Fitness coaches for founders and business owners
Compare 27 fitness coaches. Besides their main focus, the most common focus areas are online coaching, nutrition and habits, health and wellness and fat loss. They most often work with founders and business owners, professionals and women. Most charge $75 to $150 per hour or session.
What fitness coaches charge
Fitness coaches to compare
Tick "Compare" on the coaches you like, then message them all at once.
Ben Pakulski
Ben Pakulski is a fitness coach and former IFBB pro bodybuilder who helps men over 35 build muscle, lose fat, and improve their health. He founded Muscle Intelligence and runs the MI40 programs. His work covers testosterone and hormone optimization and longevity. He also offers programs for high-achieving business owners and leaders, and he hosts a weekly podcast.
Dan Go
Dan Go is a health and performance coach who helps entrepreneurs get lean and stay lean. She started as a personal trainer, became the top trainer at her first gym, then opened a gym in Toronto and ran it for 11 years. After selling it, she began coaching business owners full time. She offers one-on-one coaching and a 90-day course. Her email list has more than 560,000 subscribers.
Lisa Rhyne
Lisa Rhyne is a fitness and nutrition coach in Huntersville, North Carolina. She trains athletes, busy entrepreneurs, dancers, moms, and people with muscle building or weight loss goals. Lisa is a former professional dancer who trained for two years at Broadway Dance Center in New York City. She blends strength training with Pilates-based core work. She built her method after fixing her own high cholesterol and body fat with lifting and eating more food.
Mike Thurston
Mike Thurston is a fitness and business coach who works one-on-one with entrepreneurs, creators and athletes. He has 19 years in the industry. He qualified as a personal trainer in 2013, opened a gym in 2014, and built a YouTube channel with 1.9M+ subscribers. He also runs the THRST App, THRST Apparel and a podcast. He now coaches on physique, brand, business model and systems.
Ted Ryce
Ted Ryce is a health and fitness coach who helps entrepreneurs, executives and busy professionals over 40 lose fat and rebuild their health. He has worked in the field for 25 years. His clients have included CEOs of Fortune 500 companies and celebrities like Sir Richard Branson and Ricky Martin. He started as a coach in Miami Beach. He also hosts the weekly Legendary Life podcast and teaches a method called R3 for knee injuries.
Craig Spear
Craig Spear is an online health coach for men over 40. He works with founders, executives and professionals who want to get leaner, stronger and have more energy. His program runs 12 months and includes one-on-one calls, a custom exercise and nutrition plan, and a full health audit. Clients get a DEXA scan at the start and end, so they see changes in body fat, muscle and visceral fat.
Dad Bod Sculptors
Dad Bod Sculptors is a fat loss coaching program for successful men over 35. Coach Dane leads it. The program has helped 500+ high-achieving men get lean. It centers on nutrition, training, habits and accountability, with a community of dads. Clients include business owners, executives and men who travel often or work long hours. The team also hosts the Dad Bod Sculptors podcast and is based in Charleston, SC.
Eric Bach
Eric Bach is a fitness and nutrition coach who works online with busy professional men. He founded Bach Performance and has coached since 2009, with more than 3,000 clients. His client list includes athletes in the NFL, NBA, and NHL. He has written over 300 articles for T-Nation, Men's Health, and CNN. He builds training and nutrition plans around each man's blood work and calendar.
Wanda Rodriguez
Wanda Rodriguez is a fitness and nutrition coach who helps women in their 50s, 60s and 70s get stronger and healthier. She runs FitAnyAge, which she started after a layoff during COVID when gyms closed. Her main focus is virtual personal training, so she reaches women in all states and works across time zones. She also trains some clients in person. She works with retirees, women business owners, clients on GLP-1 medications and clients with limited mobility.
Dai Manuel
Dai Manuel is a Vancouver executive health coach, speaker and fitness business consultant. He is known as Coach Moose. He works one to one with founders and executives, and he advises gym and studio owners. He has nearly thirty years in fitness, and he is a former COO who still runs a gym. He wrote the Whole Life Fitness Manifesto, which teaches the 2% Solution.
