Fitness coaches in California
Compare 29 fitness coaches. Besides their main focus, the most common focus areas are online coaching, strength and powerlifting, nutrition and habits and mobility and injury. They most often work with women, athletes and people over 40. Most charge $75 to $150 per hour or session.
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Fitness coaches to compare
Tick "Compare" on the coaches you like, then request intros to all of them at once.
Gavin Maxwell
Gavin Maxwell is a calisthenics coach in Los Angeles who also trains clients online. He helps beginners and stuck lifters build skills like handstands, planche and front lever. Gavin is a professional calisthenics athlete with more than 10 years of experience. He won the WCO Battle of the Bars tournament and reached the American Ninja Warrior city finals. He pairs custom workout plans with nutrition coaching and weekly video calls.
Greg Everett
Greg Everett is an Olympic weightlifting coach and author who runs Catalyst Athletics in California. Greg coaches lifters through online programming and video technique feedback. Greg started Catalyst Athletics in 2006. Greg's programs have been used by over 110,824 athletes. Greg's team lifters include world championships competitors, Pan Am and European championships medalists, national champions and national record holders. Greg also offers seminars, courses and coach certification.
Hany Rambod
Hany Rambod is a bodybuilding and physique coach who trains IFBB pros and elite physique athletes. He has built championship physiques for over 20 years. His FST-7 system has helped his clients win 25 Olympia titles, in classes including Mr. Olympia, Ms. Figure Olympia, 202, 212, Classic Physique and Physique. He is also the CEO of Evogen Nutrition and hosts a podcast called The Truth. He is nicknamed The Pro Creator.
Holly Roser
Holly Roser is a personal trainer and the founder of Holly Roser Fitness. Holly trains women in San Mateo, San Francisco and the wider Bay Area. Holly's team focuses on women's wellness, weight loss and injury recovery. Holly has 17+ years of experience and has been featured in the New York Times. Clients can train in Holly's private San Mateo studio, at home in the Bay Area or New York City, or online.
Chris Keith
Chris Keith is a private personal trainer in San Diego. She coaches adults on weight loss, strength, fitness and nutrition. She has trained clients one-on-one for over 30 years and started in 1995. San Diego Magazine voted her Best Personal Trainer. She runs programs for adults in their 40s, 50s and 60s, beginners, and people returning to strength training after physical therapy. Some clients have trained with her for more than 10 years.
Jeanette Logan
Jeanette Logan runs Youthful Hearts, a fitness class and coaching practice for adults over 50. Jeanette has more than 35 years in fitness. Jeanette's classes cover strength, stretch, balance, low impact aerobics, line dancing and chair exercise. Members range in age from 50 to 99. Jeanette teaches in person at the Margaret Todd Senior Center in Novato, California, and live on Zoom. Jeanette also offers one-on-one coaching.
Lori Michiel
Lori Michiel is a NASM certified personal trainer who coaches active adults and seniors in their homes. She runs Lori Michiel Fitness with a team of certified trainers across Los Angeles, Ventura, Santa Barbara and Orange Counties. Lori uses functional assessments to measure fitness in clients with and without cognitive impairment. She then builds corrective exercises to lower injury risk and improve strength, mobility and independence. Her team also works with clients after rehab and with Parkinson's disease.
OC Fitness Coach
OC Fitness Coach is a personal training and nutrition coaching practice in Orange County, California. The team helps adults lose fat, build strength, and improve their health. Dan Tatro founded the studio and leads it. The practice has more than 17 years of experience. Sessions take place in a private studio without crowds. Programs cover weight loss, senior fitness, injury recovery, cancer support, self-defense, and youth fitness.
Pedro Sun
Pedro Sun is a personal trainer and nutrition coach in San Diego. He owns Feel Good Fitness and helps adults get stronger and lose fat, including people with chronic pain or injuries. He has more than 10 years of experience. He also trains clients at Catalyst Performance at the Barnes Tennis Center. He brings workouts to clients at home, at a nearby park or at a condo gym anywhere in the San Diego city limits.
Ronnie Loaiza
Ronnie Loaiza is a health and fitness, life and performance coach in Los Angeles. Ronnie helps people who keep starting and stopping their plans for fitness, eating and productivity. The focus is habit building, accountability and steady momentum. Ronnie is a NASM certified personal trainer with training in behavior change, mental toughness, nutrition and pre and post natal fitness. Ronnie teaches that small routines last longer than big starts and short bursts of motivation.
