Performance coaches for parents
Compare 18 performance coaches. Besides their main focus, the most common focus areas are athletes and sports, high performers, mental toughness and focus and productivity. They most often work with parents, students and athletes. Most charge $90 to $210 per hour or session.
What performance coaches charge
Performance coaches to compare
Tick "Compare" on the coaches you like, then request intros to all of them at once.
Coach Cassata
Coach Cassata is a Texas-based coach who guides parents of young athletes through big decisions in youth sports. Coach Cassata also works with athletes on goals, confidence, communication and healthy routines. The background includes time as an international and NCAA Division I athlete, a college track coach, and a certified Texas PE and Health teacher. Coach Cassata has helped develop athletes who advanced to the Olympic level.
Lorrine Headrick
Lorrine Headrick is a mental performance and confidence coach for athletes. She helps high school and college athletes handle pressure, build confidence, and ease anxiety in sports and in life. She has over 20 years in health and fitness, with a degree in exercise sports science. She was a college athlete herself. She has coached hundreds of athletes, both one-on-one and as whole teams, and she runs a community for sports moms.
Shideh Shafie
Dr. Shideh Shafie is a performance coach who helps working professionals and leaders set goals and reach them without giving up their standards or their family life. She is a physician and an operations expert. She builds coaching around stress science and advanced coaching techniques. Her focus is helping clients make a clear strategic plan for their lives so they can do well in high pressure work without constant exhaustion.
Rory Mitchell
Rory Mitchell is a performance and wellness coach in New Jersey. Rory works with professionals, athletes, students, and parents. As a Preferred PSYCH-K Facilitator, Rory focuses on the subconscious beliefs and inner stories that shape how clients perform, feel, and show up for others. Rory is also the author of Tell Yourself A Better Story. Athletes can work on closing the gap between physical preparation and their mental game.

Bara Sapir
Bara Sapir is a GMAT tutor who also coaches students on mindset and test anxiety. She has worked with hundreds of clients, including students who got into schools like Harvard, Stanford and INSEAD. Her clients also include physicians preparing for medical boards and executives at Fortune 500 companies. She brought mindfulness tools into test prep, using methods like hypnosis, NLP and tapping. She wrote The Full Potential Manual and created the MindFlow speed reading workshop.
Jeff Lukich
Jeff Lukich is an endurance coach who trains long-course triathletes, ultra-runners and marathoners. He also works with cyclists and athletes preparing for unusual events like double Ironman, Ultraman, staged races and SwimRun. He has coached since 2012. He owns Drive Multisport in Georgia and leads the Better Triathlete coach match program. He has finished 10 Ironman races and qualified for the Boston Marathon. He coaches online.
Kate Stirling
Kate Stirling is a life coach in Soho, London who helps people build confidence, mindset, wellbeing and energy. She has coached for 22 years and has worked with hundreds of people in high performance, health, fitness and the creative industries. She is also a professional actor and speaker. She runs corporate workshops and hosts the podcast Club Thrive. Her clients are mostly actors, creatives, entrepreneurs, mums and coaches.
Shelly Lyons
Shelly Lyons is an ADHD and life coach in New Hampshire. She also coaches autistic and dyslexic adults. She works with individuals, groups and couples, plus parents, partners and managers of neurodivergent people. She has 20+ years in HR leadership, disability programs, education, technology and life sciences. She is a former college athlete and coaches current and former competitive athletes. She learned she had ADHD at age 39.
Amita Devnani
Amita Devnani is a life coach and psychologist in Gurgaon, Haryana. She helps women who feel guilty about balancing work and home. She has over 6 years of experience as a counsellor and ICF Certified Life Coach. She has coached and counselled more than 300 clients. She has also trained over 2,000 employees and students at corporates, colleges and schools. She runs sessions on mom's guilt for working women.
ArtsBridge
ArtsBridge is a college consulting firm for students in the visual and performing arts. It helps students in theater, music, dance and visual arts apply to college. The firm is based in Natick, Massachusetts. It offers artistic assessments, an application and essay bootcamp, audition workshops with college faculty, and summer programs in acting, voice, dance and musical theater. It also offers consulting for institutions.
Brock Bumgarner
Brock Bumgarner is a burnout and mental performance coach who helps sales professionals, business professionals and athletes. He holds a Master's degree in Mental Health Counseling and is trained in sport and performance psychology. Over the past 5 years he worked as a corporate wellness coach with four Fortune 100 companies. He uses neuroscience-based tools and guided meditations to build confidence, focus and burnout resilience. His work is coaching, not therapy.