Gym Business Coach
Gym Business Coach helps gym and fitness studio owners move from trainer to CEO. The team has coached more than 2,500 owners across North America. Their work centers on systems, strategy, and a business model that can grow without the owner on the floor. They run coaching programs, a mastermind called Iron Circle with quarterly retreats, and live events. They also host a fitness business podcast.
Jourdan Myers
Jourdan Myers is a burnout and career coach who helps artists and creators put their well-being first so they can grow their craft. She is a working musician who has released 3 full length albums and toured with Haley Bonar and Chris Koza. She founded Musician's Gym in 2021 and co-founded Good Arts Collective in Minneapolis. She is a certified personal trainer and health and well-being coach in Minnesota.
Priya Dogra
Priya Dogra is a keto coach, nutritionist and life coach in India. She helps people lose weight, get healthier, and reach personal goals like starting a business or improving relationships. She started keto on 1 January 2015 at 100 kg and has kept a healthy weight for 6 years. She began guiding others that same year. Her clients come from India and other countries. She builds personal meal plans and checks progress every week.
Billy Polson
Billy Polson is the founder of The Business Movement. He coaches gym owners, studio owners and personal trainers on running their fitness businesses. He has 28+ years of experience as a trainer, group exercise coach and studio owner, and he still runs a personal training studio in San Francisco. He takes fewer than 10 private clients at a time. Each client gets a custom curriculum built for their own business.
Derek A Newcomer
Derek A Newcomer is a Certified EOS Implementer in Harrisburg, Pennsylvania. He helps business owners and leadership teams build clear vision, strong systems and accountability. Derek began his career in fitness training as a certified strength and conditioning specialist. He later moved into leadership coaching through the John Maxwell Team. He is a Marine Corps veteran and holds a master's degree in executive leadership. His approach is Christ-centered, and he treats business as a ministry.
Elena Nicole
Elena Nicole is a health and weight loss coach in Atlanta, Georgia. She helps female business owners and professionals build steady habits in mindset, fitness and nutrition. She is an Integrative Nutrition Health Coach and a NASM certified personal trainer. She offers a 7 Day Health Reset for women who want to lose weight in a lasting way. She also shares free meal plans and recipes.
David Rachal III
David Rachal III is a business coach in Louisiana who helps new entrepreneurs start a side hustle beside a 9 to 5 job or launch a first business. He has worked in medical fitness and coaching since 2001. He led HEALTHEFIT to become the first credentialed in-network medical fitness provider able to bill health insurance directly. He also built programs used to train Marines at Quantico.
Michael Clark
Michael Clark is a life coach and fitness coach who helps women strengthen the key relationships in their lives. That includes partners, parents, children and the relationship with themselves. Michael is a former licensed therapist with degrees in Psychology and Counseling. Michael runs Clark Coaching Services in Illinois. The work mixes emotional insight with practical tools, and it covers burnout, confidence, life transitions and communication in relationships.
Rachael Dunn
Rachael Dunn is a weight loss and life coach who helps female entrepreneurs stop yo-yo dieting, binge eating and stress eating. She founded La Bella Vita Nutrition and created the La Bella Vita Method, a 90-day one-on-one program. Before coaching, she sold insurance for nine years. She also coaches employee teams on food, energy and stress habits. Her work centers on nutrition, stress management and daily habits, without extreme restriction or heavy exercise.
Fitness Revolution
Fitness Revolution is a business coaching company for gym and fitness studio owners. It helps owners grow a profitable gym that does not depend on them for every task. The team uses its own system, the Fitness Business Alignment System, which puts 26 core systems into a client's business. Coaching pairs one-on-one sessions with a training program called The Academy. Clients run personal training, semi-private, group, virtual and open gym businesses.
Tammie Bennett
Tammie Bennett is an accountability and burnout coach in Oregon. She helps creatives, athletes, coaches and small business owners reach big goals. She is a creative entrepreneur who owns a stationery business and hosts the Show Up Society podcast. She has coached runners for over 13 years. She has also kept at least one tiny daily habit for more than 10 years, and she teaches that skill to clients.
