John Hicks
Performance, life and business coach in Lacey, Washington
| Rate | $250 to $300 per hour |
|---|---|
| Focus areas | Mental toughnessHigh performersPeak performance at workMindset and habitsGoal setting and accountabilityConfidence and self-esteem |
| Also coaches | Life coach and Business coach |
| Based in | Lacey, Washington, United States |
| Credentials | BS; MA; CTA Coaching Program; Coach Training Alliance |
| Practice | Elevated Coaching Services |
John Hicks is a performance, life and business coach in Lacey, Washington. He helps clients build focus, mental toughness and steady habits so they can reach their goals. John is a retired Navy SEAL and served in Army Special Forces and Delta Force. He has also worked as a CEO and entrepreneur, and he coaches elite performers. His work centers on clarity, habits and mindset.
What John helps with
John works with clients who want to close the gap between where they are and where they want to be. He focuses on limiting beliefs, habits and mental toughness.
- Gaining clarity on goals and priorities
- Challenging limiting beliefs
- Changing behaviors that hold back performance
- Building habits, routines and consistency
- Developing mental toughness to get through adversity
- Building a winning mindset and confidence to act
- Performing well in high-stakes moments
How John works
John uses a four-part system. First, clients look at their current situation and set clear goals and priorities. Next, they find and challenge limiting beliefs and change behaviors that hurt performance. Then they build mental toughness habits to keep going through hard times. Last, they work on mindset and confidence so they can take decisive action. Clients get tools and a personalized plan.
Background and qualifications
John holds a BS and an MA and completed the CTA Coaching Program through Coach Training Alliance. He is a retired Navy SEAL and also served in Army Special Forces and as a Delta Force member. He spent more than two decades in demanding military environments. He has worked as a CEO and entrepreneur, and he coaches elite performers. He brings lessons from those roles into his coaching for clients in any field.
John Hicks pricing
Programs and services
- Free consultation
- One-on-one coaching with a personalized plan
John Hicks reviews
The CoachVouch take
John is a retired Navy SEAL who also served in Army Special Forces and Delta Force, and he applies that experience to coaching.
Best for people who want to build mental toughness, habits and focus to perform at a higher level.
John's rate sits above the range most performance coaches charge ($90 to $210 an hour).
Common questions
How much does John Hicks charge?
John Hicks's rate is $250 to $300 per hour.
What does John Hicks help with?
John Hicks helps with gaining clarity on goals and priorities, challenging limiting beliefs, changing behaviors that hold back performance and building habits, routines and consistency.
Is John Hicks certified?
John Hicks lists: BS; MA; CTA Coaching Program; Coach Training Alliance.
What is John Hicks's military background?
John is a retired Navy SEAL who also served in Army Special Forces and as a Delta Force member. He draws on more than two decades in military environments in his coaching.
How does John Hicks structure his coaching?
He uses a four-part system: Purpose, targeting behavior, building habits and shifting mindset. Clients get tools and a personalized plan.
How do I contact John Hicks?
Request an intro on this page. It's free, and we'll connect you with John and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.