Michael Friis
Sales coach for SaaS and tech founders in New Zealand
| Hourly rate range | $90 to $175 an hour |
|---|---|
| Focus areas | Sales teamsB2B salesSales processFounders who sellProspecting and cold outreachScaling and growthStartups and foundersSales |
| Works with | Founders and business owners and Salespeople |
| Also coaches | Business coach and Performance coach |
| Based in | New Zealand |
Michael Friis is a sales coach who helps founders of SaaS, tech and B2B companies grow revenue. He works as a virtual Chief Revenue Advisor, covering strategy and day to day selling. He built his own start-up to multimillions in revenue and then exited. He has coached over 50 founders, 100s of sales leaders and 1000s of sales people. He has spent the last 5 years on B2B sales in New Zealand and Australia. He offers a results guarantee to clients who qualify.
What Michael helps with
Michael works with founders who need to turn a revenue goal into a real sales plan and then carry it out.
- Building a sales and go to market strategy
- Setting commercial and pricing strategy
- Defining a lead generation plan
- Sharpening sales messaging
- Sales planning
- Building sales conversion skills
- Creating discovery templates and proposal designs
- Keeping momentum while executing the plan
Who Michael works with
Michael coaches founders and owners of SaaS, tech and B2B businesses. He also works with B2B sales teams and startups. His clients want to grow sales fast and need help moving from a revenue target to a working plan.
How Michael works
Michael works as a virtual Chief Revenue Advisor, from top to bottom. He builds the strategy first. He also shapes the tools used in selling, such as discovery templates, proposal designs and conversation drafts. Then he coaches the founder to carry out the plan. He supports deal specific strategy, messaging, conversion and pipeline results. Plans are adjusted as needed to keep momentum toward the goals.
Background and qualifications
Michael founded a growth advisory. Before that he scaled his own start-up to multimillions in revenue and exited it successfully. He has coached over 50 founders, 100s of sales leaders and 1000s of sales people. He co-authored a book on high performance teams, business strategy and performance coaching. For the last 5 years he has worked only in B2B sales strategy and execution across New Zealand and Australia.
Michael Friis pricing
Programs and services
- One-on-one founder coaching
- Sales strategy and go to market planning
- Results guarantee for qualifying clients
- Free 15 minute intro meeting
Michael Friis reviews
The CoachVouch take
Offers a results guarantee to qualifying clients and has scaled and exited his own start-up.
Best for SaaS and tech founders who want a clear sales plan and hands-on help to carry it out.
Common questions
How much does Michael Friis charge?
Coaching with Michael runs $90 to $175 an hour. Request an intro for an exact quote.
What does Michael Friis help with?
Michael Friis helps with building a sales and go to market strategy, setting commercial and pricing strategy, defining a lead generation plan and sharpening sales messaging.
Does Michael Friis help with pricing and sales tools?
Yes. He works on commercial and pricing strategy. He also builds tools like discovery templates, proposal designs and conversation drafts.
Does Michael Friis guarantee results?
He offers a results focused performance guarantee to qualified clients. He does not take on everyone.
How do I contact Michael Friis?
Request an intro on this page. It's free, and we'll connect you with Michael and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.