Fitness coaches for founders and business owners
Compare 28 fitness coaches. Besides their main focus, the most common focus areas are health and wellness, nutrition and habits, online coaching and busy professionals. They most often work with founders and business owners, professionals and women. Most charge $75 to $150 per hour or session.
What fitness coaches charge
Fitness coaches to compare
Tick "Compare" on the coaches you like, then request intros to all of them at once.
Ben Pakulski
Ben Pakulski is a fitness coach and former IFBB pro bodybuilder who helps men over 35 build muscle, lose fat, and improve their health. He founded Muscle Intelligence and runs the MI40 programs. His work covers testosterone and hormone optimization and longevity. He also offers programs for high-achieving business owners and leaders, and he hosts a weekly podcast.
Eric Bach
Eric Bach is a fitness and nutrition coach who works online with busy professional men. Eric founded Bach Performance and has coached since 2009, with more than 3,000 clients. Eric's client list includes athletes in the NFL, NBA, and NHL. Eric has written over 300 articles for T-Nation, Men's Health, and CNN. Eric builds training and nutrition plans around each man's blood work and calendar.
Lisa Rhyne
Lisa Rhyne is a fitness and nutrition coach in Huntersville, North Carolina. Lisa trains athletes, busy entrepreneurs, dancers, moms, and people with muscle building or weight loss goals. Lisa is a former professional dancer who trained for two years at Broadway Dance Center in New York City. Lisa blends strength training with Pilates-based core work. Lisa built their method after fixing their own high cholesterol and body fat with lifting and eating more food.
Mike Thurston
Mike Thurston is a fitness and business coach who works one-on-one with entrepreneurs, creators and athletes. Mike has 19 years in the industry. Mike qualified as a personal trainer in 2013, opened a gym in 2014, and built a YouTube channel with 1.9M+ subscribers. Mike also runs the THRST App, THRST Apparel and a podcast. Mike now coaches on physique, brand, business model and systems.
Craig Spear
Craig Spear is an online health coach for men over 40. Craig works with founders, executives and professionals who want to get leaner, stronger and have more energy. Craig's program runs 12 months and includes one-on-one calls, a custom exercise and nutrition plan, and a full health audit. Clients get a DEXA scan at the start and end, so they see changes in body fat, muscle and visceral fat.
Wanda Rodriguez
Wanda Rodriguez is a fitness and nutrition coach who helps women in their 50s, 60s and 70s get stronger and healthier. She runs FitAnyAge, which she started after a layoff during COVID when gyms closed. Her main focus is virtual personal training, so she reaches women in all states and works across time zones. She also trains some clients in person. She works with retirees, women business owners, clients on GLP-1 medications and clients with limited mobility.
Dad Bod Sculptors
Dad Bod Sculptors is a fat loss coaching program for high-performing men over 35. It helps busy, successful men get lean when old training and diet habits stop working. The program has helped 500+ high-achieving men. It is built 3 metabolic barriers that block fat loss. The team also hosts the Dad Bod Sculptors podcast. Clients include business owners, CEOs, and sales executives.
Dan Go
Dan Go is a health and performance coach who helps entrepreneurs get lean and stay lean. She works with business owners who are doing well at work but have let their health slip. She offers one-on-one coaching and a self-paced course called Lean Body 90. She also writes a fitness newsletter with 560,000+ subscribers. Her content covers fat loss, muscle gain and longevity. She is based in Toronto, Canada.
Bedros Keuilian
Bedros Keuilian is a business coach who works with fitness and service business owners. Bedros founded Fit Body Boot Camp, a fitness franchise that Inc Magazine listed three times. Bedros is also an investor in over a dozen brands and wrote the Wall Street Journal best seller Man Up. Bedros coaches one on one through a 12 month program and a half day session. Bedros also runs mastermind groups and a version of their program for healthcare professionals.
Dai Manuel
Dai Manuel is a Vancouver executive health coach, speaker and fitness business consultant. He is known as Coach Moose. He works one to one with founders and executives, and he advises gym and studio owners. He has nearly thirty years in fitness, and he is a former COO who still runs a gym. He wrote the Whole Life Fitness Manifesto, which teaches the 2% Solution.
