Greg Williams
HYROX coaching and nutrition for fitness racing athletes
| Hourly rate range | $75 to $175 an hour |
|---|---|
| Focus areas | Running and enduranceStrength and powerliftingNutrition and habitsOnline coachingNutrition and healthy eating |
| Works with | Athletes |
| Also coaches | Health coach |
| Based in | United Kingdom |
| Credentials | Nutritionist |
| Practice | Rox Lyfe |
Greg Williams is the founder of Rox Lyfe, a coaching business for HYROX and fitness racing athletes. He is a nutritionist who studies race tactics, race data, hybrid training and performance mindset. He cut his own HYROX finishing time by more than 20 minutes. He also commentates on the HYROX Elite races. Clients get personalised plans built by a coach athlete on his team, plus nutrition and race support.
What Greg helps with
Greg and his team help athletes prepare for HYROX races. The focus is on getting faster while keeping injury risk and fatigue low.
- Improving HYROX finishing time
- Balancing endurance, strength, speed and power in training
- Training well without countless hours
- Lowering injury risk and avoiding excess fatigue
- Learning race tactics and strategy
- Performance nutrition for racing
- Fitting training around work and life
- Avoiding common training and racing mistakes
Who Greg works with
Rox Lyfe works with athletes training for HYROX and other fitness racing. Plans fit each person's lifestyle, time, equipment and fitness level. The team also offers doubles training plans.
How Greg works
Each athlete gets a private training plan built around their lifestyle, available time, equipment and fitness level. The plan comes from an experienced coach athlete on the team. Clients can ask the team questions and get support. Plans also cover nutrition, mindset, lifestyle and race tips and tactics, so training is only one part of the package.
Background and qualifications
Greg Williams founded Rox Lyfe and works as a nutritionist. After finding fitness racing, he studied the demands of HYROX in depth and cut his own finishing time by more than 20 minutes. He commentates for HYROX on the Elite races and hosts the Rox Lyfe podcast. His focus areas are race tactics, reading race data, nutrition, hybrid training and performance mindset. He works alongside Paul Gillingham, a personal trainer for over 17 years.
Greg Williams pricing
Programs and services
- Personalised HYROX training plans
- Performance nutrition
- 12 week training plan
- Doubles training plan
- Team support for questions
Greg Williams reviews
The CoachVouch take
A nutritionist and HYROX Elite race commentator who cut his own finishing time by more than 20 minutes.
Best for HYROX athletes who want a personalised plan with nutrition and race tactics.
Common questions
How much does Greg Williams charge?
Coaching with Greg runs $75 to $175 an hour. Message Greg from this page for an exact quote.
What does Greg Williams help with?
Greg Williams helps with improving HYROX finishing time, balancing endurance, strength, speed and power in training, training well without countless hours and lowering injury risk and avoiding excess fatigue.
Is Greg Williams certified?
Greg Williams lists: Nutritionist.
Does Rox Lyfe offer plans for HYROX doubles?
Yes. Rox Lyfe has a doubles training plan as part of its coaching offer.
Does Rox Lyfe coaching include nutrition?
Yes. Plans include nutrition support along with mindset, lifestyle and race tips and tactics.
How do I contact Greg Williams?
Send Greg a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.