David Lancefield
Strategy and leadership coach for CEOs and senior leaders in London
| Hourly rate range | $150 to $265 an hour |
|---|---|
| Focus areas | |
| Works with | Executives |
| Also coaches | Business coach |
| Based in | London, United Kingdom |
| Practice | Strategy Shift |
David Lancefield is a strategist and coach in London who works with CEOs and senior leaders. His Strategy Shift service supports executives who take on a new role, lead a company through change, respond to industry disruption, or want to raise their own performance. Clients quoted on his site include leaders at the BBC, Netflix, Ofwat and The Guardian. He also hosts a podcast called Lancefield on the Line and sends a monthly newsletter.
What David helps with
David helps senior leaders through big moments, such as a new role, a stalled strategy or a shift in their industry.
- Starting a new CEO or C-suite role with impact
- Aligning a team you have just inherited
- Moving an organisation that is stuck in old ways
- Making bolder decisions after a strategy launch
- Responding to disruption from technology and geopolitical shifts
- Building resilience in your business model
- Developing a personal strategy to raise your performance and prospects
Who David works with
David works with CEOs and C-suite executives. Some are taking on a new role and need to build trust with their team. Others lead organisations that are stuck or face disruption in their industry. He also works with strong performers who want to do more without more sacrifice.
Background and qualifications
David is a strategist, catalyst and coach based in London. He has worked with organisations such as the BBC, Netflix, Ofwat and The Guardian. Leaders from these groups describe his mix of strategic understanding of markets and insight into how executives think, feel and act. His writing has been published in several outlets. He also runs a podcast, Lancefield on the Line, and a monthly newsletter on mindsets and practices for leaders.
David Lancefield pricing
Programs and services
- Strategy Shift for executives
- Podcast: Lancefield on the Line
- Monthly newsletter
- Free Mastering Big Moments resource with newsletter sign up
David Lancefield reviews
The CoachVouch take
Combines strategy advice with executive coaching, and has worked with leaders at the BBC, Netflix and The Guardian.
Best for CEOs and C-suite leaders who are starting a new role or steering their organisation through change.
Common questions
How much does David Lancefield charge?
Coaching with David runs $150 to $265 an hour. Request an intro for an exact quote.
What does David Lancefield help with?
David Lancefield helps with starting a new CEO or C-suite role with impact, aligning a team you have just inherited, moving an organisation that is stuck in old ways and making bolder decisions after a strategy launch.
Does David Lancefield work with leaders who are new in their role?
Yes. His Strategy Shift service is built for CEOs and C-suite executives taking on a new role who want to make an impact.
How do I contact David Lancefield?
Request an intro on this page. It's free, and we'll connect you with David and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.