Brian Buffini
Real estate business coach and founder of Buffini & Company
| Hourly rate range | $90 to $175 an hour |
|---|---|
| Focus areas | Prospecting and cold outreachClosing and objection handlingSales processReal estate salesScaling and growthReal estateLeadership and team buildingOperations and systemsLeadership developmentTeam performance |
| Works with | Professionals and Founders and business owners |
| Also coaches | Business coach and Executive coach |
| Based in | Carlsbad, California, United States |
| Sessions | Online and in person |
| Practice | Buffini & Company |
Brian Buffini is the chairman and founder of Buffini & Company. The firm coaches and trains real estate agents, brokers and team leaders. He has spent decades coaching real estate professionals through changing markets. His company teaches a Work by Referral lead generation system. It serves a membership of 22,000 and trains over 60,000 people each year. Brian also hosts a show and leads yearly market prediction events for agents.
What Brian helps with
Brian and his team help real estate agents build steadier businesses through referrals and clear plans. They also train team leaders and brokers.
- Generating leads by referral
- Building a business plan
- Working with buyers and sellers
- Handling objections and pricing presentations
- Negotiation skills
- Using AI in a real estate business
- Setting goals for the coming year
- Building and leading a real estate team
Who Brian works with
The company works with real estate agents at every level, from new licensees to seasoned pros. It also serves brokers, mentors and team leaders. Leadership coaching is offered for those who run teams.
How Brian works
Coaching is built on the Work by Referral system. A free 30 minute business consultation starts the process. It maps where the agent is now, where they want to go, and the systems to get there. The company also offers a REALStrengths profile session. Training runs through set courses, such as a 100 day launch course and an eight week course on the fundamentals.
Background and qualifications
Brian Buffini is the chairman and founder of Buffini & Company, based in Carlsbad, California. The company has operated for 30 years. It has helped more than 4 million people in 47 countries with lead generation, coaching and training. Brian hosts The Brian Buffini Show and presents a yearly Bold Predictions event on the real estate market. He has spent decades coaching real estate professionals.
Brian Buffini pricing
Programs and services
- One2One coaching
- Leadership coaching
- Free 30 minute business consultation
- 100 Days to Greatness course
- The Pathway to Mastery Essentials course
- The Pathway to Mastery Advanced course
Brian Buffini reviews
The CoachVouch take
Brian founded a 30 year old coaching firm built around a referral system for real estate agents.
Best for real estate agents and team leaders who want a referral based business and a clear plan.
Common questions
How much does Brian Buffini charge?
Coaching with Brian runs $90 to $175 an hour. Message Brian from this page for an exact quote.
What does Brian Buffini help with?
Brian Buffini helps with generating leads by referral, building a business plan, working with buyers and sellers and handling objections and pricing presentations.
Does Brian Buffini coach online?
Brian is based in Carlsbad, California, United States. Sessions are online and in person.
Does Brian Buffini offer a free first step?
Yes. A free 30 minute business consultation covers where you are, where you want to go, and the systems to get there. It ends with an action plan.
Does Buffini & Company coach team leaders?
Yes. The company offers leadership coaching, and brokers and team leaders can bring their agents to its events.
How do I contact Brian Buffini?
Send Brian a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.