Sean Carr
Sean Carr is a performance coach who works with HYROX competitors and hybrid athletes. Sean runs DeNovo Longevity and holds HYROX Level 2, sports nutrition and peptide specialist certifications. Sean's programs use measured data, not estimates, such as metabolic field testing and cellular energy labs. Sean coaches remotely in all 50 states and in person in the San Francisco Bay Area.
Iron + Mettle Fitness
Iron + Mettle Fitness is a women's strength training studio in San Francisco. The coaches offer one-on-one personal training and semi-private group classes for women. The studio opened in 2019 and sits in Noe Valley. It has helped thousands of women get stronger. Programs use progressive strength and conditioning work based on research. The studio does not use fad diets or extreme exercise. It is also known as the city's only pink strength training studio.
Jim Schmitz
Jim Schmitz is an Olympic weightlifting coach in South San Francisco, California. He teaches lifters of all levels, from beginners to serious competitors. He coached the US Olympic weightlifting team three times, in 1980, 1988 and 1992. He has more than 50 years of competition and coaching experience. Lifters train at his gym with Eleiko bars and weights. He teaches the snatch, the clean and jerk, and general strength lifts.
Cori Lefkowith
Cori Lefkowith runs Redefining Strength, an online fitness and nutrition coaching business for women 40 and older. The team has helped over 10,000 women lose fat, build muscle, and improve metabolic health. Clients follow the STRONG System, which is built for women with busy lives.
Jonathan Jordan
Jonathan Jordan is a personal trainer and nutrition coach in the San Francisco Bay Area. Jonathan works with adults on fat loss, eating habits, and fitness, both online and in person. Jonathan has helped clients through fitness since 2013. Jonathan is also a massage therapist and runs a fitness blog with mobility videos and plant-based meal prep ideas. Jonathan offers corporate wellness consulting and a free guide to getting lean.
Sal Di Stefano
Sal Di Stefano is a fitness coach and co-founder of Mind Pump Media in California. Sal helps men and women build muscle, lose fat and improve health. Sal co-hosts the Mind Pump podcast with Adam Schafer and Justin Andrews, where the trio breaks down fitness myths. Sal has worked as a trainer, coach and gym manager. Mind Pump also sells the MAPS line of online training programs and offers one-on-one online coaching.
Chad Wesley Smith
Chad Wesley Smith is a strength coach who works through Juggernaut Training Systems. The company coaches powerlifting, weightlifting, BJJ, SuperTotal and sports performance. It has a team of coaches, and Chad is listed on the team. Juggernaut offers one on one coaching, club coaching, consultations and AI programming apps. It also publishes The Powerlifting Program Design Manual and articles on squat, bench and deadlift technique.
Julia Seward
Julia Seward is a personal trainer in San Francisco who coaches strength and performance. She works with clients online and in the gym. She owns Strong Friends Gym, a strength training gym near Hayes Valley, and still coaches personal training and small group sessions every day. She builds custom workouts and explains the reason behind each move she programs. Her training focuses on health and performance, and she treats looking strong as part of reaching your goals.
Strong Made Simple
Strong Made Simple is a personal training practice in San Diego, California. It coaches clients in person in San Diego and online for people who live elsewhere. The team gives step by step exercise plans along with coaching. Many clients are San Diego State University students, and one is a professor. Online clients get monthly training plans built around their needs and schedule. A free consultation is the first step.
Suzanna Frazier
Suzanna Frazier, known as Coach Su, is a fitness and performance coach in Sacramento, California. Suzanna coaches women who want to build strength and confidence. Suzanna owns Vault Fitness and works with HYROX and hybrid athletes. Suzanna holds a certification as a HYROX Academy performance coach, which is a specific credential for the HYROX race format.
Fit After 50 SoCal
Fit After 50 SoCal is a strength and conditioning gym in Long Beach, California. It offers group classes and personal training for adults over 50. Clients build strength, improve balance, and reduce pain. Classes are small groups, and anyone can start at any fitness level, from lifelong exercisers to people who have never worked out. New members can begin with a one week trial.
Rachel Cosgrove
Rachel Cosgrove is a fitness coach who focuses on women's fitness. Rachel co-owns Results Fitness with Alwyn Cosgrove in Santa Clarita, California. The gym has served the Newhall community for over 25 years. Clients can train one on one, join small group classes, or work with custom and online options. The gym also runs athlete camps, an OCR team, and ROTC training.
