Oz Merchant
Business and performance coach for founders and sales pros in Raleigh
| Rate | $150 to $250 per hour |
|---|---|
| Focus areas | Startups and foundersSalesHigh performersMental toughnessSales leaders and managersFounders who sell |
| Works with | Founders and business owners, Managers and Salespeople |
| Also coaches | Performance coach and Sales coach |
| Based in | Raleigh, North Carolina, United States |
| Credentials | CoachVille; Coach U; American Board of Neuro Linguistic Programming; SPIN Selling training; Sandler Sales Training; SCORE Mentor |
Oz Merchant is an entrepreneurship, business and performance coach in Raleigh, North Carolina. Oz helps founders, sales professionals and managers who are playing below their potential. Oz's method is mindhacking, which works on the inner game to lift results on the outside. Oz has trained in SPIN Selling and Sandler Sales Training and serves as a SCORE mentor. Oz also writes articles on how the mind works and how to train it.
What Oz helps with
Oz works with people who feel off their game and are delivering less than they can. Oz focuses on the mindset behind the results.
- Performing below your potential as a founder
- Performing below your potential in sales
- Building a stronger inner game
- Understanding how your mind processes work
- Training your brain to rehearse for success
- Improving results as a sales manager
Who Oz works with
Oz coaches entrepreneurs and founders, as well as sales professionals and sales managers. Oz's clients are people who know they are underperforming compared to what they can do and want to close that gap.
How Oz works
Oz uses what Oz calls mindhacking. The idea is that the mind runs processes like a computer, so you can learn to work with those processes yourself. Oz teaches clients to understand how their mind works and to practice for success instead of failure. The goal is to strengthen the inner game so the outer game improves.
Background and qualifications
Oz Merchant trained through CoachVille and Coach U, two coach training programs. Oz also holds training through the American Board of Neuro Linguistic Programming. On the sales side, Oz has studied SPIN Selling and Sandler Sales Training. Oz serves as a SCORE mentor, which connects Oz with small business owners. Oz writes articles on mindhacking and mental rehearsal.
Oz Merchant pricing
Programs and services
- Free consultation
- Hourly coaching sessions
Oz Merchant reviews
The CoachVouch take
Oz combines sales training in SPIN and Sandler with neuro linguistic programming based mindhacking.
Best for founders and sales leaders who know they can perform better and want to work on their mindset.
Oz's rate sits within the range most business coaches charge ($95 to $225 an hour).
Common questions
How much does Oz Merchant charge?
Oz Merchant's rate is $150 to $250 per hour.
What does Oz Merchant help with?
Oz Merchant helps with performing below your potential as a founder, performing below your potential in sales, building a stronger inner game and understanding how your mind processes work.
Is Oz Merchant certified?
Oz Merchant lists: CoachVille; Coach U; American Board of Neuro Linguistic Programming; SPIN Selling training; Sandler Sales Training; SCORE Mentor.
What is mindhacking in Oz Merchant's coaching?
Mindhacking is Oz's way of working on your inner game. Oz teaches you how your mind runs its processes so you can use them for your own benefit.
Does Oz Merchant coach sales professionals?
Yes. Oz works with sales professionals and sales managers, and Oz has trained in SPIN Selling and Sandler Sales Training.
How do I contact Oz Merchant?
Request an intro on this page. It's free, and we'll connect you with Oz and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.