Alex Henneberg
Sales coach for founders and people new to sales
| Hourly rate range | $90 to $175 an hour |
|---|---|
| Focus areas | Sales teamsSales leaders and managersB2B salesProspecting and cold outreachClosing and objection handlingSales processSalesStartups and foundersInterview coachingNew grads and students |
| Works with | Founders and business owners, Managers and Professionals |
| Also coaches | Business coach and Career coach |
| Practice | Spear Sales |
Alex Henneberg is a sales coach who helps founders and people new to sales. Alex spent more than 20 years in senior sales roles at Microsoft, BT and Siemens. Alex then founded Spear Sales, a sales coaching and enablement business. The methods Alex teaches have helped more than 150 sales leaders, enterprises and SMEs generate over £1bn of sales and reach 70% win rates. Alex also shows clients how to use AI in the sales process.
What Alex helps with
Alex works on the full sales process, from finding leads to closing deals and onboarding customers. Alex also helps people prepare for a sales career.
- Generating higher quality leads
- Closing deals faster
- Winning a higher percentage of sales
- Increasing average contract value
- Qualifying opportunities and managing stakeholders
- Building business cases and negotiating
- Preparing for sales job interviews
- Using AI at each stage of the sales process
Who Alex works with
Alex works with founders and SME sales leaders who feel prospects do not see the value of their product or service. Alex also works with people who are new to sales or thinking about a sales career and want confidence and core sales knowledge.
How Alex works
Alex teaches the key stages of a sale: Deal planning, lead generation, qualification, stakeholder management, business case development, negotiation, closing and customer onboarding. Clients learn proven sales frameworks, including Challenger, Sandler, Miller Heiman, SPIN and MEDDPICC, in a way that is easy to understand and use right away. Alex also shows how AI can support each stage of the sales process.
Background and qualifications
Alex Henneberg spent more than 20 years in senior sales roles at companies including Microsoft, BT and Siemens. During that time Alex pitched and won deals worth £50m and more. Alex now runs Spear Sales Ltd, a sales coaching and enablement business. Alex brings enterprise sales skills to start-ups and SMEs. The techniques Alex shares have helped more than 150 sales leaders, enterprises and SMEs generate over £1bn of sales.
Alex Henneberg pricing
Programs and services
- One-on-one sales coaching
- Sales coaching for sales leaders and teams
- Free chat before getting started
Alex Henneberg reviews
Alex Henneberg has a 5.0 out of 5 rating from 6 reviews on Leland, as of September 2026.
The CoachVouch take
Alex brings 20+ years of enterprise sales experience at Microsoft, BT and Siemens to founders and small business sales teams.
Best for founders and SME sales leaders who want to win more deals, and for newcomers preparing for a sales career.
Common questions
How much does Alex Henneberg charge?
Coaching with Alex runs $90 to $175 an hour. Request an intro for an exact quote.
What does Alex Henneberg help with?
Alex Henneberg helps with generating higher quality leads, closing deals faster, winning a higher percentage of sales and increasing average contract value.
Does Alex Henneberg have reviews?
Alex Henneberg has a 5.0 out of 5 rating from 6 reviews on Leland, as of September 2026.
Does Alex Henneberg coach people who are new to sales?
Yes. Alex helps people new to sales or considering a sales career build confidence and core sales knowledge for interviews and their first roles.
Which sales frameworks does Alex teach?
Alex teaches Challenger, Sandler, Miller Heiman, SPIN and MEDDPICC. Alex also shows how to use AI in the sales process.
How do I contact Alex Henneberg?
Request an intro on this page. It's free, and we'll connect you with Alex and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.