Craft of Charisma
Dating coaching for men, online and in live city programs
| Hourly rate range | $75 to $150 an hour |
|---|---|
| Focus areas | |
| Works with | Men |
| Sessions | Online and in person |
| Experience | 18 years coaching |
Craft of Charisma is a dating coaching company for men. It teaches men to meet and connect with women, in person and online. Chris Luna leads the company. It has been in business for 18 years and has taught 574 workshops. Programs run in many US and Canadian cities, and include an 8 week dating bootcamp. Its coaching uses the D.A.T.E. model, which covers moving relationships forward and consent.
What Craft helps with
Craft of Charisma helps men meet women, build confidence, and get past fear in dating.
- Meeting and connecting with women naturally
- Feeling more confident around women
- Overcoming anxiety that holds back relationships
- Reading social situations to know when to make a move
- Moving relationships forward while respecting consent
Who Craft works with
Craft of Charisma works with men who want a better love life. Some clients deal with social anxiety or fear of approaching women. Men join through phone and online coaching, or through live programs in the singles scene.
How Craft works
Coaching is built on the D.A.T.E. model. It teaches clients to move relationships forward and to handle consent. The model is used in private coaching programs and is taught in an online intro class. Live infield programs take clients into the singles scene to practice meeting women. One on one coaching is also paired with real world practice.
Background and qualifications
Craft of Charisma has operated for 18 years. In that time it has taught 574 workshops and trained 10,342 students. The company is led by Chris Luna, who has been featured in outlets including Cosmopolitan, Business Insider, The New York Times, Slate, Martha Stewart TV, HuffPost and the Chicago Tribune. Its coaches have an average of 3 years of training.
Craft of Charisma pricing
Programs and services
- Phone and online coaching
- Live infield programs
- 8 week dating bootcamp
- Online intro class
- Workshops in over 20 cities
Craft of Charisma reviews
The CoachVouch take
Runs live infield programs in over 20 cities and has taught 574 workshops in 18 years.
Best for men who want hands-on practice meeting women along with one on one coaching.
Common questions
How much does Craft of Charisma charge?
Coaching with Craft runs $75 to $150 an hour. Request an intro for an exact quote.
What does Craft of Charisma help with?
Craft of Charisma helps with meeting and connecting with women naturally, feeling more confident around women, overcoming anxiety that holds back relationships and reading social situations to know when to make a move.
Does Craft of Charisma coach online?
Sessions are online and in person.
Does Craft of Charisma offer coaching outside of live programs?
Yes. It offers phone and online coaching, plus an online intro class on the D.A.T.E. model.
How do I contact Craft of Charisma?
Request an intro on this page. It's free, and we'll connect you with Craft and, if you want, 2 or 3 similar coaches to compare.
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Tick "Compare" on any coach to add them to your intro request.
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Last updated September 2026. Request a correction.