Jonathan Goodman
Business mentor for online personal trainers and fitness coaches
| Hourly rate range | $110 to $200 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners and Professionals |
| Also coaches | Fitness coach and Financial coach |
| Based in | Canada |
| Sessions | Online |
| Practice | Online Trainer Academy (PTDC) |
Jonathan Goodman teaches business skills to personal trainers and online fitness coaches. He started as a personal trainer and coached clients one-on-one for nearly a decade. Since then he has written 12 books and built 32 products. He has sold over 250,000 books, courses and coaching packages. His mentorship covers systems, marketing, sales and client care. He also runs a free software tool for coaches called QuickCoach.
What Jonathan helps with
Jonathan helps trainers build a business around their coaching. He covers how to get clients and how to care for them well.
- Getting clients and referrals as a personal trainer
- Starting to train clients online
- Charging more and delivering a premium service
- Setting up systems for growth
- Finding gaps in client care
- Growing a gym or large online coaching company
- Building habits that hold up when life gets busy
Who Jonathan works with
Jonathan works with people newer to online training who want to get clients and take good care of them. He also works with experienced online trainers who want to charge more and reach more people. Gyms and large online coaching companies can book high-end strategy sessions.
How Jonathan works
Everything Jonathan teaches rests on four pillars: Systems, marketing, sales and client care. His mentorship comes in several forms. One option is fully self-paced with group support and an optional personal phone coaching add-on. Another option mixes personal coaching with group workshops. A separate hourly strategy service is for gyms and large online coaching companies.
Background and qualifications
Jonathan grew up in Toronto, Canada, and found the gym at the YMCA at age 15. He spent nearly a decade coaching clients one-on-one as a personal trainer. Then he began writing books and building businesses for trainers. Over 15 years he has sold more than 250,000 books, courses and coaching packages. He has written 12 books, including Unhinged Habits and Ignite the Fire. He has also built 32 products and a free newsletter with over 74,000 readers.
Jonathan Goodman pricing
Programs and services
- Online Trainer Academy course
- Online Trainer Mentorship
- Self-paced program with group support
- Optional personal phone coaching
- Group workshops
- Hourly strategy sessions for gyms and online coaching companies
Jonathan Goodman reviews
The CoachVouch take
He is a former personal trainer who has sold over 250,000 books, courses and coaching packages to trainers and entrepreneurs.
Best for personal trainers and online coaches who want to get more clients and grow their fitness business.
Common questions
How much does Jonathan Goodman charge?
Coaching with Jonathan runs $110 to $200 an hour. Message Jonathan from this page for an exact quote.
What does Jonathan Goodman help with?
Jonathan Goodman helps with getting clients and referrals as a personal trainer, starting to train clients online, charging more and delivering a premium service and setting up systems for growth.
Does Jonathan Goodman coach online?
Jonathan is based in Canada. Sessions are online.
Does Jonathan Goodman mentor gyms as well as solo trainers?
Yes. He offers high-end strategy sessions for gyms and large online coaching companies. These sessions focus on finding gaps in client care and growing the team.
Is Jonathan Goodman's mentorship for new online trainers?
Yes. One program is for people newer to online training. It teaches how to get clients and take great care of them.
How do I contact Jonathan Goodman?
Send Jonathan a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.