How much does a performance coach cost?
Most performance coaches charge $90 to $210 an hour. Twelve sessions cost $1,080 to $2,520. Certified performance coaches charge $100 to $215.
Key numbers
- Most performance coaches: $90 to $210 an hour (1,371 published rates).
- Bottom 10% to top 10%: $60 to $310 an hour.
- 4 sessions: $360 to $840.
- 12 sessions: $1,080 to $2,520.
- Certified performance coaches: $100 to $215 an hour.
Performance coach rates per hour
| Range | Hourly rate |
|---|---|
| Most (middle half) | $90 to $210 |
| Bottom 10% to top 10% | $60 to $310 |
Performance coach rates by country
| Country | Published rates (n) | Hourly rate range |
|---|---|---|
| United States | 551 | $110 to $230 |
| United Kingdom | 93 | $100 to $230 |
| South Africa | 23 | $50 to $160 |
| Canada | 20 | $90 to $175 |
| Australia | 20 | $110 to $210 |
Do certified performance coaches charge more?
| Credential | Hourly rate range |
|---|---|
| Coaching credential listed | $100 to $215 |
| No credential listed | $90 to $200 |
What performance coach sessions cost
| Sessions | Cost range |
|---|---|
| 1 session | $90 to $210 |
| 4 sessions | $360 to $840 |
| 8 sessions | $720 to $1,680 |
| 12 sessions | $1,080 to $2,520 |
Performance coaches to compare
Amber Deibert
Amber Deibert coaches enterprise tech sellers on the mental side of performance. She built a method called Work Like You Workout, which links how a person likes to train to how they work best. Her background is in sales enablement and operations, not direct sales. She has run more than 1,000 coaching sessions with enterprise tech sellers. She also writes a weekly newsletter and offers a short quiz that finds a seller's work energy pattern.
Anna Hennings
Anna Hennings is a mental performance coach who works with athletes, performers, and executives. She holds a master's degree in sport psychology and is a Certified Mental Performance Consultant. She is based in Portland, Oregon, and coaches online across the country. Many of her clients are volleyball players. She teaches skills for handling nerves, staying focused, and building confidence, from the court to the boardroom.
Bree Sutton
Bree Sutton is an athletic performance mindset coach who helps athletes remove the barriers that hold back their best play. She uses a technique called brainspotting to work on brain patterns tied to past negative events, such as a hard fall or a concussion. She is a licensed mental health therapist and a certified mindset coach. Her coaching is not therapy. She also works with actors and performers.
Chadi Nassar
Chadi Nassar is a performance coach for globally mobile professionals and leaders. He works with people in new roles, new cultures, and career or life transitions. He used to design and run coaching programs for leaders across the Middle East and Africa at the Center for Creative Leadership. Before that, he trained sales and retail teams for TAG Heuer and Piaget. He coaches in English, French, Arabic, and intermediate Mandarin.
Chelsea Tanner
Chelsea Tanner is a flutist and mindset coach who helps musicians build confidence and move past imposter syndrome. She is based in Los Angeles. She has spoken at over 30 conferences and universities on mindset tools, performance anxiety and practicing. She hosts a podcast with over 80 episodes on musician mindset. She also teaches flute, both online and in the Los Angeles and Long Beach area.
Coach Cassata
Coach Cassata is a Texas-based coach who guides parents of young athletes through big decisions in youth sports. Coach Cassata also works with athletes on goals, confidence, communication and healthy routines. The background includes time as an international and NCAA Division I athlete, a college track coach, and a certified Texas PE and Health teacher. Coach Cassata has helped develop athletes who advanced to the Olympic level.
Deborah Jordan
Deborah Jordan is a performance, career and business coach in Johannesburg, South Africa. She helps people who want a change, a new direction and a stronger sense of purpose. She is a former senior executive and a Gallup Certified Strengths Coach. Her sessions use the online Gallup assessment and report. She works with graduates, female entrepreneurs and new managers, and she coaches remotely on Teams and Zoom.
Dustie Gimblet
Dustie Gimblet is a golf mindset coach based in Tralee, Ireland. Dustie helps golfers lower their scores, play with more focus and win more tournaments. Dustie's clients range from junior amateurs to senior club champions. Some have signed with D1 schools, won AJGA events, and played in the US Kids Worlds Championship. Dustie starts each client with a full mental game assessment and offers support between sessions.
Eric Batchler
Eric Batchler is a mental performance and life coach in Loveland, Ohio. He helps athletes, teens, and adults beat slumps, reach goals, and handle performance stress. He has more than 20 years of coaching experience and spent a decade at a Fortune 500 company before running his own business. He wrote the Capacity Series of books and hosts two podcasts. He works one-on-one or with teams.
Geraldine Anathan
Geraldine Anathan is a performance coach in New York who helps leaders and entrepreneurs find balance in their work and personal lives. She has over a decade of experience in peak performance coaching and holds a Harvard master's degree in organizational psychology. She also trained in NLP, integrative hypnosis and strategic intervention. She coaches teams on building psychological safety, using the Google Aristotle project as a base.
Gregg Swanson
Gregg Swanson is a mental strength and peak performance coach for high-performing men and professionals. He built the Warrior Mind coaching framework, which links mindset, body and spirit. He spent years as a personal trainer and worked in sales. In June 1998 he survived an avalanche on Mt. Rainier, and he says it shaped how he coaches mental strength. He also offers coaching for corporate leaders and teams.
