Matt Dubois, sales coach

Matt Dubois

AI-driven sales coach for reps and sales teams

Sales Coach$90 to $175 an hour
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Hourly rate range$90 to $175 an hour
Focus areas
Sales teamsSales processSalesOperations and systems
Works withSalespeople
Also coachesBusiness coach

Matt Dubois is a sales coach who helps sales reps sell smarter using AI and real data. He is the Cross-Sell Manager at Pearl AI, where he built the cross-sell function from the ground up. He works as a player-coach, so he stays in the data, the calls and the 1:1s. He built a call review tool that scores rep calls against a sales framework and shows trends over time.

What Matt helps with

Matt works on rep performance, pipeline health and how sales teams use AI in daily work. His coaching plans come from call and CRM data.

  • Scoring and reviewing sales calls against a framework
  • Finding the root cause of low rep performance
  • Spotting performance issues before they become quota problems
  • Building individualized coaching plans from CRM data
  • Setting quota models and ramp schedules
  • Using AI agents and automation in sales
  • Lead generation and lead scoring

Who Matt works with

Matt works with sales reps and the people who manage them. His own team includes account executives and sales development reps. He also helps with AI agents, AI automation and lead scoring for sales and marketing.

How Matt works

Matt uses AI as a tool for managing people. His call review tool scores rep calls against a sales framework and shows trends across calls. An automated daily briefing pulls from HubSpot, Slack, Gmail and the calendar to show pipeline and rep pacing. He also runs AI analysis of CRM data to find the cause of performance issues. One example was a rep whose low MRR came from relying on low-value deals, not a broad skill gap. That feeds individualized coaching plans. His feedback is structured and direct.

Background and qualifications

Matt is the Cross-Sell Manager at Pearl AI. He built the cross-sell function largely from the ground up. That work included comp structures, routing rules, hiring profiles and quota models. He leads a growing team of AEs and SDRs who sell AI-powered products to existing dental practice customers. He also leads cross-sell for an AI-powered dental SaaS platform. He used AI to build the team's quota model so ramp schedules and seasonality rest on data. He is a player-coach who joins calls and 1:1s.

Matt Dubois pricing

Hourly rate range
$90 to $175 an hour

Programs and services

  • Custom hourly sessions
Have a question for Matt? Ask about availability, price or fit.Message Matt

Matt Dubois reviews

Worked with Matt? Leave a rating

Matt Dubois has a 5.0 out of 5 rating from 4 reviews on Leland, as of September 2026.

The CoachVouch take

Matt coaches with AI tools he built and uses daily to manage his own sales team.

Best for sales reps and managers who want data-based feedback and AI tools in their sales work.

Common questions

How much does Matt Dubois charge?

Coaching with Matt runs $90 to $175 an hour. Message Matt from this page for an exact quote.

What does Matt Dubois help with?

Matt Dubois helps with scoring and reviewing sales calls against a framework, finding the root cause of low rep performance, spotting performance issues before they become quota problems and building individualized coaching plans from CRM data.

Does Matt Dubois have reviews?

Matt Dubois has a 5.0 out of 5 rating from 4 reviews on Leland, as of September 2026.

Does Matt Dubois use AI in his coaching?

Yes. He built a tool that scores rep calls and shows trends, and he uses AI analysis of CRM data to build individualized coaching plans.

What can Matt Dubois help with besides coaching reps?

He also helps with AI agents, AI automation, and lead generation and scoring.

How do I contact Matt Dubois?

Send Matt a message from this page. It's free and takes a minute.

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Last updated September 2026. Request a correction.

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