Diana Frurip
Product design career mentor and former Instagram designer in Chicago
| Hourly rate range | $100 to $175 an hour |
|---|---|
| Focus areas | |
| Works with | Creatives and Professionals |
| Based in | Chicago |
| Credentials | Bachelor of Fine Arts in Interactive Design; Certified yoga teacher |
Diana Frurip is a design mentor who helps people grow their product design careers. She is a former Instagram product designer with over a decade of experience. She has worked at PayPal, United Airlines, WhatsApp and Messenger. She moved from agency work into tech and stayed on as a senior individual contributor instead of becoming a people manager. She has coached aspiring designers on portfolios, design tools and the job market.
What Diana helps with
Diana helps designers get into the field or move up in it. She works on interviews, portfolios and career moves.
- Preparing for product design interviews
- Reviewing LinkedIn profiles
- Refining design portfolios
- Learning design tools
- Breaking into the design field
- Building skills as a current designer
- Making career moves when the path is unclear
- Advocating for yourself at work
Who Diana works with
Diana works with aspiring designers who want to break into the field. She also works with current designers who want to build their skills. She supports people from backgrounds that are underrepresented in tech.
Background and qualifications
Diana has more than ten years of experience as a product designer. She holds a Bachelor of Fine Arts in Interactive Design. She started in agency work, then moved into tech. She was a Senior Product Designer and then Lead Product Designer at Facebook, and she has worked at WhatsApp, United Airlines and PayPal. Her work spans social media, fintech, travel and insurance. She has handled layoffs, reorgs and contract roles. She is also a certified yoga teacher.
Diana Frurip pricing
Programs and services
- Interview prep coaching
- LinkedIn review
- Custom hourly coaching
- Free chat before you start
Diana Frurip reviews
The CoachVouch take
A former Instagram product designer who chose to grow as a senior individual contributor and now mentors designers.
Best for aspiring and working product designers who want help with interviews, portfolios and career moves.
Common questions
How much does Diana Frurip charge?
Coaching with Diana runs $100 to $175 an hour. Request an intro for an exact quote.
What does Diana Frurip help with?
Diana Frurip helps with preparing for product design interviews, reviewing LinkedIn profiles, refining design portfolios and learning design tools.
Is Diana Frurip certified?
Diana Frurip lists: Bachelor of Fine Arts in Interactive Design; Certified yoga teacher.
Can I message Diana before booking?
Yes. You can send Diana a message and start chatting before you get started.
What can Diana help with in a session?
She helps with interview prep and LinkedIn review. She also helps with portfolios and design tools.
How do I contact Diana Frurip?
Request an intro on this page. It's free, and we'll connect you with Diana and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.