How much does a sales coach cost?
Most sales coaches charge $100 to $290 an hour. Twelve sessions cost $1,200 to $3,480.
Key numbers
- Most sales coaches: $100 to $290 an hour (45 published rates).
- Bottom 10% to top 10%: $65 to $450 an hour.
- 4 sessions: $400 to $1,160.
- 12 sessions: $1,200 to $3,480.
Sales coach rates per hour
| Range | Hourly rate |
|---|---|
| Most (middle half) | $100 to $290 |
| Bottom 10% to top 10% | $65 to $450 |
What sales coach sessions cost
| Sessions | Cost range |
|---|---|
| 1 session | $100 to $290 |
| 4 sessions | $400 to $1,160 |
| 8 sessions | $800 to $2,320 |
| 12 sessions | $1,200 to $3,480 |
Sales coaches to compare
Adriana Shilton
Adriana Shilton is a sales performance coach for SaaS account executives. She spent 20 years as a B2B Account Executive in the US and UK. Her past employers include Salesforce, Groupon in its early days, and Bazaarvoice. She now runs 1:1 coaching and team workshops. Her sessions focus on the mindset, energy, habits and behaviours behind pipeline and deal results. She applies ideas from neuroscience, psychology and physiology to live deals.
Alex Henneberg
Alex Henneberg is a sales coach who helps founders and people new to sales. Alex spent more than 20 years in senior sales roles at Microsoft, BT and Siemens. Alex then founded Spear Sales, a sales coaching and enablement business. The methods Alex teaches have helped more than 150 sales leaders, enterprises and SMEs generate over £1bn of sales and reach 70% win rates. Alex also shows clients how to use AI in the sales process.
Andrew Marino
Andrew Marino is a sales coach who works with sales reps across different industries. He started in sales as a college freshman and closed over $1.5M in ARR in 2 years. He won a national sales competition, then worked at the Utah Jazz and LinkedIn. He now sells at a startup. He led a collegiate sales organization and coached 100+ students from zero experience to national competitors.
Andrew Silotti
Andrew Silotti is a sales coach who helps people break into SaaS sales and grow as sellers. He is a current enterprise account executive at Salesforce with over 10 years in software sales. He has helped 20+ people land sales roles at Salesforce and other SaaS companies. He has also mentored 10+ BDRs into their first account executive roles. His engineering background shapes a structured, data driven style.
Bernice Ross
Bernice Ross is a Master Certified Coach who trains and coaches real estate agents, brokers and managers. She has over 35 years of sales and leadership experience. As Executive Director of Training at the 4,000 agent Jon Douglas Company, her programs helped it become the top producing company per agent in the United States. She has written seven books.
Christine Miller
Christine Miller is a sales coach and consultant who helps founders, business owners, managers and sales teams grow their client base and revenue. She is the principal of Miller Consulting, LLC in Essex Junction, Vermont. She brings more than 20 years in media and marketing to her work. She also offers fractional sales management, so a company can get sales leadership without hiring a full-time VP of Sales.
Dale Archdekin
Dale Archdekin is a real estate sales trainer and the founder of Smart Sales Coaching. He helps individual agents, ISAs and teams turn more leads into appointments. His training uses tactics he used himself to produce over 650 transactions and 4 Million in GCI per year. The programs cover scripts, dialogue and objection handling. He also offers an UNSCRIPTED certification and leadership training.
Dan Oakes
Dan Oakes is a sales coach who helps startup founders build repeatable sales systems and helps sellers get hired and succeed at startups. He was employee #1 and the founding account executive at Arc, where revenue grew from $0 to $5 million ARR in under a year. He has interviewed and mentored hundreds of AEs and BDRs. He runs Startup Sales Consulting and has worked with dozens of venture-backed founders.
Edward Gorbis
Edward Gorbis is a sales coach who teaches account executives, SDRs and sales leaders to use AI in their selling. He spent more than 15 years in Silicon Valley tech sales and led revenue teams at AWS and WeWork. He created the AI-Native Sales Method and writes Morning Sales, a daily revenue newsletter. He has closed over $500M in lifetime deals and holds a master's degree in seismic engineering from UCLA.
Floyd Wickman
Floyd Wickman leads a real estate training and coaching company for agents, managers and recruiters. He teaches relationship-based selling, with scripts and dialogues built for listing and buyer appointments. The team has trained more than 275,000 agents since 1980. It has worked with large brokerages across North America, including Coldwell Banker, Berkshire Hathaway Home Services, RE/MAX and Century 21. Its flagship Floyd Wickman Program runs as seven live classroom sessions.
Grant Cardone
Grant Cardone is a sales and business trainer and consultant who helps small business owners, salespeople and large companies grow sales. He has trained and consulted for over 35 years through Cardone Training Technologies. He also runs Cardone Capital, a private equity real estate firm, and started the 10X Growth Conference. He has worked with companies like Google, Sprint, Aflac, Toyota, GM and Ford. His online platforms serve over 850,000 people and businesses.
