Richard La Ruina
Dating coach for men, founder of PUA Training
| Hourly rate range | $80 to $250 an hour |
|---|---|
| Focus areas | |
| Works with | Men |
| Based in | London, United Kingdom |
| Practice | PUA Training |
Richard La Ruina is a dating coach for men and the founder of PUA Training. She started the company in 2007 after overcoming her own shyness. Her guides, boot camps and methods teach men to meet women, build confidence and handle rejection. She is also the creator of Super Seducer. She is based in London, UK. PUA Training says it has helped thousands of men around the world get better with women.
What Richard helps with
Richard works with men on the parts of dating many find hard, such as meeting women, starting conversations and asking for dates.
- Meeting women and starting conversations
- Building attraction
- Asking a woman on a date
- Getting over approach anxiety
- Handling rejection
- Planning a first date
- Text game
- Dating after 40
Who Richard works with
Richard's programs are for men who want to get better with women. That includes shy or introverted men who struggle to approach. It also includes older men, including men over 40, who want to meet and date.
Background and qualifications
Richard La Ruina founded PUA Training in 2007. She overcame shyness before starting it. The idea came from the book The Game by Neil Strauss, which sparked the pickup artist movement. Since then, the company's training guides, boot camps and methods have reached thousands of men around the world. Richard is also the creator of Super Seducer. She is based in London, UK.
Richard La Ruina pricing
Programs and services
- Online training guides
- Boot camps
- Relationship and dating tips articles
Richard La Ruina reviews
The CoachVouch take
Richard started PUA Training in 2007 after overcoming her own shyness, and she also created Super Seducer.
Best for shy or introverted men who want to get better at meeting and dating women.
Common questions
How much does Richard La Ruina charge?
Coaching with Richard runs $80 to $250 an hour. Message Richard from this page for an exact quote.
What does Richard La Ruina help with?
Richard La Ruina helps with meeting women and starting conversations, building attraction, asking a woman on a date and getting over approach anxiety.
Does Richard La Ruina work with older men?
Yes. PUA Training has guides for men over 40 on meeting and dating women.
Can shy men use PUA Training?
Yes. Richard started the company after overcoming her own shyness. The material covers approach anxiety and building confidence with small, low-pressure steps.
How do I contact Richard La Ruina?
Send Richard a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.