David Lancefield
Executive coach and strategist for CEOs and C-suite leaders in London
| Hourly rate range | $150 to $265 an hour |
|---|---|
| Focus areas | CEO and founder coachingLeadership developmentTransitions and new rolesStrategy and decision makingEmotional intelligenceScaling and growthLeadership and team building |
| Works with | Executives, Founders and business owners and Professionals |
| Also coaches | Business coach |
| Based in | London, United Kingdom |
| Credentials | MSc; First class degree in economics; Meyler Campbell Mastered Executive Programme (distinction) |
| Practice | Strategy Shift |
David Lancefield is a strategist and executive coach who works with CEOs and C-suite leaders. He spent 30 years advising organisations on strategy, innovation, leadership and culture in more than 30 countries. He was a senior partner in Strategy& at PwC. He has led more than 500 client engagements and worked with 60 CEOs. He also lectures at London Business School and hosts a podcast called Lancefield on the Line.
What David helps with
David helps leaders who face a big moment, such as a new role, a stalled strategy or a shift in their industry. He also works with leaders who want to lift their own performance and career prospects.
- Taking on a new CEO or C-suite role
- Aligning a team you inherited
- Moving an organisation that is stuck after a strategy launch
- Making bolder decisions on innovation
- Responding to industry disruption from new technology or geopolitical shifts
- Building a personal strategy for career progression
- Handling a crisis or launching a new venture
- Joining a board, exco or partnership
Who David works with
David works with CEOs, C-suite executives, senior leaders, entrepreneurs and professionals. Clients often face a new leadership role at board, exco or partnership level. Others are making a major career decision, launching a new venture, leading a high-profile programme or responding to a crisis.
How David works
David describes his work as stimuli, choices and motivation. He uses prompts to spark new thinking and challenge limiting assumptions. Then he helps clients frame choices about where to play and how to get there. Together they build a plan with experiments and initiatives to test those choices. He then helps clients overcome inertia and keep momentum. He shifts between a direct style and a reflective one. When needed, he brings in colleagues with skills in styling, communication, design, law and finance.
Background and qualifications
David spent 30 years in strategy consulting before building his own practice. He was a senior partner in Strategy& at PwC and made partner at age 32 after 10 years. At PwC he launched and led work on foresight and megatrends. He holds a first class degree in economics, an MSc and a distinction from the Meyler Campbell Mastered Executive Programme. His clients have included the BBC, Microsoft, Channel 4, Vodafone, NBC Universal, the National Health Service and Virgin Media. He is a LinkedIn Top Voice and a guest lecturer at London Business School.
David Lancefield pricing
Programs and services
- One-on-one executive coaching
- Strategy Shift services for CEOs and C-suite leaders
- Monthly newsletter
- Podcast: Lancefield on the Line
David Lancefield reviews
The CoachVouch take
A former PwC Strategy& senior partner who combines strategy consulting with executive coaching for CEOs.
Best for CEOs and C-suite leaders starting a new role or steering their organisation through change.
Common questions
How much does David Lancefield charge?
Coaching with David runs $150 to $265 an hour. Message David from this page for an exact quote.
What does David Lancefield help with?
David Lancefield helps with taking on a new CEO or C-suite role, aligning a team you inherited, moving an organisation that is stuck after a strategy launch and making bolder decisions on innovation.
Is David Lancefield certified?
David Lancefield lists: MSc; First class degree in economics; Meyler Campbell Mastered Executive Programme (distinction).
Does David Lancefield bring in other experts?
Yes, when needed. He works with colleagues in personal styling, communication, design, management consultancy, law and finance.
What kind of leadership moments does David work on?
He works with leaders in new board, exco or partnership roles. He also supports major career decisions, new ventures, high-profile programmes and crises.
How do I contact David Lancefield?
Send David a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.