James Hinkson
James Hinkson is a sales operations coach who helps sales teams build revenue systems that fit how reps really work. He has worked as a salesperson, sales leader, RevOps operator, fractional consultant, partnerships leader, and product owner. He has held Head of RevOps roles and now serves as General Manager at AskElephant. He has carried a quota himself and has worked with more than 100 sales operations clients.
Jenny Venkat
Jenny Venkat is a sales trainer and coach who works with professionals inside organizations and start-up founders. She spent more than 20 years in sales and leadership at global brands like Marriott and Airbnb. There she led complex negotiations, built enterprise partnerships, and trained sales teams. Her coaching mixes practical sales training with emotional intelligence, so clients can handle real conversations with more clarity and confidence.
Kevin Lao
Kevin Lao is a sales and leadership coach who works with junior and senior sellers, including VPs and C-level executives. He spent 17 years in sales and now leads global sales enablement at ServiceNow. He also served as a Vice President at MNTN, where he led a team of 14 sellers. He has worked at Google, LinkedIn, and ServiceNow. He treats coaching as a team sport and helps clients build their own game plan.
Marc Mallett
Marc Mallett coaches sales professionals, entrepreneurs, business development leaders and senior executives one on one. He has spent two decades in digital media, advertising sales and startups. He launched ESPN's programmatic ad sales business and led Disney's programmatic and performance advertising teams. He then co-founded Sportiva Media Ventures, a sports content company that The Sporting News acquired. He still builds and advises companies, so he coaches from a player-coach view.
Matt Dubois
Matt Dubois is a sales coach who helps sales reps sell smarter using AI and real data. He is the Cross-Sell Manager at Pearl AI, where he built the cross-sell function from the ground up. He works as a player-coach, so he stays in the data, the calls and the 1:1s. He built a call review tool that scores rep calls against a sales framework and shows trends over time.
Mia Butler
Mia Butler is a sales coach and consultant who helps sales leaders, sales managers, small business owners and solopreneurs sell more. She founded Like a Boss Consulting and has spent over 25 years in the meetings and event market. She specialises in hospitality, working with hotels, venues and event sales teams across the UK. Her speciality is using video in the sales process. She also holds clients accountable.
Michael Friis
Michael Friis is a sales coach who helps founders of SaaS, tech and B2B companies grow revenue. He works as a virtual Chief Revenue Advisor, covering strategy and day to day selling. He built his own start-up to multimillions in revenue and then exited. He has coached over 50 founders, 100s of sales leaders and 1000s of sales people. He has spent the last 5 years on B2B sales in New Zealand and Australia. He offers a results guarantee to clients who qualify.
Nicole Hutzul
Nicole Hutzul is the founder of Delphi Point. She coaches sales professionals, leaders and people building their careers. She has 20+ years of sales performance and leadership experience at global companies. Sellers on her teams went to Presidents Club at Adobe, Emarsys and Yext. Team members closed over 25 7-figure deals at Fortune 500 companies. She is based in Ontario, Canada and coaches in person and online.
Oechsli
Oechsli is a coaching and marketing firm for financial advisors. It has worked with advisors since 1978. Coaches also work with insurance agents, wholesalers, managers and teams. Clients meet their coach for hourlong sessions twice a month. Each client gets access to the Oechsli Learning Center, which has over 100 role play videos. The coaching draws on over 20 years of firm research on affluent investors and elite advisory teams.
Sal Hernandez Jr.
Sal Hernandez Jr. is a sales and leadership coach who helps new and emerging sales leaders. He has spent the last decade building teams and developing leaders. He led large sales organizations at Yelp, USA Today Network and Angi, and worked across tech and digital marketing. He coaches on mindset, accountability and core leadership skills. He is finishing a master's in Organizational Development at the University of the Incarnate Word in Texas.
Soumavo S.
Soumavo S. coaches sales and business professionals, including account executives, account managers, sales development reps, sales managers and founders. He has over 15 years in solution selling, business development and digital media. He now works as a Client Partner at Spotify, leading the tech, telco and online services industry. Before that he held global strategic account roles at Similarweb. He has interviewed more than 70 candidates and coached or mentored over 50 people.
Tricia Andrade
Tricia Andrade is a real estate coach, trainer and brokerage consultant. She helps agents, brokers and mortgage professionals grow their business and close more deals. She has over 30 years in real estate and holds a broker license in multiple states. She still sells and builds her own business today. She has worked with brands such as Coldwell Banker, Century 21 and Weichert. She runs The REPS Agency, LLC.
Zach Estiva
Zach Estiva is a sales coach who helps sales professionals prepare for enterprise account executive interviews and move into larger sales roles. He is an Account Director on the go-to-market team at OpenAI. Before that, he spent 7 years at AWS, including time as an Enterprise Sales Team Lead. He has 12+ years of sales and leadership experience. He focuses on AI-native go-to-market, hyperscalers, and consumption-based businesses. He coaches in English and Spanish.
Common questions
How much does a sales coach cost per hour?
Most sales coaches charge $100 to $290 an hour.
How much do 12 sales coach sessions cost?
Twelve sessions cost $1,200 to $3,480.
More on sales coaches
Last updated September 2026.