Aviv Ben-Yosef
Advisor to CTOs and VPs of Engineering in Rome, Italy
| Hourly rate range | $100 to $200 an hour |
|---|---|
| Focus areas | Tech and engineering leadersTeam performanceLeadership developmentStrategy and decision makingLeadership and team buildingOperations and systems |
| Works with | Executives, Managers and Engineers |
| Also coaches | Business coach |
| Based in | Rome, Italy |
Aviv Ben-Yosef is an advisor to CTOs, VPs of Engineering and other tech executives. He helps them build engineering orgs that are worth more than they cost. He works inside the tech org, with Product, and at the executive table. His client list includes Tabnine, Armis and Gloat. He wrote two books, The Tech Executive Operating System and Capitalizing Your Technology. He is based in Rome, Italy.
What Aviv helps with
Aviv works with tech executives on how engineering fits into the business. He gets called when leadership teams stall or when the value of R&D is hard to show.
- CEO and CTO not working as a team
- Product and Engineering pulling in opposite directions
- Showing the value of R&D spending
- CTOs who feel overwhelmed instead of helping run the company
- Leadership teams that need to change for the next stage
- Adapting engineering orgs to AI
- Scaling an engineering team while keeping quality and culture
- Changing process and structure quickly to support growth
Who Aviv works with
Aviv works with CTOs, VPs of Engineering and other technology executives at startups and scaleups. Some clients are CEOs who need their engineering leaders aligned with the business. Others are R&D leaders whose teams are growing fast and whose own roles must change with them.
Background and qualifications
Aviv Ben-Yosef advises technology executives and is based in Rome, Italy. His client list includes Tabnine, Armis, Gloat, Riskified, Akamai and Fundbox. One client leader describes growing from 20 to 130 engineers in three years with his help. He wrote The Tech Executive Operating System and Capitalizing Your Technology. He also runs The Leading Edge, a weekly article, video and podcast for engineering leaders, and has an archive of 424 essays.
Aviv Ben-Yosef pricing
Programs and services
- Advisory for technology executives
- Intro conversation about what is going on
- Weekly newsletter, The Leading Edge
Aviv Ben-Yosef reviews
The CoachVouch take
Wrote two books for engineering leaders and publishes a weekly Leading Edge series alongside his advisory work.
Best for CTOs and VPs of Engineering at startups and scaleups who need to show the value of their engineering org.
Common questions
How much does Aviv Ben-Yosef charge?
Coaching with Aviv runs $100 to $200 an hour. Message Aviv from this page for an exact quote.
What does Aviv Ben-Yosef help with?
Aviv Ben-Yosef helps with CEO and CTO not working as a team, product and Engineering pulling in opposite directions, showing the value of R&D spending and cTOs who feel overwhelmed instead of helping run the company.
What is the first step of working with Aviv?
Most engagements start with a single conversation about what is going on in the company.
Does Aviv work with Product and the CEO, or only engineering?
He works inside the tech org, with Product, and at the executive table.
How do I contact Aviv Ben-Yosef?
Send Aviv a message from this page. It's free and takes a minute.
Similar coaches to compare
Tick "Compare" to message several coaches at once.
Adam Thomas
Adam Thomas is an executive and leadership coach who helps product managers and product teams make better decisions. He started as a founder of a gaming news site and later built a startup that linked people to video game careers. He also speaks and writes on product topics, and he created Survival Metrics, a roadmap for deciding when to push, pivot, or stop.
Johanna Rothman
Johanna Rothman coaches and consults for leaders, managers and teams who run product development and software projects. She helps them cut slow decisions, stop multitasking and use agile and lean ideas at every level of the organization. She wrote the Modern Management Made Easy books and Manage It!, and she writes the Pragmatic Manager newsletter. She also offers workshops, keynotes and a trusted advisor service.
Justin Henriksen
Justin Henriksen is an executive coach and business advisor who helps CEOs and their teams scale software and SaaS companies. He has more than 20 years of experience in SaaS, AI, services and line-of-business software. He led a team of consultants at Microsoft and later served as CEO of several companies. In 2024 he left the CEO role to run Fenix Venture full time. He helps leaders grow their companies and themselves at the same time.
Nelson Spencer
Nelson Spencer is an executive coach who helps leaders, teams, and founders work through AI transformation. He began his career in baseball, using analytics to shape team strategy. He later led people analytics and technology teams at Wayfair, Sonos, and Figma. He holds a master's degree in data science and is earning his MBA at Columbia Business School. He prefers direct communication and tells clients what he sees.
Browse related
Last updated September 2026. Request a correction.