Fitness coaches in California
Compare 30 fitness coaches. Besides their main focus, the most common focus areas are strength and powerlifting, mobility and injury, nutrition and habits and online coaching. They most often work with women, athletes and professionals. Most charge $75 to $150 per hour or session.
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Fitness coaches to compare
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Brian Tabor
Brian Tabor is a personal trainer and the owner of Strong Made Simple in San Diego. He trains people in person and online to build strength, fitness, and confidence. He holds a master's degree in exercise physiology and interned with the US Navy SEALs' Tactical Athlete Program. He won the 2010 North American Strongman National Championship under 175 pounds and was California's Strongest Man under 200 pounds in 2013. The practice has served clients since 2010.
Erica Friedman
Erica Friedman is a pre and postnatal fitness coach who helps women at every stage of motherhood build strength and confidence. She focuses on whole body strength training for the core and pelvic floor. She works one-on-one by video and trains clients in person around San Diego. She also bridges the gap between rehab and athletic performance. Her own two postpartum recoveries shaped how she coaches.
Hany Rambod
Hany Rambod is a bodybuilding and physique coach who trains IFBB pros and elite physique athletes. He has built championship physiques for over 20 years. His FST-7 system has helped his clients win 25 Olympia titles, in classes including Mr. Olympia, Ms. Figure Olympia, 202, 212, Classic Physique and Physique. He is also the CEO of Evogen Nutrition and hosts a podcast called The Truth. He is nicknamed The Pro Creator.
Holly Roser
Holly Roser is a personal trainer and the founder of Holly Roser Fitness. She trains women in San Mateo, San Francisco and the wider Bay Area. Her team focuses on women's wellness, weight loss and injury recovery. She has 17+ years of experience and has been featured in the New York Times. Clients can train in her private San Mateo studio, at home in the Bay Area or New York City, or online.
Martise Moore
Martise Moore is a running and speed coach in the West Los Angeles area. Martise helps athletes, road racers, and military and law-enforcement candidates run faster for sports, races, and physical fitness tests. Martise won four Maryland state hurdle titles and ran track at USC as a scholar-athlete. Before coaching, Martise advised families and fiduciaries on investments. Martise runs GreenRunner and is writing a book on sports confidence.
Chris Keith
Chris Keith is a private personal trainer in San Diego. She coaches adults on weight loss, strength, fitness and nutrition. She has trained clients one-on-one for over 30 years and started in 1995. San Diego Magazine voted her Best Personal Trainer. She runs programs for adults in their 40s, 50s and 60s, beginners, and people returning to strength training after physical therapy. Some clients have trained with her for more than 10 years.
Jeanette Logan
Jeanette Logan runs Youthful Hearts, a fitness class and coaching practice for adults over 50. She has more than 35 years in fitness. Her classes cover strength, stretch, balance, low impact aerobics, line dancing and chair exercise. Members range in age from 50 to 99. She teaches in person at the Margaret Todd Senior Center in Novato, California, and live on Zoom. She also offers one-on-one coaching.
Lori Michiel
Lori Michiel is a NASM certified personal trainer who coaches active adults and seniors in their homes. She runs Lori Michiel Fitness with a team of certified trainers across Los Angeles, Ventura, Santa Barbara and Orange Counties. Lori uses functional assessments to measure fitness in clients with and without cognitive impairment. She then builds corrective exercises to lower injury risk and improve strength, mobility and independence. Her team also works with clients after rehab and with Parkinson's disease.
OC Fitness Coach
OC Fitness Coach is a personal training and nutrition coaching practice in Orange County, California. The team helps adults lose fat, build strength, and improve their health. Dan Tatro founded the studio and leads it. The practice has more than 17 years of experience. Sessions take place in a private studio without crowds. Programs cover weight loss, senior fitness, injury recovery, cancer support, self-defense, and youth fitness.
Pedro Sun
Pedro Sun is a personal trainer and nutrition coach in San Diego. He owns Feel Good Fitness and helps adults get stronger and lose fat, including people with chronic pain or injuries. He has more than 10 years of experience. He also trains clients at Catalyst Performance at the Barnes Tennis Center. He brings workouts to clients at home, at a nearby park or at a condo gym anywhere in the San Diego city limits.
Ronnie Loaiza
Ronnie Loaiza is a health and fitness, life and performance coach in Los Angeles. Ronnie helps people who keep starting and stopping their plans for fitness, eating and productivity. The focus is habit building, accountability and steady momentum. Ronnie is a NASM certified personal trainer with training in behavior change, mental toughness, nutrition and pre and post natal fitness. Ronnie teaches that small routines last longer than big starts and short bursts of motivation.
