Sarah Williams
Leadership coach for women in tech seeking promotion and visibility
| Hourly rate range | $160 to $275 an hour |
|---|---|
| Focus areas | Executive presence and communicationWomen in leadershipLeadership developmentTech and engineering leadersBurnout and resilienceTransitions and new rolesPromotions and advancementWomen's careersTech careersCareer clarity and purpose |
| Works with | Women, Managers, Professionals and Engineers |
| Also coaches | Career coach |
| Credentials | Socratic Coaching Academy Certified Coach; Leland AI Builder Program, Level 1 |
Sarah Williams is a leadership coach who helps high-achieving women in tech get recognized and promoted. She spent 15+ years in tech before coaching, moving from systems analysis into senior leadership. At Atlassian, she led AI and data programs that delivered over $7M in support cost avoidance. She works with senior individual contributors and managers in male-dominated workplaces on visibility, executive presence, and clear communication.
What Sarah helps with
Sarah helps clients make their impact visible so decision-makers notice it. She also helps people rebuild confidence after layoffs and hard work environments.
- Getting recognized and promoted at big tech companies
- Turning daily work into clear business outcomes
- Building visibility in male-dominated workplaces
- Developing executive presence
- Communicating impact to decision-makers
- Stepping into a larger scope or a new org
- Rebuilding self-trust after layoffs
- Leading with authority without burning out
Who Sarah works with
Sarah works with senior individual contributors and managers in tech, with a focus on high-achieving women. Her clients often work in male-dominated environments. Some want a promotion or a bigger scope. Others are rebuilding confidence after a layoff or a difficult workplace.
How Sarah works
Sarah uses a collaborative style built on modern cognitive psychology frameworks. She is trained in the Socratic coaching method. She asks questions, shares practical tools, and works with each client to find strategies that fit their values and situation. Clients look at how their thinking shapes their leadership. They also practice explaining their work in business terms. Her program is built 6 hours of coaching.
Background and qualifications
Sarah spent 15+ years in tech before she became a coach. She moved from systems analysis into senior leadership and led global, remote-first teams and AI/ML initiatives. She has two patents pending. At Atlassian, she was a Senior Manager and Technical Program Leader. She led AI and data programs across Engineering, Product, Data Science, and Operations. Those programs reduced customer friction, found multi-million dollar usability improvements, and delivered over $7M in support cost avoidance. She is a Socratic Coaching Academy Certified Coach.
Sarah Williams pricing
Programs and services
- 6-hour leadership coaching package for women in tech
- Custom hourly coaching
Sarah Williams reviews
The CoachVouch take
A former Atlassian Senior Manager who led AI programs with over $7M in support cost avoidance and now coaches women in tech on promotion.
Best for women in tech who deliver strong work and want it seen, valued, and rewarded with a promotion.
Common questions
How much does Sarah Williams charge?
Coaching with Sarah runs $160 to $275 an hour. Request an intro for an exact quote.
What does Sarah Williams help with?
Sarah Williams helps with getting recognized and promoted at big tech companies, turning daily work into clear business outcomes, building visibility in male-dominated workplaces and developing executive presence.
Is Sarah Williams certified?
Sarah Williams lists: Socratic Coaching Academy Certified Coach; Leland AI Builder Program, Level 1.
Does Sarah Williams coach people outside tech?
Her work centers on tech. She coaches senior individual contributors and managers, and her program is built for high-achieving women in tech.
Can Sarah help after a layoff?
Yes. Some of her clients have rebuilt their self-trust after layoffs and difficult work environments.
How do I contact Sarah Williams?
Request an intro on this page. It's free, and we'll connect you with Sarah and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.