Days to Greatness course helps people launch or jumpstart a real estate career.
Does Buffini & Company offer leadership coaching?
Yes. It offers leadership coaching and holds a two day Leadership Conference in Dallas.
How do I contact Brian Buffini?
Request an intro on this page. It's free, and we'll connect you with Brian and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.