Iron + Mettle Fitness
Iron + Mettle Fitness is a women's strength training studio in San Francisco. The coaches offer one-on-one personal training and semi-private group classes for women. The studio opened in 2019 and sits in Noe Valley. It has helped thousands of women get stronger. Programs use progressive strength and conditioning work based on research. The studio does not use fad diets or extreme exercise. It is also known as the city's only pink strength training studio.
Cori Lefkowith
Cori Lefkowith runs Redefining Strength, an online coaching business that helps women 40+ build strength, improve metabolism and gain confidence. The team has worked with over 10,000 women using the STRONG System. Coaches focus on losing fat while keeping and building muscle. Redefining Strength has more than a decade of experience, a #1 best-selling book and over 100 million YouTube views. Clients get one coach backed by dietitians and physical therapists.
Rachel Cosgrove
Rachel Cosgrove is a fitness coach and co-owner of Results Fitness in Santa Clarita, California. She focuses on women's fitness. The gym offers personal training, small group training and nutrition coaching. Results Fitness has served clients since 2000 and has helped over 5000 Santa Clarita residents reach their goals. The gym has worked as a consulting partner with Nike, Gatorade and Livestrong, and has won awards from Women's Health and Men's Health magazines.
Fit After 50 SoCal
Fit After 50 SoCal is a strength and conditioning gym in Long Beach, California. It offers group classes and personal training for adults over 50. Its team works with women over 50 on balance, pain, strength and confidence. Classes are set up in small groups so members can meet others. Workouts mix a strength portion, such as deadlifts, squats or Olympic lifts, with a short daily workout. The gym is on Viking Way, near Bellflower and Carson.
Gavin Maxwell
Gavin Maxwell is a calisthenics coach in Los Angeles who also trains clients online. He helps beginners and stuck lifters build skills like handstands, planche and front lever. Gavin is a professional calisthenics athlete with more than 10 years of experience. He won the WCO Battle of the Bars tournament and reached the American Ninja Warrior city finals. He pairs custom workout plans with nutrition coaching and weekly video calls.
Greg Everett
Greg Everett is an Olympic weightlifting coach and author who runs Catalyst Athletics in California. He coaches lifters through online programming and video technique feedback. He started Catalyst Athletics in 2006. His programs have been used by over 110,824 athletes. His team lifters include world championships competitors, Pan Am and European championships medalists, national champions and national record holders. He also offers seminars, courses and coach certification.
Jonathan Jordan
Jonathan Jordan, known as JJ, is a personal trainer and nutrition coach in the San Francisco Bay Area. He helps busy professionals lose fat, build lean muscle, and form lasting habits. He trains clients in the gym and by video. Before fitness, he was a partner at a top consulting firm. He also works as a trainer at Equinox in the Financial District and offers corporate wellness consulting to Bay Area businesses.
Julia Seward
Julia Seward is a personal trainer in San Francisco who coaches strength and performance training online and in person. She has trained clients for 10 years. She owns Strong Friends Gym, a strength gym near Hayes Valley, and still coaches personal training and small group sessions there every day. She holds nutrition and corrective exercise certifications. Each program is built around the client's goals, interests, lifestyle and needs.
Sean Carr
Sean Carr is a performance coach who works with HYROX competitors and hybrid athletes. He runs DeNovo Longevity and holds HYROX Level 2, sports nutrition and peptide specialist certifications. His programs use measured data, not estimates, such as metabolic field testing and cellular energy labs. He coaches remotely in all 50 states and in person in the San Francisco Bay Area.
Jim Schmitz
Jim Schmitz is an Olympic weightlifting coach in South San Francisco, California. He teaches lifters of all levels, from beginners to serious competitors. He coached the US Olympic weightlifting team three times, in 1980, 1988 and 1992. He has more than 50 years of competition and coaching experience. Lifters train at his gym with Eleiko bars and weights. He teaches the snatch, the clean and jerk, and general strength lifts.
Coach Junior
Coach Junior is a San Francisco fitness team that offers in-home personal training, running coaching, and corporate wellness programs. Trainers come to the client's home or train outdoors. One-on-one sessions focus on strength, fat loss, and steady habits. The team also leads corporate running groups, yoga, and silent headphone meditation for workplaces. The team says its work bridges rehabilitation and peak performance.
Michael Paul Argosino
Michael Paul Argosino is an executive and lifestyle coach in Los Angeles who works with women leaders and achievers. His career began in hedge funds and high tech, then moved into global security and risk management. He now advises high net worth individuals and family offices. He is also a futurist, speaker and author. His coaching blends strategy with wellness, fitness and mind-body work.
