Rick Ruby
Business coach for mortgage loan officers and real estate agents
| Hourly rate range | $85 to $160 an hour |
|---|---|
| Focus areas | Scaling and growthSalesOperations and systemsReal estateFinance and profitLeadership and team buildingReal estate salesProspecting and cold outreachBusiness financesWealth building |
| Works with | Professionals, Founders and business owners and Managers |
| Also coaches | Sales coach and Financial coach |
| Experience | 25 years coaching |
| Practice | The CORE Training |
Rick Ruby leads The CORE Training, a coaching company for mortgage loan officers, branch managers and real estate agents. The CORE has coached for 25 years. Rick trains the company's coaches every week and hosts a monthly Fireside Chat for clients. Coaching centers on repeatable systems for lead flow, follow-up and daily planning, plus P&L review and accountability. The CORE also runs an online community called the Locker Room and hosts a Summit twice a year.
What Rick helps with
Rick's programs help mortgage and real estate professionals replace guesswork with structure. They cover lead flow, team growth and understanding the numbers behind the business.
- Building repeatable systems for lead flow and follow-up
- Making better hiring and expense decisions using P&L numbers
- Growing production and building a team
- Creating consistent listings for real estate agents
- Running a mortgage branch with clear scoreboards and standards
- Moving beyond commission income to long-term wealth
- Staying accountable to daily activity and numbers
Who Rick works with
Clients are loan officers, mortgage branch managers and real estate agents. The CORE looks for people who already produce and want more. They follow a system even when it is uncomfortable, report their numbers honestly and do the work between calls.
How Rick works
The CORE uses a framework it calls the Wealth Operating System. It builds a predictable business, better P&L decisions and a path to wealth. Coaching includes bi-weekly small-group calls and off-week one-on-one follow-up calls. Clients review Greatness, Lead and Pay Logs. Higher levels add P&L and personal budget coaching, site visits with top producers and a dedicated concierge.
Background and qualifications
Rick Ruby leads The CORE Training, which has coached mortgage and real estate professionals for 25 years. He trains the company's coaches every week and hosts a monthly Fireside Chat with clients. The company also runs the CORE Locker Room, a community on the Skool platform, and holds Semi-Annual Summits. Its coaches include top producers who take part in off-week calls and site visits.
Rick Ruby pricing
Programs and services
- Level 1 coaching with bi-weekly small-group calls
- Level 2 coaching with team hiring and delegation playbooks
- Level 3 coaching with P&L and budget review
- Free Strategy Call
- CORE Locker Room online community
- Semi-Annual Summit
Rick Ruby reviews
The CoachVouch take
Rick trains the company's coaches every week, and clients get off-week calls with top producers.
Best for producing loan officers, branch managers and real estate agents who want structure, accountability and a clear plan to build a team.
Common questions
How much does Rick Ruby charge?
Coaching with Rick runs $85 to $160 an hour. Message Rick from this page for an exact quote.
What does Rick Ruby help with?
Rick Ruby helps with building repeatable systems for lead flow and follow-up, making better hiring and expense decisions using P&L numbers, growing production and building a team and creating consistent listings for real estate agents.
Does The CORE Training coach both mortgage and real estate professionals?
Yes. It has coaching for loan officers, mortgage branch managers and real estate agents.
What can I do if I am not ready for full coaching?
The CORE Locker Room is a lower-commitment option with tools, training and systems. Members can move into deeper coaching later.
How do I contact Rick Ruby?
Send Rick a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.