Bedros Keuilian
Bedros Keuilian is a business coach who works with fitness and service business owners. Bedros founded Fit Body Boot Camp, a fitness franchise that Inc Magazine listed three times. Bedros is also an investor in over a dozen brands and wrote the Wall Street Journal best seller Man Up. Bedros coaches one on one through a 12 month program and a half day session. Bedros also runs mastermind groups and a version of their program for healthcare professionals.
Michael Paul Argosino
Michael Paul Argosino is an executive and lifestyle coach in Los Angeles who works with women leaders and achievers. Michael's career began in hedge funds and high tech, then moved into global security and risk management. Michael now advises high net worth individuals and family offices. Michael is also a futurist, speaker and author. Michael's coaching blends strategy with wellness, fitness and mind-body work.
Billy Polson
Billy Polson is the founder of The Business Movement. He coaches gym owners, studio owners and personal trainers on running their fitness businesses. He has 28+ years of experience as a trainer, group exercise coach and studio owner, and he still runs a personal training studio in San Francisco. He takes fewer than 10 private clients at a time. Each client gets a custom curriculum built for their own business.
Diana Pipaloff
Diana Pipaloff is a health and fitness coach in Huntington Beach, California. Diana also works as a life coach and relationship coach. Diana's clients are busy professionals who want better health and balance. Diana founded a yoga and wellness center. Diana is a clinical Ayurveda specialist, a certified health coach, and a yoga and meditation teacher. Diana builds a plan around each client's goals and focuses on habits that last.
Mimm Patterson
Mimm Patterson is a life coach in Palo Alto, California. Mimm also offers health and fitness coaching and retirement coaching. Clients include artists and writers who feel stuck, and people whose lives were disrupted by trauma. Mimm is a certified yoga therapist with a master's degree in Transpersonal Psychology. Mimm has written about coaching trauma survivors, the Japanese practice of Naikan, and using Acceptance and Commitment Therapy to sort goals from values.
Anke Schumann
Anke Schumann is a health and fitness coach and life coach in San Jose, California. Anke helps people who feel tired, struggle with their weight, and have little time for self-care. Anke runs a program called Sustainable Health, built to create a healthy lifestyle with more energy. Anke also writes about mindful eating and how it changes a person's relationship with food.
Allison Krawiec-Thayer
Allison Krawiec-Thayer is a life, performance, and health and fitness coach in San Francisco, California. Allison works with people who feel stuck in a flat, unexciting stretch of life and want more from it. Allison is a Certified Professional Coach trained through iPEC. Allison is also an Energy Leadership Index Master Practitioner and a facilitator for The Body Project, a program from NEDA. Allison offers a free consultation.
Side by side
| Coach | Focus | Hourly rate range |
|---|---|---|
| Gavin Maxwell | Strength and powerlifting and Nutrition and habits | $95 to $175 an hour |
| Greg Everett | Strength and powerlifting and Online coaching | $85 to $150 an hour |
| Hany Rambod | Bodybuilding and physique and Online coaching | $50 to $130 an hour |
| Holly Roser | Women's fitness and Postpartum | $113 to $185 per session |
| Chris Keith | Fat loss and Over 40 and 50 | $55 to $350 per session |
| Jeanette Logan | Over 40 and 50 and Health and wellness | $125 to $240 an hour |
| Lori Michiel | Over 40 and 50 and Mobility and injury | $110 to $175 an hour |
| OC Fitness Coach | Fat loss and Strength and powerlifting | $90 to $150 an hour |
| Pedro Sun | Fat loss and Mobility and injury | $90 to $150 an hour |
| Ronnie Loaiza | Nutrition and habits and Beginners | $85 to $160 per hour |
| Sean Carr | Running and endurance and Nutrition and habits | $95 to $175 an hour |
| Iron + Mettle Fitness | Strength and powerlifting and Women's fitness | $90 to $1,500 per session |
| Jim Schmitz | Strength and powerlifting and Beginners | $85 to $150 an hour |
| Cori Lefkowith | Women's fitness and Over 40 and 50 | $110 to $190 an hour |
| Jonathan Jordan | Fat loss and Nutrition and habits | $90 to $150 an hour |
Common questions
How much does a fitness coach cost?
Most fitness coaches charge $75 to $150 per hour or session.
Can I work with a fitness coach online?
Yes. Of the fitness coaches on this page who say how they work, 65% offer online sessions.
What else do these fitness coaches help with?
Common focus areas include online coaching, strength and powerlifting, nutrition and habits and mobility and injury.
Other states
Last updated September 2026.