Serena Cheng
Business operations and executive coach with Amazon leadership experience
| Hourly rate range | $145 to $275 an hour |
|---|---|
| Focus areas | Leadership developmentExecutive presence and communicationTransitions and new rolesStrategy and decision makingScaling and growthOperations and systemsLeadership and team buildingEcommerceInterview coachingPromotions and advancement |
| Works with | Executives, Managers, Founders and business owners and Professionals |
| Also coaches | Business coach and Career coach |
| Credentials | UC Berkeley Certified Executive Coach; MBA, Wharton School; BA, Wellesley College |
| Practice | Serena Cheng Coaching |
Serena Cheng is a business operations and strategy coach who works with senior individual contributors, people leaders, directors, and executives. She has 15+ years of leadership experience at Amazon and high-growth technology companies. She has built and scaled businesses and led complex projects across teams. She also advises operators and leadership teams on operating models and priorities. She holds an MBA from the Wharton School and is a UC Berkeley Certified Executive Coach.
What Serena helps with
Serena helps leaders through big moments in their careers and organizations. She works on new roles, high-stakes interviews, organizational change, growing teams, and better execution.
- Stepping into a bigger role
- Preparing for high-stakes interviews
- Leading through organizational change
- Scaling teams
- Improving execution
- Clarifying priorities
- Turning strategy into action
- Communicating with more influence
Who Serena works with
Serena works with senior individual contributors, people leaders, directors, and executives. Her clients are dealing with growth, career transitions, and more complex organizations. She also advises founders and operators on leadership and how to scale.
Background and qualifications
Serena has 15+ years of leadership experience at Amazon and high-growth technology companies. She has built and scaled businesses, improved operational performance, and led complex projects across teams. Since October 2024 she has worked as a strategic advisor and coach for founders, executives, and senior leaders. She holds a BA from Wellesley College, an MBA from the Wharton School, and is a UC Berkeley Certified Executive Coach.
Serena Cheng pricing
Serena Cheng reviews
Serena Cheng has a 5.0 out of 5 rating from 17 reviews on Leland, as of September 2026.
The CoachVouch take
She pairs 15+ years of operating experience at Amazon and high-growth tech companies with an executive coaching certification.
Best for directors, executives, and senior leaders who are facing growth, a role change, or a more complex organization.
Common questions
How much does Serena Cheng charge?
Coaching with Serena runs $145 to $275 an hour. Message Serena from this page for an exact quote.
What does Serena Cheng help with?
Serena Cheng helps with stepping into a bigger role, preparing for high-stakes interviews, leading through organizational change and scaling teams.
Does Serena Cheng have reviews?
Serena Cheng has a 5.0 out of 5 rating from 17 reviews on Leland, as of September 2026.
Is Serena Cheng certified?
Serena Cheng lists: UC Berkeley Certified Executive Coach; MBA, Wharton School; BA, Wellesley College.
Does Serena Cheng work with e-commerce and direct-to-consumer businesses?
Yes. E-commerce and DTC is one of her listed focus areas, alongside business operations and strategy.
How do I contact Serena Cheng?
Send Serena a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.