Bedros Keuilian
Bedros Keuilian is a business coach who works with fitness and service business owners. Bedros founded Fit Body Boot Camp, a fitness franchise that Inc Magazine listed three times. Bedros is also an investor in over a dozen brands and wrote the Wall Street Journal best seller Man Up. Bedros coaches one on one through a 12 month program and a half day session. Bedros also runs mastermind groups and a version of this program for healthcare professionals.
Jonathan Goodman
Jonathan Goodman teaches business skills to personal trainers and online fitness coaches. He started as a personal trainer and coached clients one-on-one for nearly a decade. Since then he has written 12 books and built 32 products. He has sold over 250,000 books, courses and coaching packages. His mentorship covers systems, marketing, sales and client care. He also runs a free software tool for coaches called QuickCoach.
Chris Cooper
Chris Cooper is the founder of Two-Brain Business, a mentorship company for gym owners. Chris wrote books the gym industry uses and built the mentor practice behind them. Chris trains and certifies every mentor on the team. Since 2016, Chris's goal has been to help a million entrepreneurs get paid for the work they already do. The company has helped more than 2,700 gym owners through a 12-month mentorship program.
Angelika Thew
Angelika Thew is a business and accountability coach who helps women in business. She works with female entrepreneurs and owners of small to medium size companies. She holds certifications as a business coach, life coach, wellness coach and personal trainer. Her coaching centers on clear focus, realistic expectations and action plans. She holds clients to their own performance indicators, so they follow through on their goals.
Dave Pamah
Dave Pamah is a life coach and health and fitness coach in London, England. He works with aspiring entrepreneurs who want to build a plan for success in life and use their creative side. He is a retired firefighter and holds diplomas in life coaching, mindfulness and personal training. He writes articles on getting through tough times in business, on why celebrities use life coaches, and on cardio fitness for golf.
Jasmin Waldmann
Jasmin Waldmann is a life, leadership, and health and fitness coach based in Dubai. She coaches and trains middle age leaders, managers, and entrepreneurs. Her work covers wellbeing, leadership, negotiation, and relationships. She trained in NLP in Berlin and studied Gestalt Therapy and Positive Psychology. She also holds a diploma in sports and health, and she has written a case study on couple coaching.
Side by side
| Coach | Focus | Hourly rate range |
|---|---|---|
| Ben Pakulski | Fat loss and Bodybuilding and physique | $75 to $150 an hour |
| Dan Go | Fat loss and Busy professionals | $75 to $150 an hour |
| Lisa Rhyne | Strength and powerlifting and Women's fitness | $110 to $190 an hour |
| Mike Thurston | Bodybuilding and physique and Online coaching | $80 to $140 an hour |
| Ted Ryce | Fat loss and Over 40 and 50 | $90 to $150 an hour |
| Craig Spear | Fat loss and Over 40 and 50 | $70 to $120 an hour |
| Dad Bod Sculptors | Fat loss and Over 40 and 50 | $90 to $150 an hour |
| Eric Bach | Fat loss and Busy professionals | $90 to $150 an hour |
| Wanda Rodriguez | Women's fitness and Over 40 and 50 | $95 to $175 an hour |
| Dai Manuel | Busy professionals and Health and wellness | $150 to $275 an hour |
| Gym Business Coach | Online coaching | $125 to $300 an hour |
| Jourdan Myers | Strength and powerlifting | $140 to $225 an hour |
| Priya Dogra | Fat loss and Nutrition and habits | $75 to $165 an hour |
| Billy Polson | Online coaching | $125 to $300 an hour |
| Derek A Newcomer | Nutrition and habits | $160 to $290 an hour |
Common questions
How much does a fitness coach cost?
Most fitness coaches charge $75 to $150 per hour or session.
What else do these fitness coaches help with?
Common focus areas include online coaching, nutrition and habits, health and wellness and fat loss.
Prices and research
- Are Online Personal Trainers Worth It?
- How Much Does an Online Personal Trainer Cost?
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- Coaching Packages and Prices: Hourly vs Monthly
- Coaching Rates Per Hour by Coach Type
- Coaching vs Therapy: Cost and Key Differences
- Do Certified Coaches Charge More?
- Executive Functioning Coach Cost
- How Many Coaches Are There?
- How Many Coaching Sessions Do I Need?
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Last updated September 2026.