Sasha Ashpis
Engineering leadership coach for founders and engineering managers in San Francisco
| Hourly rate range | $150 to $250 an hour |
|---|---|
| Focus areas | Tech and engineering leadersExecutive presence and communicationNew managersLeadership developmentTeam performanceTech careersInterview coachingResume and LinkedInPromotions and advancementStartups and founders |
| Works with | Founders and business owners, Managers and Engineers |
| Also coaches | Career coach and Business coach |
| Based in | San Francisco, United States |
| Credentials | Computer Science degree, UC Berkeley (2007) |
| Practice | The Sasha Advantage LLC |
Sasha Ashpis is an engineering leadership coach who works with founders, engineering managers and individual contributors. Sasha has 20+ years of Silicon Valley experience, including 13+ years as an individual contributor and 7+ years as a people leader. Career stops include being the first hire at a seed funded startup and being part of an acquisition by Salesforce. Most of the work has been with Series A and B companies. Sasha also serves as a fractional engineering leader for startups.
What Sasha helps with
Sasha helps founders and engineering staff with leadership, communication, hiring and career steps. Startups can also bring in Sasha to run their engineering team for a time.
- Turning business needs into clear specs for engineers
- Making strategic decisions as a founder
- Hiring processes and candidate experience
- Managing and leveling up your direct reports
- Building leadership presence
- Choosing between the IC and management track
- Interview prep, resume and LinkedIn review, and mock interviews
- Assessing an engineering team and improving its workflows
Who Sasha works with
Sasha coaches non-technical founders, technical founders, engineering managers and individual contributors. Non-technical founders get help launching their vision and talking with engineers. Technical founders work on team communication and hiring. Managers and ICs work on leadership presence, career paths and interviews.
Background and qualifications
Sasha earned a Computer Science degree from UC Berkeley in 2007 and has worked in Silicon Valley since. That includes 13+ years as an individual contributor and 7+ years as a people leader. Roles range from first hire at a seed funded startup to being part of an acquisition by Salesforce, with a heavy focus on Series A and B companies. Sasha counts 10,000+ hours of experience to draw from in coaching.
Sasha Ashpis pricing
Programs and services
- Private one-on-one engineering coaching
- Fractional engineering leader
- Free intro video call
Sasha Ashpis reviews
The CoachVouch take
Sasha offers both private coaching and fractional engineering leadership, backed by 20+ years in Silicon Valley.
Best for startup founders and engineering managers who want guidance from a longtime Silicon Valley engineering leader.
Common questions
How much does Sasha Ashpis charge?
Coaching with Sasha runs $150 to $250 an hour. Request an intro for an exact quote.
What does Sasha Ashpis help with?
Sasha Ashpis helps with turning business needs into clear specs for engineers, making strategic decisions as a founder, hiring processes and candidate experience and managing and leveling up your direct reports.
Is Sasha Ashpis certified?
Sasha Ashpis lists: Computer Science degree, UC Berkeley (2007).
Can Sasha step in to lead an engineering team?
Yes. Sasha works as a fractional engineering leader for startups past the 0 to 1 phase. This includes acting as people leader, improving workflows and setting up hiring.
Does Sasha coach people who are not engineers?
Yes. Sasha coaches non-technical founders on turning business needs into specs, making strategic decisions and hiring.
How do I contact Sasha Ashpis?
Request an intro on this page. It's free, and we'll connect you with Sasha and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.