Johnny Cassell
Dating coach for men in London and worldwide
| Hourly rate range | $80 to $250 an hour |
|---|---|
| Focus areas | |
| Works with | Men and Professionals |
| Based in | London, United Kingdom |
| Sessions | Online and in person |
| Credentials | Bestselling author of Elite Seduction |
Johnny Cassell is a London dating coach who works with men on dating, attraction and long-term partnership. He has coached since 2005 and has worked with over 2,000 men. He has been featured on BBC, Sky News and The Times. He wrote the bestselling book Elite Seduction. He teaches in real settings with one-to-one training, and also coaches men online around the world.
What Johnny helps with
Johnny works with men on dating, attraction and building lasting relationships. His training focuses on social skills and how a man presents himself.
- Dating and attraction skills for men
- Building long-term partnership
- Confidence in social situations
- Starting conversations in real settings
- Communication and social fluency
- Social positioning and presence
Who Johnny works with
Johnny coaches high-performing, professional men. Some come to him lacking confidence in social settings. Others want to get better at dating, attraction and finding a lasting partner. He also takes clients who need discretion and coach remotely from other countries.
How Johnny works
Johnny offers a 7 Day Programme built around bespoke one-to-one tuition, live field calibration and social dynamics integration. Men practise in real environments, not just in theory. He also runs a compressed workshop that goes from 12:00 to 00:00, covering communication, emotional command and high-status positioning. Remote strategic coaching is a structured, outcome-focused plan delivered privately online.
Background and qualifications
Johnny Cassell has coached men in dating since 2005, which is 20 years of work. He has coached over 2,000 men. He has been featured on BBC, Sky News and The Times. He is the author of the bestselling book Elite Seduction. He is based in London and also teaches in other cities. His training takes place both in person and online, and he runs a team of coaches who join the field sessions.
Johnny Cassell pricing
Programs and services
- 7 Day Programme with one-to-one tuition
- Compressed one-day workshop
- Remote strategic coaching online
- Private advisory
- Strategy call
Johnny Cassell reviews
The CoachVouch take
Johnny teaches dating in real settings like London streets and nightclubs, with a team of coaches giving feedback during live sessions.
Best for professional men who want hands-on dating training in real settings or private remote coaching.
Common questions
How much does Johnny Cassell charge?
Coaching with Johnny runs $80 to $250 an hour. Message Johnny from this page for an exact quote.
What does Johnny Cassell help with?
Johnny Cassell helps with dating and attraction skills for men, building long-term partnership, confidence in social situations and starting conversations in real settings.
Does Johnny Cassell coach online?
Johnny is based in London, United Kingdom. Sessions are online and in person.
Is Johnny Cassell certified?
Johnny Cassell lists: Bestselling author of Elite Seduction.
Does Johnny Cassell coach men outside London?
Yes. He offers remote coaching online worldwide. He also runs intensives in US cities.
Does Johnny Cassell teach in real-life settings?
Yes. His 7 Day Programme includes live field training with one-to-one tuition, where men practise in real environments.
How do I contact Johnny Cassell?
Send Johnny a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.