Rick Ruby
Business coach for mortgage loan officers and real estate agents
| Hourly rate range | $125 to $300 an hour |
|---|---|
| Focus areas | Scaling and growthOperations and systemsReal estateFinance and profitSales processReal estate salesWealth buildingBusiness finances |
| Works with | Founders and business owners, Professionals and Salespeople |
| Also coaches | Sales coach and Financial coach |
| Based in | Florida, United States |
| Experience | 25 years coaching |
| Practice | The CORE Training |
Rick Ruby runs The CORE Training, a coaching business for mortgage loan officers and real estate agents. The program uses a Wealth Operating System that builds business structure, accountability, and financial discipline. The CORE has coached in this field for 25 years. Clients work on lead flow, follow-up, team execution, and reading their P&L. The stated goal is to help top producers reach millionaire status in 3 to 5 years.
What Rick helps with
Rick Ruby helps loan officers and agents build steady businesses and turn production income into long-term wealth.
- Building repeatable systems for lead flow and follow-up
- Making better hiring and expense decisions using P&L numbers
- Growing production and building a team
- Creating consistent listings as a real estate agent
- Reducing reliance on inconsistent referrals
- Moving beyond commission income to long-term wealth
- Planning each day and week with more structure
Who Rick works with
The CORE works with mortgage loan officers and real estate agents. It focuses on top producers who want to grow production, build a team, and take control of their numbers. Agents learn to build a business that does not rise and fall with the market.
How Rick works
The CORE teaches a framework called the Wealth Operating System. It rests on three pillars. The first is a predictable business with repeatable systems for lead flow, follow-up, team execution, and daily planning. The second is better P&L decisions about hiring, expenses, lead generation, and growth. The third is a path to real wealth beyond commission income. Coaching adds accountability and financial discipline.
Background and qualifications
The CORE Training has coached mortgage and real estate professionals for 25 years. The business offers coaching tracks for mortgage professionals and for real estate agents. It also runs The CORE Locker Room, an online community on Skool, along with a podcast, videos, articles, a members portal, monthly events, and The CORE Summit.
Rick Ruby pricing
Programs and services
- Mortgage coaching
- Real estate coaching
- The CORE Locker Room community
- Strategy call
- Monthly webinar
- The CORE Summit
Rick Ruby reviews
The CoachVouch take
Has coached mortgage and real estate professionals for 25 years using a Wealth Operating System that ties business systems to personal wealth.
Best for top-producing loan officers and real estate agents who want to build a team and turn production into long-term wealth.
Common questions
How much does Rick Ruby charge?
Coaching with Rick runs $125 to $300 an hour. Request an intro for an exact quote.
What does Rick Ruby help with?
Rick Ruby helps with building repeatable systems for lead flow and follow-up, making better hiring and expense decisions using P&L numbers, growing production and building a team and creating consistent listings as a real estate agent.
Does Rick Ruby coach both mortgage and real estate professionals?
Yes. The CORE Training has separate coaching tracks for mortgage professionals and real estate agents.
What is The CORE Locker Room?
It is an online community run on Skool. Members join by downloading the Skool app and searching for The CORE Locker Room.
How do I contact Rick Ruby?
Request an intro on this page. It's free, and we'll connect you with Rick and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.