Darla Neal
Darla Neal is an independent educational consultant who helps students and parents through the college admissions process. She founded College Admissions Services, LLC in Ponte Vedra Beach, Florida, in 2010. Her team has placed more than 1000 students in universities in the U.S. and abroad, including grad and law schools. Students can start with her team as early as 8th grade. The team also includes athletic and grad school specialists.
Jayne Nisbet
Jayne Nisbet is a running and performance coach in London who helps runners and HYROX athletes reach their next goal. She is a former international high jumper and has over 20 years of experience working with athletes and runners. She founded The Athlete Edge. Her plans combine running, strength work and movement guidance, and they are built around each client's daily life.
Katie Andersen
Katie Andersen is an independent educational consultant who runs College Fit in Dana Point, California. She counsels high school athletes who want to play a sport in college, and she works with their families too. She teaches them how NCAA DI, DII and NAIA recruiting works. She helps them find a college that fits on academics, sports, money and social life. One client she guided landed a spot on Princeton's track and field team.
Paul Rivas
Paul Rivas is an independent educational consultant who teaches study skills and time management to students from middle school to grad school. He runs SMITH RIVAS in Saint Leonard, Maryland. He wrote the book This Book Will Not Be on the Test and built an online course called Better Grades in Less Time. He works with students with ADHD, learning differences, athletes, creatives and high achievers.
Sandigdha Mishra
Sandigdha Mishra is a life coach in Gurgaon, Haryana. She coaches students, children and parents. She helps kids build confidence and self esteem. She also helps parents support their child and cheer them on. She is an advocate with a law degree and training in child psychology and neuroscience for parents. She writes articles on how children learn and on team mentality in relationships.
Darryl Blunt
Darryl Blunt is a performance coach in Katy, Texas, near Houston. He trains HYROX and hybrid athletes and runs a fitness business called DC7 Results. He holds a HYROX Academy coaching certification. His business offers personal training, small group training, group classes, outdoor training and athlete development. He also coaches basketball players. Clients say he trains a college tennis player during the summers.
Anni You
Anni You is an independent college admissions consultant who works with students and parents in Canada. Anni is a HECA member. The test prep and application services tied to this practice cover private school applications, Canadian university admission and U.S. university application consulting. The same program also offers SSAT, SAT and AP test prep, including a SAT crash course.
Side by side
| Coach | Focus | Hourly rate range |
|---|---|---|
| Coach Cassata | Athletes and sports and Mental toughness | $75 to $100 per hour |
| Lorrine Headrick | Athletes and sports and Mental toughness | $90 to $150 an hour |
| Shideh Shafie | High performers and Peak performance at work | $130 to $275 an hour |
| Rory Mitchell | Athletes and sports and High performers | $125 to $275 an hour |
| Bara Sapir | Performance anxiety and Focus and productivity | $70 to $150 an hour |
| Jeff Lukich | Athletes and sports | $100 to $175 an hour |
| Kate Stirling | High performers and Focus and productivity | $105 to $170 an hour |
| Shelly Lyons | Athletes and sports | $110 to $150 an hour |
| Amita Devnani | Life coach for women balancing work and home in Gurgaon | $65 to $95 per hour |
| ArtsBridge | Musicians and performers | $150 to $225 an hour |
| Brock Bumgarner | Athletes and sports and High performers | $140 to $225 an hour |
| Darla Neal | College admissions consultant in Ponte Vedra Beach, Florida | $150 to $225 an hour |
| Jayne Nisbet | Athletes and sports | $90 to $150 an hour |
| Katie Andersen | Athletes and sports | $150 to $225 an hour |
| Paul Rivas | Athletes and sports | $275 to $475 per session |
Common questions
How much does a performance coach cost?
Most performance coaches charge $90 to $210 per hour or session.
What else do these performance coaches help with?
Common focus areas include athletes and sports, high performers, mental toughness and focus and productivity.
Prices and research
- Coaching Packages and Prices: Hourly vs Monthly
- Coaching Rates Per Hour by Coach Type
- Coaching vs Therapy: Cost and Key Differences
- Do Certified Coaches Charge More?
- Executive Functioning Coach Cost
- How Many Coaches Are There?
- How Many Coaching Sessions Do I Need?
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Last updated September 2026.