Adam Thomas, executive coach

Adam Thomas

Executive and leadership coach for product managers and product teams

Executive Coach$100 to $175 an hour
Message AdamFree, no sign-up
Worked with Adam? Tap a star to rate:
Hourly rate range$100 to $175 an hour
Focus areas
Works withFounders and business owners, Managers and Professionals
Also coachesBusiness coach
CredentialsaltMBA

Adam Thomas is an executive and leadership coach who helps product managers and product teams make better decisions. He started as a founder of a gaming news site and later built a startup that linked people to video game careers. He also speaks and writes on product topics, and he created Survival Metrics, a roadmap for deciding when to push, pivot, or stop.

What Adam helps with

Adam works with product leaders and teams on how they decide what to build and how they work. He also helps with product strategy and leadership questions.

  • Excelling in product management
  • Hiring a first product development manager
  • Fixing a product manager who is not performing
  • Making product strategy clear
  • Deciding when to push forward, pivot, or stop an initiative
  • Making fast, data-informed decisions that are politically safe

Who Adam works with

Adam works with product development managers and product teams. He also works with founders. His clients are people who make product decisions that affect a whole organization, and who want better answers on strategy, hiring, and team performance.

How Adam works

Adam uses Survival Metrics, a roadmap he created for product managers and teams. It helps them see when to push an initiative forward, when to pivot, and when to stop it completely. The goal is fast, politically safe decisions that rely on data.

Background and qualifications

He began his career as founder of The Gamer Studio, a gaming news website. He later founded Arcade School, a startup that connected people with career paths in video games. He has spoken at Wizeline, Product Led Growth, Mind the Product, and Denver Startup Week. He writes for BuiltIn, Mind The Product, ProductPlan, and Product School. He holds an altMBA credential.

Adam Thomas pricing

Hourly rate range
$100 to $175 an hour
Have a question for Adam? Ask about availability, price or fit.Message Adam

Adam Thomas reviews

Worked with Adam? Leave a rating

The CoachVouch take

A former startup founder with 15 years in product who built Survival Metrics, a roadmap for deciding when to push, pivot, or stop an initiative.

Best for product managers and product teams who want clearer strategy and faster, data-informed decisions.

Common questions

How much does Adam Thomas charge?

Coaching with Adam runs $100 to $175 an hour. Message Adam from this page for an exact quote.

What does Adam Thomas help with?

Adam Thomas helps with excelling in product management, hiring a first product development manager, fixing a product manager who is not performing and making product strategy clear.

Is Adam Thomas certified?

Adam Thomas lists: altMBA.

Does Adam Thomas have experience as a founder?

Yes. He founded The Gamer Studio, a gaming news website, and Arcade School, a startup that connected people with video game career paths.

What is Survival Metrics?

It is a roadmap Adam created for product managers and teams. It shows when to push forward, when to pivot, and when to stop an initiative.

How do I contact Adam Thomas?

Send Adam a message from this page. It's free and takes a minute.

Similar coaches to compare

Tick "Compare" to message several coaches at once.

Aviv Ben-Yosef, executive coach in Rome

Aviv Ben-Yosef

Advisor to CTOs and VPs of Engineering in Rome, Italy · Rome, Italy

Aviv Ben-Yosef is an advisor to CTOs, VPs of Engineering and other tech executives. He helps them build engineering orgs that are worth more than they cost. He works inside the tech org, with Product, and at the executive table. His client list includes Tabnine, Armis and Gloat. He wrote two books, The Tech Executive Operating System and Capitalizing Your Technology. He is based in Rome, Italy.

$100 to $200 an hour
Tech and engineering leadersTeam performanceLeadership development

Johanna Rothman

Coach and consultant for product development leaders and managers · United States

Johanna Rothman coaches and consults for leaders, managers and teams who run product development and software projects. She helps them cut slow decisions, stop multitasking and use agile and lean ideas at every level of the organization. She wrote the Modern Management Made Easy books and Manage It!, and she writes the Pragmatic Manager newsletter. She also offers workshops, keynotes and a trusted advisor service.

$160 to $275 an hour
Leadership developmentTeam performanceTech and engineering leaders
Justin Henriksen, executive coach

Justin Henriksen

Executive coach for CEOs scaling software and SaaS companies

Justin Henriksen is an executive coach and business advisor who helps CEOs and their teams scale software and SaaS companies. He has more than 20 years of experience in SaaS, AI, services and line-of-business software. He led a team of consultants at Microsoft and later served as CEO of several companies. In 2024 he left the CEO role to run Fenix Venture full time. He helps leaders grow their companies and themselves at the same time.

$130 to $255 an hour
CEO and founder coachingLeadership developmentTeam performance
Nelson Spencer, executive coach

Nelson Spencer

AI transformation executive coach for leaders, teams, and founders

Nelson Spencer is an executive coach who helps leaders, teams, and founders work through AI transformation. He began his career in baseball, using analytics to shape team strategy. He later led people analytics and technology teams at Wayfair, Sonos, and Figma. He holds a master's degree in data science and is earning his MBA at Columbia Business School. He prefers direct communication and tells clients what he sees.

$125 to $200 an hour
Leadership developmentStrategy and decision makingTeam performance

Browse related

Last updated September 2026. Request a correction.

Message them
Message Adam