Alejandro Fernandez
Product management coach for career changers, MBA applicants and founders
| Hourly rate range | $90 to $175 an hour |
|---|---|
| Focus areas | |
| Also coaches | Business coach |
Alejandro Fernandez is a product management coach who helps people break into product, prepare for business school, and move into startups or start their own. He has close to 10 years in product, with a focus on ML and AI. He worked at Square and Adobe, and he bootstrapped his last startup to six figure revenue in 6 months. He has coached over 50 people.
What Alejandro helps with
Alejandro works with people who want to move into product, apply to business school, or join or start a startup. He also helps people who feel stuck in their careers.
- Breaking into product management
- Preparing for business school
- Getting into startups
- Starting your own startup
- Working through career plateaus
- Dealing with motivation dips
- Feeling stuck in your career
Who Alejandro works with
Alejandro works with people who are curious and want to understand themselves better. His clients include aspiring product managers, future MBA students, and people who want to join or start startups. He also works with people facing career plateaus or feeling stuck.
How Alejandro works
Alejandro uses an 80/20 approach. 80% of each session is probing questions that help you think clearly and find what feels right. The other 20% is his own perspective and advice. He starts with an intro call. If you both feel good after it, he offers one free 30-minute session so you can see how you work together before you commit.
Background and qualifications
Alejandro has close to 10 years of product experience, with a focus on ML and AI powered products. He has built products at startups and at Big Tech. At Square he was a Senior Product Manager on the Revenue Intelligence team from 2023 to 2025. At Adobe he was a Product Manager on the Sensei team in 2022 and built the first prototype for Adobe Firefly. Most recently he was Chief Product Officer at Ekho, where he bootstrapped the company as a solo founder to six figure revenue in 6 months. He has led program managers and several dozen contractors.
Alejandro Fernandez pricing
Programs and services
- Free intro call
- One complimentary 30-minute session
- One-on-one coaching
Alejandro Fernandez reviews
Alejandro Fernandez has a 5.0 out of 5 rating from 4 reviews on Leland, as of September 2026.
The CoachVouch take
Built the first prototype for Adobe Firefly and bootstrapped a startup to six figure revenue in 6 months as a solo founder.
Best for people who want to break into product, get ready for business school, or join or start a startup.
Common questions
How much does Alejandro Fernandez charge?
Coaching with Alejandro runs $90 to $175 an hour. Message Alejandro from this page for an exact quote.
What does Alejandro Fernandez help with?
Alejandro Fernandez helps with breaking into product management, preparing for business school, getting into startups and starting your own startup.
Does Alejandro Fernandez have reviews?
Alejandro Fernandez has a 5.0 out of 5 rating from 4 reviews on Leland, as of September 2026.
Can I try a session with Alejandro before I commit?
Yes. After an intro call, if you both feel good about working together, he offers one complimentary 30-minute session.
How does Alejandro run his coaching sessions?
He spends 80% of the time asking probing questions and 20% sharing his own advice.
How do I contact Alejandro Fernandez?
Send Alejandro a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.