Giana Zelaya
Product management and career coach for senior professionals and aspiring executives
| Hourly rate range | $90 to $175 an hour |
|---|---|
| Focus areas | |
| Works with | Professionals and Executives |
| Also coaches | Executive coach and Financial coach |
Giana Zelaya is a product management coach who helps senior professionals and aspiring executives with career pivots. She has 15 years in the digital space as a MarTech executive. She has led platform transformation at MGM Resorts, Live Nation, Honda and AT&T. She also reached the role of Director of MarTech Transformation at Mattel. Before tech, she was a music artist. She coaches on product management and AI for sales and marketing.
What Giana helps with
Giana works with people who feel capable but stuck in their careers. She helps them plan pivots and build a clear way of working.
- Career pivots for senior professionals
- Moving toward executive roles
- Building a personal operating system
- Closing the gap between who you are and what you can do
- Product management skills
- AI for sales and marketing
- Interviewing with intention
Who Giana works with
Giana coaches senior professionals and aspiring executives. Her clients are often making career pivots. Many are highly capable people who feel stuck and want to close the gap between where they are and what they can do.
Background and qualifications
Giana is a digital and MarTech executive with 15 years in the digital space. She has led platform transformation at brands including MGM Resorts, Live Nation, Honda and AT&T. She moved from executive director roles to Director of MarTech Transformation at Mattel. At MGM Resorts she was Lead Product Manager from November 2021 to July 2024. She then was Marketing Technology Manager, AI, from July 2024 to October 2025. In that role she led product strategy across a 20+ property ecosystem and worked on 15+ enterprise platforms.
Giana Zelaya pricing
Giana Zelaya reviews
The CoachVouch take
A MarTech executive who led product strategy across a 20+ property ecosystem and is also a former music artist.
Best for senior professionals and aspiring executives planning a career pivot, especially in product management or marketing technology.
Common questions
How much does Giana Zelaya charge?
Coaching with Giana runs $90 to $175 an hour. Message Giana from this page for an exact quote.
What does Giana Zelaya help with?
Giana Zelaya helps with career pivots for senior professionals, moving toward executive roles, building a personal operating system and closing the gap between who you are and what you can do.
Does Giana Zelaya coach on AI?
Yes. She lists AI for sales and marketing as one of her coaching areas. She also led AI-focused marketing technology work at MGM Resorts.
How do I contact Giana Zelaya?
Send Giana a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.