Jonathan Jordan
Personal trainer and nutrition coach in the San Francisco Bay Area
| Hourly rate range | $100 to $175 an hour |
|---|---|
| Focus areas | Fat lossBusy professionalsMobility and injuryNutrition and habitsOnline coachingRunning and enduranceNutrition and healthy eatingWeight managementHealthy habits |
| Works with | Professionals |
| Also coaches | Health coach |
| Based in | San Francisco, California, United States |
| Sessions | Online and in person |
| Credentials | NASM Certified Personal Trainer; NASM Weight Loss Specialist; NASM Virtual Coaching Specialist; Certified Massage Therapist; USA Weightlifting Sports Performance Coach; Project Management Professional |
| Practice | JJ Fit 24/7 |
Jonathan Jordan, known as JJ, is a personal trainer and nutrition coach in the San Francisco Bay Area. He helps busy professionals lose fat, build lean muscle, and form lasting habits. He trains clients in the gym and by video. Before fitness, he was a partner at a top consulting firm. He also works as a trainer at Equinox in the Financial District and offers corporate wellness consulting to Bay Area businesses.
What Jonathan helps with
JJ works on weight loss, muscle gain, mobility, injury recovery, and endurance training. He also coaches nutrition and healthy habits.
- Losing weight and body fat
- Building lean muscle mass
- Improving mobility, flexibility and posture
- Preventing injuries and recovering after them
- Training for a marathon, triathlon or obstacle course
- Pre-natal and post-natal exercise
- Building healthy eating habits
- Corporate wellness programs for Bay Area businesses
Who Jonathan works with
JJ has helped hundreds of busy professionals in the Bay Area. He builds each program around the client's own lifestyle and daily demands. He trains clients in person and virtually. He also works with businesses that want wellness consulting for their teams.
How Jonathan works
JJ's coaching goes beyond the time spent together in the gym or on video. Between sessions, he gives clients behavior change challenges and workout homework to build healthy habits. He shapes each fitness program around the client's own lifestyle demands. He offers in-person training, virtual training, and nutrition coaching.
Background and qualifications
JJ is a Tier 3+ personal trainer and group fitness instructor at Equinox in San Francisco's Financial District. He was once a partner at a top consulting firm. He has worked for leading Bay Area fitness brands and has coached clients since 2013. He was Equinox San Francisco's Top Producing Trainer in 2014 and a Bay Club Level 4 Trainer in 2019. He holds NASM, massage therapy, kettlebell, weightlifting and spinning credentials, plus a Project Management Professional certification. He has a BA in Psychology.
Jonathan Jordan pricing
Programs and services
- Virtual training
- Personal training
- Nutrition coaching
- Massage and bodywork
- Corporate wellness and consulting
- On-demand fitness content
Jonathan Jordan reviews
The CoachVouch take
A former partner at a top consulting firm who now trains busy professionals and advises Bay Area companies on wellness.
Best for busy Bay Area professionals who want to lose fat, build muscle and keep healthy habits.
Common questions
How much does Jonathan Jordan charge?
Coaching with Jonathan runs $100 to $175 an hour. Message Jonathan from this page for an exact quote.
What does Jonathan Jordan help with?
Jonathan Jordan helps with losing weight and body fat, building lean muscle mass, improving mobility, flexibility and posture and preventing injuries and recovering after them.
Does Jonathan Jordan coach online?
Jonathan is based in San Francisco, California, United States. Sessions are online and in person.
Is Jonathan Jordan certified?
Jonathan Jordan lists: NASM Certified Personal Trainer; NASM Weight Loss Specialist; NASM Virtual Coaching Specialist; Certified Massage Therapist; USA Weightlifting Sports Performance Coach; Project Management Professional.
Does Jonathan Jordan offer virtual training?
Yes. He offers virtual training along with in-person personal training. He holds a NASM Virtual Coaching Specialist credential.
Does Jonathan Jordan coach pre-natal and post-natal clients?
Yes. Pre-natal and post-natal exercise is one of his listed specialties.
How do I contact Jonathan Jordan?
Send Jonathan a message from this page. It's free and takes a minute.
Similar coaches to compare
Tick "Compare" to message several coaches at once.

Brian Tabor
Brian Tabor is a personal trainer and the owner of Strong Made Simple in San Diego. He trains people in person and online to build strength, fitness, and confidence. He holds a master's degree in exercise physiology and interned with the US Navy SEALs' Tactical Athlete Program. He won the 2010 North American Strongman National Championship under 175 pounds and was California's Strongest Man under 200 pounds in 2013. The practice has served clients since 2010.
Coach Junior
Coach Junior is a San Francisco fitness team that offers in-home personal training, running coaching, and corporate wellness programs. Trainers come to the client's home or train outdoors. One-on-one sessions focus on strength, fat loss, and steady habits. The team also leads corporate running groups, yoga, and silent headphone meditation for workplaces. The team says its work bridges rehabilitation and peak performance.

Adam Bornstein
Adam Bornstein is the founder of Born Fitness, a fitness and nutrition coaching business for busy adults. He is a former editor at Men's Health USA and a New York Times bestselling author. Born Fitness offers personalized coaching with weekly check-ins, a 12-week fat loss course, and a monthly membership. The team has worked with thousands of clients across 31 countries. The focus is simple plans that fit real life.

Amanda Place
Amanda Place is a weight loss and fitness coach who helps busy women lose weight without strict food rules or fad diets. She runs Sculptrition, where she offers one-on-one weight loss programs, personal training, and virtual fitness classes. She holds a kinesiology degree and a diploma in integrative health and nutrition coaching. Her work covers body confidence, mindset, and building a healthy relationship with food.
Browse related
Last updated September 2026. Request a correction.