Bernice Ross
Real estate sales coach and trainer for agents and brokers
| Hourly rate range | $200 to $350 an hour |
|---|---|
| Focus areas | Sales teamsSales leaders and managersProspecting and cold outreachSales processReal estate salesSalesReal estateLeadership and team buildingBurnout and resilienceLeadership development |
| Works with | Professionals and Managers |
| Also coaches | Business coach and Executive coach |
| Based in | Austin, Texas, United States |
| Credentials | Ph.D.; Master Certified Coach |
| Practice | RealEstateCoach.com |
Bernice Ross is a Master Certified Coach who trains and coaches real estate agents, brokers and managers. She has over 35 years of sales and leadership experience. As Executive Director of Training at the 4,000 agent Jon Douglas Company, her programs helped it become the top producing company per agent in the United States. She has written seven books.
What Bernice helps with
Bernice works with agents who want to earn more and work less. She also helps managers coach their own agents.
- Doubling income over 12 months
- Breaking through a production plateau
- Burnout in real estate
- Planning to retire or leave the business
- Time management and stress
- Learning to generate leads, convert leads and close deals
- Coaching agents as a manager
- Setting boundaries with clients
Who Bernice works with
Her clients include new and experienced real estate agents. She also works with owner-brokers, managers, and company or association executives. Coaching fits agents who are stuck at a production level, feel burned out, or are getting ready to retire or leave the business.
How Bernice works
Bernice offers 1:1 coaching at different service levels for solo agents, teams and company executives. For managers, she teaches a six step coaching model. Her Get Balanced or Get Crazy program has 12 coaching sessions that cover time management, stress, boundaries, self care and building reserves. Each session ends with action steps the listener can use.
Background and qualifications
Bernice L. She is a Master Certified Coach with over 35 years of sales and leadership experience. She is a syndicated columnist and author of seven books, with over 1,300 articles in trade publications. Her agent training programs have been adopted by the Alabama, California, Scottsdale and Texas Associations of REALTORS. She has spoken at the National Association of Realtors and Real Estate Connect.
Bernice Ross pricing
Programs and services
- Free 1:1 coaching session
- One-on-one coaching
- New agent sales training
- Experienced agent sales training
- Audio CD coaching programs
- Manager coaching training
Bernice Ross reviews
The CoachVouch take
Her training programs helped a 4,000 agent brokerage become the top producing company per agent in the United States.
Best for real estate agents and managers who want higher production with less stress.
Common questions
How much does Bernice Ross charge?
Coaching with Bernice runs $200 to $350 an hour. Message Bernice from this page for an exact quote.
What does Bernice Ross help with?
Bernice Ross helps with doubling income over 12 months, breaking through a production plateau, burnout in real estate and planning to retire or leave the business.
Is Bernice Ross certified?
Bernice Ross lists: Ph.D.; Master Certified Coach.
Does Bernice Ross coach real estate managers?
Yes. She teaches managers a six step coaching model so they can coach their own agents.
Does Bernice Ross offer a free session?
Yes. She offers a free 1:1 coaching session.
How do I contact Bernice Ross?
Send Bernice a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.