Gym Business Coach
Gym Business Coach helps gym and fitness studio owners move from trainer to CEO. The team has coached more than 2,500 owners across North America. Their work centers on systems, strategy, and a business model that can grow without the owner on the floor. They run coaching programs, a mastermind called Iron Circle with quarterly retreats, and live events. They also host a fitness business podcast.
Jourdan Myers
Jourdan Myers is a burnout and career coach who helps artists and creators put their well-being first so they can grow their craft. She is a working musician who has released 3 full length albums and toured with Haley Bonar and Chris Koza. She founded Musician's Gym in 2021 and co-founded Good Arts Collective in Minneapolis. She is a certified personal trainer and health and well-being coach in Minnesota.
Billy Polson
Billy Polson is the founder of The Business Movement. He coaches gym owners, studio owners and personal trainers on running their fitness businesses. He has 28+ years of experience as a trainer, group exercise coach and studio owner, and he still runs a personal training studio in San Francisco. He takes fewer than 10 private clients at a time. Each client gets a custom curriculum built for their own business.
Derek A Newcomer
Derek A Newcomer is a Certified EOS Implementer in Harrisburg, Pennsylvania. He helps business owners and leadership teams build clear vision, strong systems and accountability. Derek began his career in fitness training as a certified strength and conditioning specialist. He later moved into leadership coaching through the John Maxwell Team. He is a Marine Corps veteran and holds a master's degree in executive leadership. His approach is Christ-centered, and he treats business as a ministry.
Elena Nicole
Elena Nicole is a health and weight loss coach in Atlanta, Georgia. Elena helps female business owners and professionals build steady habits in mindset, fitness and nutrition. Elena is an Integrative Nutrition Health Coach and a NASM certified personal trainer. Elena offers a 7 Day Health Reset for women who want to lose weight in a lasting way. Elena also shares free meal plans and recipes.
David Rachal III
David Rachal III is a business coach in Louisiana who helps new entrepreneurs start a side hustle next to a 9 to 5 job or launch a first business. He has worked in medical fitness and coaching since 2001. He led HEALTHEFIT to become the first credentialed in-network medical fitness provider that can bill health insurance directly. He also built programs used to train Marines at Quantico.
Michael Clark
Michael Clark is a life coach and fitness coach who helps women strengthen the key relationships in their lives. That includes partners, parents, children and the relationship with themselves. Michael is a former licensed therapist with degrees in Psychology and Counseling. Michael runs Clark Coaching Services in Illinois. The work mixes emotional insight with practical tools, and it covers burnout, confidence, life transitions and communication in relationships.
Sarah Arnold-Hall
Sarah Arnold-Hall is a high performance coach who helps entrepreneurs, creatives and athletes reach the goals they set. Sarah studied psychology and philosophy, then began coaching after graduating. Sarah earned their High Performance Coach certification in 2018 and has coached an Olympic athlete. Sarah has run their own business full time since 2020 and builds a YouTube channel and a podcast where Sarah coaches their guests on air.
Angelika Thew
Angelika Thew is a business and accountability coach who helps women in business. She works with female entrepreneurs and owners of small to medium size companies. She holds certifications as a business coach, life coach, wellness coach and personal trainer. Her coaching centers on clear focus, realistic expectations and action plans. She holds clients to their own performance indicators, so they follow through on their goals.
Chris Cooper
Chris Cooper leads Two-Brain Business, a mentorship service for gym owners. The team helps owners build profitable fitness businesses and get more free time. Two-Brain has worked with more than 2,700 gym owners since 2016. Its main offer is a 12-month mentorship program that moves in three stages. It starts with fast cash, then fixes weak areas like sales and retention, then helps the owner step into a CEO role.
Dave Pamah
Dave Pamah is a life coach and health and fitness coach in London, England. Dave works with aspiring entrepreneurs who want to build a plan for success in life and use their creative side. Dave is a retired firefighter and holds diplomas in life coaching, mindfulness and personal training. Dave writes articles on getting through tough times in business, on why celebrities use life coaches, and on cardio fitness for golf.
Hanaa Akhannouch
Hanaa Akhannouch is a health and fitness coach and performance coach based in Dubai. Hanaa helps entrepreneurs who feel tired and worn down get their energy and focus back. Hanaa runs a program called Energizer for this. Hanaa holds an engineering degree from Polytechnic of Montréal and is a certified breathwork therapist. Hanaa also studied at the School of Applied Functional Medicine and is AFMC board certified.
