Andy Sparks
Executive coach for startup founders and CEOs
| Hourly rate range | $175 to $325 an hour |
|---|---|
| Focus areas | CEO and founder coachingLeadership developmentTeam performanceTransitions and new rolesConflict and difficult conversationsStrategy and decision makingStartups and foundersLeadership and team buildingScaling and growth |
| Works with | Founders and business owners and Executives |
| Also coaches | Business coach |
| Based in | United States |
| Sessions | Online |
Andy Sparks is an executive coach for startup founders and CEOs. He also works with their executive teams. He co-founded Mattermark and Holloway, and he has been a startup CEO twice and a COO once. He has coached since 2020. He has worked with over 60 people for more than 1,800 hours. He carries 15 to 20 clients at a time. His clients are usually venture-backed B2B software companies.
What Andy helps with
Andy works with leaders at the point where the job changes from building the product to building the company around it. Sessions cover whatever matters most that week.
- Building an executive team for the first time
- Hiring decisions and mis-hires
- Conflict with a co-founder
- Handling difficult board meetings
- Moving from building product to building the organization
- Becoming a better decision maker
- Doubts about running a company
Who Andy works with
Andy works with startup founders, CEOs, and their executive teams. His clients are usually venture-backed B2B software companies with ten to a few hundred employees. He does his best work with leaders who see early signs of product-market fit and whose role just changed.
How Andy works
Andy does not follow a set curriculum. He meets clients over Zoom or phone, usually every two weeks. Each session focuses on whatever matters most at that time. He blends asking questions with giving direct advice, and the order matters. In every session he runs a three-step sequence, starting by reading what is really happening.
Background and qualifications
Andy Sparks co-founded Mattermark and Holloway. He has been a startup CEO twice and a COO once. Along the way he hired and mis-hired executives, worked through a co-founder split, and sat through board meetings that went badly and ones that went well. He began coaching in 2020. He has since coached over 60 people for more than 1,800 hours and works with 15 to 20 clients at a time. He also builds Management Craft and writes a newsletter.
Andy Sparks pricing
Programs and services
- One-on-one executive coaching by Zoom or phone
- Coaching for executive teams
Andy Sparks reviews
The CoachVouch take
He has been a startup CEO twice and a COO once, and he coaches founders from that firsthand experience.
Best for venture-backed B2B software founders and CEOs who are building their first real executive team.
Common questions
How much does Andy Sparks charge?
Coaching with Andy runs $175 to $325 an hour. Message Andy from this page for an exact quote.
What does Andy Sparks help with?
Andy Sparks helps with building an executive team for the first time, hiring decisions and mis-hires, conflict with a co-founder and handling difficult board meetings.
Does Andy Sparks coach online?
Andy is based in United States. Sessions are online.
How often does Andy Sparks meet with clients?
He usually meets clients every two weeks over Zoom or phone. Sessions cover whatever matters most at the time.
What kind of companies does Andy Sparks work with?
He usually works with venture-backed B2B software companies. They typically have between ten and a few hundred employees.
How do I contact Andy Sparks?
Send Andy a message from this page. It's free and takes a minute.
Similar coaches to compare
Tick "Compare" to message several coaches at once.
Arden Coaching
Arden Coaching is an executive coaching and leadership development firm. It works with senior leaders, managers and whole teams inside large organizations. Maren Perry is the founder and CEO. A global team of more than 45 coaches delivers the work. The firm has helped leaders drive change for almost two decades. Its services cover executive, C-suite, managerial, transition and team coaching, plus a leadership academy, training and assessments.
Elise Sinha
Elise Sinha is a leadership and executive coach and the CEO of The Sinha Group. She coaches founders, executives, and emerging leaders, and she also consults with teams and organizations. She has over 25 years of experience building leaders in healthcare, Information Technology, and Operational Excellence. Her clients range from early career professionals to senior executives. She also offers career coaching for people who want more purpose and direction in their work.

Adam Dexter
Adam Dexter is an executive coach and advisor for startup founders, CEOs, CxOs, and executive teams. He has coached more than 100 founders from pre-seed through Series C. He cofounded Omni, a VC-backed storage and logistics company, and sold it to Coinbase in 2019. He goes deep on cofounder relationships and trust repair. He also mentors with Techstars and StartOut.

Sam Lassoff
Sam Lassoff is an executive coach and advisor who works with CEOs, founders, senior leaders, and leadership teams. Sam spent years in talent and strategy roles before coaching. At Heidrick & Struggles, Sam helped rebuild the go-to-market model for a $100 million practice, which grew 40% in just over two years. At Blackstone, Sam built a platform used to evaluate leaders across more than 250 portfolio companies.
Browse related
Last updated September 2026. Request a correction.