Performance coaches for salespeople
Compare 13 performance coaches. Besides their main focus, the most common focus areas are high performers, peak performance at work, mental toughness and focus and productivity. They most often work with salespeople, founders and business owners and professionals. Most charge $90 to $210 per hour or session.
What performance coaches charge
Performance coaches to compare
Tick "Compare" on the coaches you like, then message them all at once.
Amber Deibert
Amber Deibert coaches enterprise tech sellers on the mental side of performance. She built a method called Work Like You Workout, which links how a person likes to train to how they work best. Her background is in sales enablement and operations, not direct sales. She has run more than 1,000 coaching sessions with enterprise tech sellers. She also writes a weekly newsletter and offers a short quiz that finds a seller's work energy pattern.
Gregg Swanson
Gregg Swanson is a mental strength and peak performance coach for high-performing men and professionals. He built the Warrior Mind coaching framework, which links mindset, body and spirit. He spent years as a personal trainer and worked in sales. In June 1998 he survived an avalanche on Mt. Rainier, and he says it shaped how he coaches mental strength. He also offers coaching for corporate leaders and teams.
Adriana Shilton
Adriana Shilton is a sales performance coach for SaaS account executives. She spent 20 years as a B2B Account Executive in the US and UK. Her past employers include Salesforce, Groupon in its early days, and Bazaarvoice. She now runs 1:1 coaching and team workshops. Her sessions focus on the mindset, energy, habits and behaviours behind pipeline and deal results. She applies ideas from neuroscience, psychology and physiology to live deals.
Gregg Swanson
Gregg Swanson is a coach who works with leaders, sales professionals and business owners on mental strength, leadership, sales and communication. He founded Warrior Mind Coaching and has more than 20 years of experience. He also works at BetterUp. His clients include people from Fortune 500 companies. He offers one-on-one coaching and group workshops. He also covers stress management, emotional resilience and physical fitness.
Michael Friis
Michael Friis is a sales coach who helps founders of SaaS, tech and B2B companies grow revenue. He works as a virtual Chief Revenue Advisor, covering strategy and day to day selling. He built his own start-up to multimillions in revenue and then exited. He has coached over 50 founders, 100s of sales leaders and 1000s of sales people. He has spent the last 5 years on B2B sales in New Zealand and Australia. He offers a results guarantee to clients who qualify.
Brock Bumgarner
Brock Bumgarner is a burnout and mental performance coach who helps sales professionals, business professionals and athletes. He holds a Master's degree in Mental Health Counseling and is trained in sport and performance psychology. Over the past 5 years he worked as a corporate wellness coach with four Fortune 100 companies. He uses neuroscience-based tools and guided meditations to build confidence, focus and burnout resilience. His work is coaching, not therapy.
Bubba Mills
Bubba Mills leads Corcoran Coaching, a firm that coaches real estate agents and real estate teams in Texas. Bob Corcoran founded the firm, and Bubba now runs it. The firm has worked with real estate, mortgage and small business clients since 1989. Bubba has written for Forbes and is a Scotsman Guide author. Programs cover one-on-one coaching, group coaching and company consulting.
Colin Casillas
Colin Casillas is a sobriety coach who helps high-earning professionals decide to retire from alcohol on their own terms. He founded Prepared Sobriety after twenty years selling to CxOs at large tech companies. He retired from alcohol on April 16, 2025, after six years of mental preparation. He coaches by phone in one-on-one calls, and he is not a counselor or a recovery program. He is based in Idaho.
Lindsey Paskvan
Lindsey Paskvan is a career, business and performance coach in Morristown, New Jersey. She helps sales, recruiting and business leaders use modern tools to work faster. She spent over 20 years in the workforce industry and rose from top producer to SVP of enterprise growth. She runs the firm Layer137. Her method, called Practical Momentum, uses Microsoft Copilot to automate routine work.
Travis Robertson
Travis Robertson is a real estate coach, trainer and keynote speaker. He leads the Don't Settle Group, which helps real estate agents and teams grow their business and income. The focus is marketing, lead generation, conversion and team building. His method skips cold calling, door knocking and pop-bys. Clients add up to 10 sales to their pipeline in weeks. The company has been recognized by Inman News.
Mindy Ash
Mindy Ash is a business and performance coach in Las Vegas. She helps entrepreneurs, CEOs, and sales professionals remove subconscious blocks and grow their income. She combines clinical hypnotherapy, NLP, and business coaching in a method she calls HypnoCoaching. She has over 30 years of experience and wrote the book Say This, Not That. She has appeared on ABC's Las Vegas Morning Blend. She works with clients in Las Vegas, Henderson, and worldwide by Zoom.
Oz Merchant
Oz Merchant is an entrepreneurship, business and performance coach in Raleigh, North Carolina. Oz helps founders, sales professionals and managers who are playing below their potential. Oz's method is mindhacking, which works on the inner game to lift results on the outside. Oz has trained in SPIN Selling and Sandler Sales Training and serves as a SCORE mentor. Oz also writes articles on how the mind works and how to train it.
Andrea Kiss
Andrea Kiss is an executive and performance coach in Toronto, Ontario. She coaches sales leaders who did very well in the past and have now lost control of their calendar. She pushes them to use their strengths so work and life fit together better. She trained with the Co-Active Training Institute. She starts new clients with a Power Wheel worksheet and also lists health and fitness coaching.
Side by side
| Coach | Focus | Hourly rate range |
|---|---|---|
| Amber Deibert | High performers and Focus and productivity | $130 to $275 an hour |
| Gregg Swanson | Mental toughness and High performers | $200 to $300 an hour |
| Adriana Shilton | High performers and Mental toughness | $90 to $175 an hour |
| Gregg Swanson | Mental toughness and High performers | $150 to $250 an hour |
| Michael Friis | Sales coach for SaaS and tech founders in New Zealand | $90 to $175 an hour |
| Brock Bumgarner | Athletes and sports and High performers | $140 to $225 an hour |
| Bubba Mills | High performers and Peak performance at work | $125 to $300 an hour |
| Colin Casillas | High performers | $80 to $135 an hour |
| Lindsey Paskvan | Focus and productivity | $50 to $150 per hour |
| Travis Robertson | Real estate coach and trainer for agents and teams | $125 to $300 an hour |
| Mindy Ash | High performers and Mental toughness | $250 to $325 per hour |
| Oz Merchant | High performers and Mental toughness | $150 to $250 per hour |
| Andrea Kiss | High performers | $71 to $141 per hour |
Common questions
How much does a performance coach cost?
Most performance coaches charge $90 to $210 per hour or session.
What else do these performance coaches help with?
Common focus areas include high performers, peak performance at work, mental toughness and focus and productivity.
Prices and research
- Coaching Packages and Prices: Hourly vs Monthly
- Coaching Rates Per Hour by Coach Type
- Coaching vs Therapy: Cost and Key Differences
- Do Certified Coaches Charge More?
- Executive Functioning Coach Cost
- How Many Coaches Are There?
- How Many Coaching Sessions Do I Need?
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Last updated September 2026.