Lori Varsames
Life and leadership coach for hospitality leaders in Sonoma
| Hourly rate range | $225 to $300 an hour |
|---|---|
| Focus areas | Leadership developmentTeam performanceBurnout and resilienceEmotional intelligenceTransitions and new rolesConflict and difficult conversationsLife transitionsStress and overwhelmConfidence and self-esteemRetirement and midlifeLeadership and team buildingHealth and wellness practices |
| Works with | Founders and business owners, Executives and Professionals |
| Also coaches | Life coach and Business coach |
| Based in | Sonoma, California, United States |
| Sessions | Online |
| Credentials | Associate Certified Coach; Certified Professional Co-Active Coach |
| Practice | Lori Varsames Coaching |
Lori Varsames is a life and leadership coach for hospitality leaders. She works with owners and leaders in wine, food and travel, and with midlife professionals facing big changes. Before coaching, she spent 10 years in sales and 10 years in content marketing. She is based in Sonoma, California. Her work uses trauma-informed coaching and organizational mindfulness. She coaches people one on one, in groups and in teams, and runs a group program for burned-out hospitality leaders.
What Lori helps with
Lori helps hospitality leaders who feel worn down by long hours, staffing pressure and constant change. She also helps midlife professionals who feel stuck and want a new direction.
- Burnout and overwhelm in hospitality
- Leading a team through uncertainty
- Building emotional intelligence as a leader
- Communication and conflict on leadership teams
- Breaking limiting beliefs and self-sabotage
- Career moves after a job loss
- Big life and business decisions
- Building clarity and confidence in midlife
Who Lori works with
Lori works with owners and leaders in wine, food and travel around the world. Her clients include winery and restaurant leaders, business partners and whole teams. She also works with professionals, leaders and entrepreneurs in midlife who feel stuck and want more freedom and choice.
How Lori works
Lori's work is grounded in trauma-informed coaching and organizational mindfulness. She offers individual coaching, group coaching and team and partner coaching. Sessions start with a clear focus for the time together. Clients get real-life exercises to use right away, and meditation is part of her coaching. Her group program is called The Full Cup Collective and is built for hospitality leaders working through burnout and uncertainty.
Background and qualifications
Lori came to coaching after a 10-year career in sales and a 10-year career in content marketing. She worked for and with international companies, small family businesses and several start-ups. She also has decades of experience in wine, food and travel. She holds the Associate Certified Coach credential and is a Certified Professional Co-Active Coach. She is based in Sonoma, California.
Lori Varsames pricing
Programs and services
- One-on-one coaching
- The Full Cup Collective group coaching
- Team and partner coaching
Lori Varsames reviews
The CoachVouch take
She pairs 20 years in sales and content marketing with decades in wine, food and travel to coach hospitality leaders.
Best for winery, restaurant and travel owners and leaders who feel burned out and want to lead with more clarity.
Common questions
How much does Lori Varsames charge?
Coaching with Lori runs $225 to $300 an hour. Message Lori from this page for an exact quote.
What does Lori Varsames help with?
Lori Varsames helps with burnout and overwhelm in hospitality, leading a team through uncertainty, building emotional intelligence as a leader and communication and conflict on leadership teams.
Does Lori Varsames coach online?
Lori is based in Sonoma, California, United States. Sessions are online.
Is Lori Varsames certified?
Lori Varsames lists: Associate Certified Coach; Certified Professional Co-Active Coach.
Does Lori Varsames coach teams as well as individuals?
Yes. She works with clients one on one, in groups and in teams. She also offers team and partner coaching.
Does Lori Varsames only work with people in hospitality?
Her main focus is hospitality leaders in wine, food and travel. She also coaches midlife professionals, leaders and entrepreneurs who want a new direction.
How do I contact Lori Varsames?
Send Lori a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.