Adam Bornstein
Online fitness and nutrition coach for busy adults
| Hourly rate range | $70 to $120 an hour |
|---|---|
| Focus areas | Fat lossNutrition and habitsBusy professionalsOnline coachingNutrition and healthy eatingWeight managementHealthy habits |
| Also coaches | Health coach |
| Sessions | Online |
| Credentials | New York Times bestselling author |
| Practice | Born Fitness |
Adam Bornstein is the founder of Born Fitness, a fitness and nutrition coaching business for busy adults. He is a former editor at Men's Health USA and a New York Times bestselling author. Born Fitness offers personalized coaching with weekly check-ins, a 12-week fat loss course, and a monthly membership. The team has worked with thousands of clients across 31 countries. The focus is simple plans that fit real life.
What Adam helps with
Born Fitness helps people improve their fitness and nutrition without adding stress to daily life. The focus is on practical plans that fit real schedules.
- Losing 15 to 30 pounds at a steady pace
- Knowing what to eat and how much
- Keeping weight off long term
- Building workouts that fit a busy schedule
- Getting healthier without extreme diets or long workouts
- Staying accountable with regular check-ins
Who Adam works with
Clients include busy adults, such as parents and business owners, who want to lose fat and improve their nutrition. Many struggle with knowing what to eat or how to fit training into a full life. The program also includes a guide for fathers.
How Adam works
Coaching starts with a personalized plan built for each client. Clients get weekly check-ins with their coach. The Fat Loss Academy is a 12-week program with lifetime access that can be taken from anywhere. Born Fitness+ is a monthly membership with articles, expert Q&As, and a private community for accountability. The approach centers on the minimum effective dose, which means small changes that improve health without long workouts or a long list of superfoods.
Background and qualifications
Adam Bornstein founded Born Fitness and is a New York Times bestselling author. He previously worked as an editor at Men's Health USA. Born Fitness has served thousands of clients across 31 countries since it started. Bornstein has been recommended for nutrition guidance by public figures, including Arnold Schwarzenegger, LeBron James, and Lindsey Vonn.
Adam Bornstein pricing
Programs and services
- Personalized online fitness and nutrition coaching with weekly check-ins
- Fat Loss Academy, a 12-week course
- Born Fitness+ monthly membership
- Fit Father Guide
- Consulting
Adam Bornstein reviews
The CoachVouch take
Founded Born Fitness after working as an editor at Men's Health USA, and has served clients in 31 countries.
Best for busy adults who want to lose fat with simple plans that fit their schedule.
Common questions
How much does Adam Bornstein charge?
Coaching with Adam runs $70 to $120 an hour. Request an intro for an exact quote.
What does Adam Bornstein help with?
Adam Bornstein helps with losing 15 to 30 pounds at a steady pace, knowing what to eat and how much, keeping weight off long term and building workouts that fit a busy schedule.
Does Adam Bornstein coach online?
Sessions are online.
Is Adam Bornstein certified?
Adam Bornstein lists: New York Times bestselling author.
Does Born Fitness coach people outside the United States?
Yes. The company has worked with thousands of clients across 31 countries. Coaching and the Fat Loss Academy are available online from anywhere.
How often do coaching clients check in?
Coaching clients have weekly check-ins. They also get a personalized plan from their coach.
How do I contact Adam Bornstein?
Request an intro on this page. It's free, and we'll connect you with Adam and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.