Jacqueline Fiore
Jacqueline Fiore is a performance and executive coach in Port St. Lucie, Florida. She helps high-achieving professionals, entrepreneurs, and leaders move toward elite performance. She is a decorated combat veteran and holds a master's degree in Industrial-Organizational Psychology. She is also a Senior Professional in Human Resources. She has more than a decade of experience. Her work uses a structured, data-driven framework to build lasting systems for success.
Jo Tripier Lorio
Jo Tripier Lorio is a London performance, leadership and life coach who helps thoughtful professionals build confidence under pressure. Jo worked as an Occupational Therapist in the NHS before coaching. Jo is also a certified cognitive behavioural hypnotherapist. Sessions blend coaching, psychology and nervous-system awareness. Clients learn to speak up in meetings, present ideas and step into leadership roles. Jo also works with organisations to support their leaders.
John Hicks
John Hicks is a performance, life and business coach in Lacey, Washington. He helps clients build focus, mental toughness and steady habits so they can reach their goals. John is a retired Navy SEAL and served in Army Special Forces and Delta Force. He has also worked as a CEO and entrepreneur, and he coaches elite performers. His work centers on clarity, habits and mindset.
Jonté LeGras
Jonté LeGras is a Los Angeles-based acting coach who helps actors with auditions, self-tapes, scene preparation and on-camera work. He is a SAG-AFTRA actor with more than 20 years in television, film and theatre. Director Ava DuVernay picked him to be the on-set acting coach for the youngest lead actor during the five-month shoot of Disney's A Wrinkle in Time. He works with young performers, developing actors and experienced pros.
Laura Gibert
Laura Gibert is a confidence and creativity coach for artists, musicians and singers. She is also a professional opera singer, a lyric coloratura soprano who has performed across Europe. She holds a psychology degree from the University of Barcelona and a master's in voice performance from the Royal Academy of Music. She coaches online and works with professionals, students and amateurs on creative blocks and limiting thoughts.
Lorrine Headrick
Lorrine Headrick is a mental performance and confidence coach for athletes. She helps high school and college athletes handle pressure, build confidence, and ease anxiety in sports and in life. She has over 20 years in health and fitness, with a degree in exercise sports science. She was a college athlete herself. She has coached hundreds of athletes, both one-on-one and as whole teams, and she runs a community for sports moms.
Maria Bruce
Maria Bruce is a high-performance coach who works with athletes, artists, founders and professionals. She is a medical doctor and licensed psychotherapist. Her work looks at how pressure, decision-making and personal dynamics affect each other. She has coached Olympic athletes and award-nominated artists, plus people in entertainment, beauty and finance. She founded Optimalist Health and wrote the Mental Training series. Her coaching combines applied psychology with physiological regulation.
Melanie Golding
Melanie Golding is a coach and qualified counsellor who works with musicians and performing artists. She also coaches on anxiety and autism life coaching, and works with teens. She has spent more than 30 years in the music industry as a singer-songwriter and toured the United States and the UK with her albums. She wrote the book 'Facing My Own Music' about the effects of the music industry. She helps artists rebuild confidence and a sense of self.
Michael Isaiah
Michael Isaiah is a motivation and performance coach who works with working professionals, teams and young people. He founded MICTO Coaching and holds an MSc in coaching psychology and positive psychology. He has more than 20 years of experience in mentoring and coaching across schools, charities, multi-disciplinary agencies and corporations. He also worked as a transition mentor for young adults aged 16 to 25 and as a production director. His sessions use a 40-question motivation profile.
Rory Starkey
Rory Starkey coaches athletes who want to reach pro football. He has played in the NFL, CFL, UFL and European League of Football. In 2025 he played for the Rhein Fire and caught 23 passes for 226 yards and 2 touchdowns. He also returned a punt 80 yards for a score. He works with athletes on training, injury prevention, tryout prep and the business side of pro sports.
Samantha Wines
Samantha Wines is a performance, leadership and life coach in Deerfield Beach, Florida. She helps high-performing professionals get through major transitions and keep their careers going without losing their health or relationships. Her whole career has been in sales, in both corporate leadership and her own ventures. She now runs One Shift, where she works with first responders, emerging leaders and busy professionals. She combines coaching with yoga, nutrition and wellness practices.
Sean Seale
Sean Seale is a performance coach who helps athletes and coaches improve endurance training. He runs Upside Strength in Vancouver, Canada. He focuses on conditioning and respiratory training for sports like CrossFit, combat sports, cycling, running, triathlon and swimming. He also teaches gym owners and sports organisations how to use exercise physiology in practice. He has tested over 300 athletes to set their training zones.
Wendy Roberts
Wendy Roberts is a coaching psychologist who helps high achievers build mental fitness and wellbeing. Her clients include C-suite executives, lawyers, and elite and professional athletes. She worked as a corporate lawyer before moving into psychology, so she knows the pressure of high stakes jobs. She has published new research on wellbeing in cross-cultural psychology and sits on the editorial board of a journal on existential and positive psychology.
Common questions
How much does a performance coach cost per hour?
Most performance coaches charge $90 to $210 an hour.
How much do 12 performance coach sessions cost?
Twelve sessions cost $1,080 to $2,520.
Do certified performance coaches charge more?
Certified performance coaches charge $100 to $215 an hour, compared with $90 to $200 for performance coaches with no credential.
Where do performance coaches charge the most?
United States performance coaches charge $110 to $230 an hour.
More on performance coaches
Last updated September 2026.