Jasmin Waldmann
Jasmin Waldmann is a life, leadership, and health and fitness coach based in Dubai. Jasmin coaches and trains middle age leaders, managers, and entrepreneurs. Jasmin's work covers wellbeing, leadership, negotiation, and relationships. Jasmin trained in NLP in Berlin and studied Gestalt Therapy and Positive Psychology. Jasmin also holds a diploma in sports and health, and Jasmin has written a case study on couple coaching.
Tammie Bennett
Tammie Bennett is an accountability and burnout coach in Oregon. Tammie helps creatives, athletes, coaches and small business owners reach big goals. Tammie is a creative entrepreneur who owns a stationery business and hosts the Show Up Society podcast. Tammie has coached runners for over 13 years. Tammie has also kept at least one tiny daily habit for more than 10 years, and Tammie teaches that skill to clients.
Tony Robbins
Tony Robbins is a business and life coach who works with small business owners and founders. Tony has coached for 50 years and has worked with athletes and company leaders, including Serena Williams, Klay Thompson and Salesforce founder Marc Benioff. One-on-one Results Coaching is delivered by coaches trained by Robbins. A higher level program called Platinum Partnership is also offered. Tony's work is tied to San Diego and Palm Beach.
Kimberly Perrine
Kimberly Perrine is a health coach in Minnesota who helps clients with CBD and cannabis use, sleep, and emotional eating. Kimberly holds several cannabis certifications, including advocate, coach and lobbyist. Kimberly also has IIN training in gut health and emotional eating. Kimberly draws on their own experience with cannabis. Kimberly's focus is finding the smallest amount that works for each person. Kimberly lists entrepreneurs, moms and fitness clients among those Kimberly works with.
Shorombo Mooij
Shorombo Mooij is a life, business, and health and fitness coach in Amsterdam. Shorombo helps millennial entrepreneurs and professionals build work-life balance. The focus is on mindset, habits, and routines that support long-term success at work and at home. Shorombo trained with the Co-Active Training Institute and writes articles on how a high performance lifestyle balances success, health, and well-being.
Fitness Revolution (FR)
Fitness Revolution (FR) is a business coaching and mentorship company for gym and fitness studio owners. It helps owners build gyms that make money without depending on them for every task. The team teaches a system called Fitness Business Alignment. It covers marketing, sales, delegation and building a team. Coaching focus changes by revenue. Gyms under 150k work on their offer and marketing. Gyms at 150k or more work on the owner's decision making.
Side by side
| Coach | Focus | Hourly rate range |
|---|---|---|
| Ben Pakulski | Fat loss and Bodybuilding and physique | $75 to $150 an hour |
| Eric Bach | Fat loss and Busy professionals | $90 to $150 an hour |
| Lisa Rhyne | Strength and powerlifting and Women's fitness | $110 to $190 an hour |
| Mike Thurston | Bodybuilding and physique and Online coaching | $80 to $140 an hour |
| Craig Spear | Fat loss and Over 40 and 50 | $70 to $120 an hour |
| Wanda Rodriguez | Women's fitness and Over 40 and 50 | $95 to $175 an hour |
| Dad Bod Sculptors | Fat loss and Busy professionals | $70 to $120 an hour |
| Dan Go | Fat loss and Busy professionals | $75 to $150 an hour |
| Bedros Keuilian | Business coach and mastermind leader for fitness and service business owners | $125 to $300 an hour |
| Dai Manuel | Busy professionals and Health and wellness | $150 to $275 an hour |
| Gym Business Coach | Online coaching | $125 to $300 an hour |
| Jourdan Myers | Strength and powerlifting | $140 to $225 an hour |
| Billy Polson | Online coaching | $125 to $300 an hour |
| Derek A Newcomer | Nutrition and habits | $160 to $290 an hour |
| Elena Nicole | Women's fitness and Nutrition and habits | $75 to $165 an hour |
Common questions
How much does a fitness coach cost?
Most fitness coaches charge $75 to $150 per hour or session.
What else do these fitness coaches help with?
Common focus areas include health and wellness, nutrition and habits, online coaching and busy professionals.
Prices and research
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Last updated September 2026.