Floyd Wickman
Sales training and coaching for real estate agents and recruiters
| Hourly rate range | $90 to $175 an hour |
|---|---|
| Focus areas | Sales teamsSales processReal estate salesClosing and objection handlingReal estateSalesScaling and growth |
| Works with | Professionals, Managers and Salespeople |
| Also coaches | Business coach |
| Based in | United States |
| Sessions | Online and in person |
| Practice | Floyd Wickman Team |
Floyd Wickman leads a real estate training and coaching company for agents, managers and recruiters. He teaches relationship-based selling, with scripts and dialogues built for listing and buyer appointments. The team has trained more than 275,000 agents since 1980. It has worked with large brokerages across North America, including Coldwell Banker, Berkshire Hathaway Home Services, RE/MAX and Century 21. Its flagship Floyd Wickman Program runs as seven live classroom sessions.
What Floyd helps with
The team helps real estate agents learn what to say and when to say it. It also helps agents build steady production and stronger client relationships.
- Knowing what to say on seller and buyer appointments
- Building consistent production
- Getting more referrals without buying them
- Deepening client and community relationships
- Gaining more control over a real estate business
- Getting more income and security with less stress
- Recruiting agents for a brokerage
Who Floyd works with
Clients are real estate agents, managers and recruiters. The training is aimed at agents who want steadier production and better selling skills. The team has also worked with agents from many large brokerages across North America.
How Floyd works
The Floyd Wickman Program is seven live sessions in a classroom with other agents and a trainer. It focuses on dialogues, techniques and accountability. The team says every dialogue has been tested on real appointments. Coaching comes in two choices: R2 Coaching for Agents and R2 Coaching for Recruiting. Other options include live workshops, a digital course and a resource library called Floyd's Vault.
Background and qualifications
Floyd Wickman has trained real estate agents since 1980. The team has taught more than 275,000 students. It has worked with top brokerages across North America, including Coldwell Banker, Berkshire Hathaway Home Services, RE/MAX, Century 21, Howard Hanna, William Raveis and Realty Executives. The company reports that its students average 32 transactions a year, compared with 2.2 for the average licensee.
Floyd Wickman pricing
Programs and services
- Floyd Wickman Program, seven live classroom sessions
- R2 Coaching for Agents
- R2 Coaching for Recruiting
- Digital course
- Floyd's Vault
- Live workshops
Floyd Wickman reviews
The CoachVouch take
Has trained more than 275,000 real estate agents since 1980.
Best for real estate agents who want proven scripts and steady listing and sales production.
Common questions
How much does Floyd Wickman charge?
Coaching with Floyd runs $90 to $175 an hour. Request an intro for an exact quote.
What does Floyd Wickman help with?
Floyd Wickman helps with knowing what to say on seller and buyer appointments, building consistent production, getting more referrals without buying them and deepening client and community relationships.
Does Floyd Wickman coach online?
Floyd is based in United States. Sessions are online and in person.
Does Floyd Wickman offer coaching for recruiters?
Yes. R2 Coaching for Recruiting is one of two coaching choices, along with R2 Coaching for Agents.
Are the Floyd Wickman Program sessions live?
Yes. The program is seven live sessions in a classroom with other agents and a trainer.
How do I contact Floyd Wickman?
Request an intro on this page. It's free, and we'll connect you with Floyd and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.