Billy Polson
Billy Polson is the founder of The Business Movement. He coaches gym owners, studio owners and personal trainers on running their fitness businesses. He has 28+ years of experience as a trainer, group exercise coach and studio owner, and he still runs a personal training studio in San Francisco. He takes fewer than 10 private clients at a time. Each client gets a custom curriculum built for their own business.
Kimberly Zimmerman
Kimberly Zimmerman is an accountability and anxiety coach who helps women, busy moms, teens and athletes build more joy and health into daily life. She has worked with hundreds of clients. She also runs The Juicy Life in the Santa Ynez Valley, a wellness company that offers retreats, yoga, guided hikes and cold-pressed juices. Her coaching mixes mindset, movement, mindfulness and lifestyle changes.
Bedros Keuilian
Bedros Keuilian is a business coach who works with fitness and service business owners. Bedros founded Fit Body Boot Camp, a fitness franchise that Inc Magazine listed three times. Bedros is also an investor in over a dozen brands and wrote the Wall Street Journal best seller Man Up. Bedros coaches one on one through a 12 month program and a half day session. Bedros also runs mastermind groups and a version of this program for healthcare professionals.
Diana Pipaloff
Diana Pipaloff is a health and fitness coach in Huntington Beach, California. She also works as a life coach and relationship coach. Her clients are busy professionals who want better health and balance. She founded a yoga and wellness center. She is a clinical Ayurveda specialist, a certified health coach, and a yoga and meditation teacher. She builds a plan around each client's goals and focuses on habits that last.
Jen Walsh
Jen Walsh is a nutrition, fitness and mindset coach who helps clients build a healthy lifestyle they can keep. She is a Precision Nutrition Level 1 Nutrition Coach. Before coaching, she went to culinary school and opened a Personal Chef business for busy clients. She also worked as a Personal Trainer and Facility Manager. Her focus areas include menopause, perimenopause, moms and clients over 50. She works out of San Diego.
Mimm Patterson
Mimm Patterson is a life coach in Palo Alto, California. Mimm also offers health and fitness coaching and retirement coaching. Clients include artists and writers who feel stuck, and people whose lives were disrupted by trauma. Mimm is a certified yoga therapist with a master's degree in Transpersonal Psychology. Mimm has written about coaching trauma survivors, the Japanese practice of Naikan, and using Acceptance and Commitment Therapy to sort goals from values.
Allison Krawiec-Thayer
Allison Krawiec-Thayer is a life, performance, and health and fitness coach in San Francisco, California. She works with people who feel stuck in a flat, unexciting stretch of life and want more from it. She is a Certified Professional Coach trained through iPEC. She is also an Energy Leadership Index Master Practitioner and a facilitator for The Body Project, a program from NEDA. She offers a free consultation.
Side by side
| Coach | Focus | Hourly rate range |
|---|---|---|
| Brian Tabor | Strength and powerlifting and Mobility and injury | $80 to $175 an hour |
| Erica Friedman | Women's fitness and Postpartum | $110 to $190 an hour |
| Hany Rambod | Bodybuilding and physique and Online coaching | $50 to $130 an hour |
| Holly Roser | Women's fitness and Postpartum | $113 to $185 per session |
| Martise Moore | Running and endurance and Mobility and injury | $75 to $190 an hour |
| Chris Keith | Fat loss and Over 40 and 50 | $55 to $350 per session |
| Jeanette Logan | Over 40 and 50 and Health and wellness | $125 to $240 an hour |
| Lori Michiel | Over 40 and 50 and Mobility and injury | $110 to $175 an hour |
| OC Fitness Coach | Fat loss and Strength and powerlifting | $90 to $150 an hour |
| Pedro Sun | Fat loss and Mobility and injury | $90 to $150 an hour |
| Ronnie Loaiza | Nutrition and habits and Beginners | $85 to $160 per hour |
| Iron + Mettle Fitness | Strength and powerlifting and Women's fitness | $90 to $1,500 per session |
| Cori Lefkowith | Fat loss and Strength and powerlifting | $110 to $190 an hour |
| Rachel Cosgrove | Women's fitness and Fat loss | $100 to $160 an hour |
| Fit After 50 SoCal | Over 40 and 50 and Strength and powerlifting | $125 to $240 an hour |
Common questions
How much does a fitness coach cost?
Most fitness coaches charge $75 to $150 per hour or session.
Can I work with a fitness coach online?
Yes. Of the fitness coaches on this page who say how they work, 57% offer online sessions.
What else do these fitness coaches help with?
Common focus areas include strength and powerlifting, mobility and injury, nutrition and habits and online coaching.
Other states
Last updated September 2026.