Lara Hogan
Coach and trainer for managers and leaders in tech
| Hourly rate range | $160 to $275 an hour |
|---|---|
| Focus areas | New managersLeadership developmentTeam performanceTransitions and new rolesConflict and difficult conversationsTech and engineering leadersTech careersPromotions and advancement |
| Works with | Managers, Engineers and Professionals |
| Also coaches | Career coach |
| Based in | United States |
| Sessions | Online |
| Practice | Wherewithall |
Lara Hogan is the founder of Wherewithall, a coaching and training practice for managers and leaders in the tech industry. She spent more than a decade as a VP of Engineering before coaching full time. She now specializes in supporting members of underrepresented groups. Her coaching schedule filled up in early 2019, so she built a team of coaches. Wherewithall offers one-on-one coaching, manager training, workshops and roundtables, and also sells to companies.
What Lara helps with
Lara and her team help new and experienced managers build core management skills and grow as leaders. Sessions cover current challenges, career goals and leadership questions.
- Giving clear feedback to your team
- Growing the people who report to you
- Setting expectations for your team
- Navigating change in your organization
- Delegating work
- Holding difficult conversations
- Planning your next career steps
- Preparing emerging leaders for senior roles
Who Lara works with
Wherewithall works with established and emerging leaders in the tech industry. That includes line managers, team leads and directors. Clients have included new teams, old teams, remote teams and teams that struggle to get along. Companies hire the team to support their managers, and individuals can book coaching too.
How Lara works
Coaching sessions happen by video call, and you choose the topic. Each coach blends four skills. Coaching uses open questions to help you understand your challenge before solving it. Mentoring shares advice and what has worked. Sponsoring means advocating for you and making introductions to new leadership opportunities. Feedback is clear, specific and routine. For companies, the session schedule is set around each manager's needs and the organization's budget.
Background and qualifications
Lara Hogan founded Wherewithall after more than a decade growing leaders as a VP of Engineering. In that role she hired and fired, gave very hard feedback, changed team cultures and handled a heavy workload. She now leads a coaching and training practice for the tech industry. Her coaching schedule was full by early 2019, so she added more coaches to the team. She also facilitates roundtables, gives talks and runs workshops inside engineering organizations, tailoring each one to the company.
Lara Hogan pricing
Programs and services
- One-on-one coaching by video call
- Demystifying Management training program
- Single-skill management workshops
- One-hour company presentations
- Manager roundtables
- Tools and templates
Lara Hogan reviews
The CoachVouch take
A former VP of Engineering who now coaches tech managers and specializes in supporting members of underrepresented groups.
Best for tech managers and companies that want to build strong managers and future senior leaders.
Common questions
How much does Lara Hogan charge?
Coaching with Lara runs $160 to $275 an hour. Message Lara from this page for an exact quote.
What does Lara Hogan help with?
Lara Hogan helps with giving clear feedback to your team, growing the people who report to you, setting expectations for your team and navigating change in your organization.
Does Lara Hogan coach online?
Lara is based in United States. Sessions are online.
Does Wherewithall work with companies as well as individuals?
Yes. Wherewithall sells manager training, workshops and coaching to companies. Individuals can also hire a coach.
Does Lara Hogan still take coaching clients herself?
Her schedule was full in early 2019. She then grew a team of coaches to support more tech leaders.
How do I contact Lara Hogan?
Send Lara a message from this page. It's free and takes a minute.
Similar coaches to compare
Tick "Compare" to message several coaches at once.
Jay Floyd
Jay Floyd is a leadership coach for technical managers who moved into people leadership. He is a former Engineering Manager, Data Platforms at Zapier, with 15+ years in data engineering and technical leadership. He has coached 60+ leaders and professionals, many in tech and high-growth companies. His clients build a People Leadership OS, a leadership system shaped by how they think, communicate, decide and handle pressure.
Arden Coaching
Arden Coaching is an executive coaching and leadership development firm. It works with senior leaders, managers and whole teams inside large organizations. Maren Perry is the founder and CEO. A global team of more than 45 coaches delivers the work. The firm has helped leaders drive change for almost two decades. Its services cover executive, C-suite, managerial, transition and team coaching, plus a leadership academy, training and assessments.
Edward Taylor
Edward Taylor is a CTO coach and mentor for early-stage engineering leaders. He helps Series A and B tech teams grow from one team to many while building strong leaders. He is an exited founder who has held Director, VP, interim CTO and fractional roles. He has grown teams from 8 to 40 and mentored dozens of engineering leaders. His clients are mostly in the UK and US.
Emese Pogácsás
Emese Pogácsás is a leadership coach and advisor for tech founders and executives. She founded Namaste & Cabernet and works with leaders whose roles have outgrown their playbook. She spent more than two decades in tech before coaching, moving from junior engineer to project lead to executive. Her work covers delegation, decision making and difficult conversations. She also builds mindfulness into her coaching and offers team workshops built around real situations.
Browse related
Last updated September 2026. Request a correction.