Shifia M.
Interview and career coach for product managers and technical PMs
| Hourly rate range | $90 to $175 an hour |
|---|---|
| Focus areas | Career changeInterview coachingResume and LinkedInTech careersPromotions and advancementTransitions and new rolesExecutive presence and communicationConflict and difficult conversations |
| Works with | Professionals, Managers and Engineers |
| Also coaches | Executive coach |
Shifia M. coaches product managers, program managers, business analysts and management consultants on interviews and career moves. She is a Principal Product Manager with 10+ years of experience building AI and machine learning data products at Amazon and Keystone. She has led work in credit, forecasting, ML automation and data platforms. She focuses on senior and technical product roles and on AI product interviews.
What Shifia helps with
Shifia helps people prepare for product interviews and move into or up within product roles. She also supports people starting new roles.
- Product design, strategy and execution interviews
- Behavioral interviews, including Amazon Leadership Principles
- AI product interviews
- Moving into product management from program, non-technical or analytics roles
- Building a strong first 90-day plan in a new role
- Building early credibility and aligning with stakeholders
- Preparing for promotions and senior leadership roles
- Resume review for PM, technical PM and data or ML roles
Who Shifia works with
Shifia works with product managers, program managers, business analysts, product marketing managers and management consultants. Many are aiming for senior or technical product roles. Others are moving into product from program, non-technical or analytics backgrounds. She also works with people stepping into new roles or going for promotions.
Background and qualifications
Shifia is a Principal Product Manager (Technical) at Keystone AI, where she has worked since June 2024. Before that she was a Senior Product Manager (Technical) at Amazon Financial Services from October 2016 to June 2024. She started as a Business Analyst at Cognizant in Chennai, India. She has built AI, ML and data products in credit, forecasting, ML automation and data platforms. As an interviewer and hiring manager, she has interviewed 50+ candidates and reviewed 200+ resumes. She has also moved from program roles into product management herself.
Shifia M. pricing
Shifia M. reviews
The CoachVouch take
A working Principal PM with Amazon hiring experience who coaches technical and AI product interviews.
Best for product and program professionals preparing for senior, technical or AI product roles.
Common questions
How much does Shifia M. charge?
Coaching with Shifia runs $90 to $175 an hour. Message Shifia from this page for an exact quote.
What does Shifia M. help with?
Shifia M. helps with product design, strategy and execution interviews, behavioral interviews, including Amazon Leadership Principles, AI product interviews and moving into product management from program, non-technical or analytics roles.
Does Shifia coach AI product interviews?
Yes. She specializes in AI product interviews and has built AI and ML products at Amazon and Keystone.
Can Shifia help someone move into product management?
Yes. She has helped clients move into product roles from program, non-technical and analytics backgrounds. She made a similar move herself.
How do I contact Shifia M.?
Send Shifia a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.