Richard La Ruina
Dating coach for men, founder of PUA Training in London
| Hourly rate range | $80 to $250 an hour |
|---|---|
| Focus areas | |
| Works with | Men |
| Based in | London, United Kingdom |
| Practice | PUA Training |
Richard La Ruina is a dating coach for men based in London, UK. He founded PUA Training in 2007 after overcoming his own shyness. The company teaches men how to build self confidence and get better with women. It offers written guides, boot camps and methods, and says thousands of men worldwide have used them. He also created the video game Super Seducer. His content covers attraction, text game and first dates.
What Richard helps with
Richard works with men who want more confidence and better results with women. His guides cover the first steps of meeting women through to dating.
- Building self confidence with women
- Overcoming shyness
- Attraction and approaching women
- Text game and messaging
- Planning a first date
- Sexual escalation and physical touch
- Improving personal life and image
Background and qualifications
Richard La Ruina started PUA Training in 2007. He founded it after overcoming his own shyness. The idea came from the book The Game by Neil Strauss and the pickup artist movement that followed it. The company has produced training guides, boot camps and methods for men in many countries. Richard also created the video game Super Seducer. He is based in London, UK.
Richard La Ruina pricing
Programs and services
- Written training guides
- Boot camps
- Relationship and dating tips articles
Richard La Ruina reviews
The CoachVouch take
Founded one of the early pickup training companies in 2007 and created the video game Super Seducer.
Best for men who want to build confidence and improve how they approach and date women.
Common questions
How much does Richard La Ruina charge?
Coaching with Richard runs $80 to $250 an hour. Request an intro for an exact quote.
What does Richard La Ruina help with?
Richard La Ruina helps with building self confidence with women, overcoming shyness, attraction and approaching women and text game and messaging.
When did PUA Training start?
PUA Training started in 2007. It was inspired by the book The Game by Neil Strauss.
Does PUA Training offer boot camps?
Yes. The company offers boot camps along with training guides and methods for men.
How do I contact Richard La Ruina?
Request an intro on this page. It's free, and we'll connect you with Richard and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.