
Diana Stepner
Product management and leadership coach for product leaders
| Hourly rate range | $145 to $275 an hour |
|---|---|
| Focus areas | Leadership developmentNew managersTech and engineering leadersTransitions and new rolesPromotions and advancementTech careers |
| Works with | Managers and Professionals |
| Also coaches | Career coach and Speaking coach |
| Credentials | ACC, International Coaching Federation (ICF); MIMS, UC Berkeley; MBA, Boston University |
Diana Stepner is a product management and leadership coach who helps ambitious product leaders grow. She spent over 20 years building and leading global product teams before she moved into coaching. Her career includes startups like E.piphany, Cheapflights and SimplePractice, and larger firms like Salesforce, Monster and Pearson. She is a Silicon Valley native. Her coaching draws on her own experience of moving from being the team "fixer" to a leader who asks questions.
What Diana helps with
Diana works with product leaders on how they lead, think and grow. She also covers how AI is changing product work.
- Moving from problem solver to leader who asks questions
- Building a team that develops its own product skills
- Growing self-awareness as a leader
- Aligning daily actions with a larger vision
- Finding an authentic leadership style
- Using AI in product development
- Product management skills
Who Diana works with
Diana coaches ambitious product leaders. Her focus is on people who lead product teams or want to grow into that kind of role.
Background and qualifications
Diana spent more than 20 years building and leading global product teams. She led teams at startups including E.piphany, Cheapflights, which Kayak bought, and SimplePractice. She also worked in enterprise companies such as Salesforce, Monster and Pearson. Other roles include digital agency work at Razorfish, part of Publicis, and software consulting at Epsilon. She holds a MIMS from UC Berkeley and an MBA from Boston University. She earned an ACC credential from the International Coaching Federation.
Diana Stepner pricing
Programs and services
- Product management coaching
- Leadership coaching
- AI for product development coaching
Diana Stepner reviews
The CoachVouch take
She is a former global product team leader with over 20 years of experience who now coaches product leaders.
Best for product leaders who want to lead through questions and grow their teams.
Common questions
How much does Diana Stepner charge?
Coaching with Diana runs $145 to $275 an hour. Request an intro for an exact quote.
What does Diana Stepner help with?
Diana Stepner helps with moving from problem solver to leader who asks questions, building a team that develops its own product skills, growing self-awareness as a leader and aligning daily actions with a larger vision.
Is Diana Stepner certified?
Diana Stepner lists: ACC, International Coaching Federation (ICF); MIMS, UC Berkeley; MBA, Boston University.
Does Diana Stepner coach on AI in product work?
Yes. AI for Product Development is one of her listed coaching areas. She also says coaching helps people build the human strengths needed in an AI driven world.
How do I contact Diana Stepner?
Request an intro on this page. It's free, and we'll connect you with Diana and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.