Mike Thurston
Fitness and business coach for entrepreneurs, creators and athletes
| Hourly rate range | $80 to $140 an hour |
|---|---|
| Focus areas | Bodybuilding and physiqueOnline coachingHealth and wellnessCoaches and consultantsStartups and founders |
| Works with | Founders and business owners, Creatives and Athletes |
| Also coaches | Business coach |
| Sessions | Online |
| Credentials | Qualified personal trainer; Economics and Business Management degree |
| Practice | Mike Thurston Digital |
Mike Thurston is a fitness and business coach who works one-on-one with entrepreneurs, creators and athletes. He has 19 years in the industry. He qualified as a personal trainer in 2013, opened a gym in 2014, and built a YouTube channel with 1.9M+ subscribers. He also runs the THRST App, THRST Apparel and a podcast. He now coaches on physique, brand, business model and systems.
What Mike helps with
Mike works on body transformation and on building a brand and business. His one-on-one programs cover both.
- Physique transformation
- Building a personal brand
- Shaping a business model
- Setting up business systems
- Improving performance
- Growing a digital business
Who Mike works with
Mike takes on a small number of clients each quarter. They are entrepreneurs, creators and athletes who want to build a real brand and business, not just a following or a physique.
How Mike works
Mike's one-on-one work is a multi-session, high-touch engagement. The physique transformation program runs 3 months. It starts with a 1 hour onboarding call. Then there are 12 weekly calls of 30 minutes each. The work goes deep on brand, business model, systems and performance until the foundations are in place.
Background and qualifications
Mike graduated in Economics and Business Management and first worked as a manager at Hollister. In 2013 he moved into fitness and qualified as a personal trainer. He opened Aurora Athletic gym in 2014. In 2016 he posted his first YouTube video, left the gym and moved to London. He later moved to Dubai and launched THRST Apparel, then the THRST App in 2021. Since 2022 he has hosted a podcast and launched Hack You Media with Bioniq.
Mike Thurston pricing
Programs and services
- Physique Transformation, 3 months of one-on-one coaching
- One-on-one business mentorship
- THRST App for training and nutrition
- Weekly 30 minute coaching calls
Mike Thurston reviews
The CoachVouch take
Mike built a fitness brand with 1.9M+ YouTube subscribers and 100K+ app members, and he teaches the same playbook.
Best for entrepreneurs, creators and athletes who want to build both a body and a brand.
Common questions
How much does Mike Thurston charge?
Coaching with Mike runs $80 to $140 an hour. Message Mike from this page for an exact quote.
What does Mike Thurston help with?
Mike Thurston helps with physique transformation, building a personal brand, shaping a business model and setting up business systems.
Does Mike Thurston coach online?
Sessions are online.
Is Mike Thurston certified?
Mike Thurston lists: Qualified personal trainer; Economics and Business Management degree.
How many clients does Mike take on?
Mike works with a small number of people each quarter. Availability is limited.
What does the physique transformation program include?
It runs 3 months with a 1 hour onboarding call and 12 weekly calls of 30 minutes.
How do I contact Mike Thurston?
Send Mike a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.