
Alexia Palau
Marketing turnaround and career coach for growth leaders
| Hourly rate range | $125 to $225 an hour |
|---|---|
| Focus areas | Team performanceStrategy and decision makingLeadership developmentScaling and growthMarketingOperations and systems |
| Also coaches | Career coach and Business coach |
Alexia Palau is a marketing turnaround expert who coaches leaders on performance and growth. She comes from senior global marketing roles. She built and led Sony's Global GTM Planning & Ops, growing it from 2 to 4 verticals with a 9-digit budget. She led teams of 50+ across 4 continents and worked on markets in 45 countries. She turned around Onfido and MasterClass. She no longer offers business coaching, or career coaching for people who work for electronics brands.
What Alexia helps with
Alexia looks for blind spots that hold back performance and helps fix them to restart growth. Her focus is marketing, operations and team building.
- Performance marketing across the full marketing team
- Measuring results with LTV/CAC, attribution, MMM and incrementality
- Automation-first operations
- Building global teams up to C-Suite level
- Retaining top talent
- International market expansion
- New product or category launches
- Choosing AI strategy and MarTech tools
How Alexia works
Alexia uses a Brand-to-ROI framework. It links brand and performance marketing across the full funnel, including retention and lifecycle. Her method is to find the problem, fix it, then build an operation that keeps delivering growth. She also uses automation-first operations and data tools like attribution, MMM and incrementality testing.
Background and qualifications
Alexia has a background in performance marketing. At Sony she built and led Global GTM Planning & Ops and set up predictive modeling. Her forecasting stayed within 3% deviation three years in a row. She developed attribution for Decathlon and led Fortune 500 CMO quarterly business reviews. She turned around performance at B2B SaaS startup Onfido and at consumer brand MasterClass. She launched markets and delivered 100+ multilingual campaigns a year across 45 markets in the Americas, Europe and APAC. She knows over 50 marketing tools.
Alexia Palau pricing
Alexia Palau reviews
The CoachVouch take
A global marketing turnaround leader who has run growth at Sony, Onfido and MasterClass.
Best for marketing and business leaders who want to fix stalled growth and scale across international markets.
Common questions
How much does Alexia Palau charge?
Coaching with Alexia runs $125 to $225 an hour. Request an intro for an exact quote.
What does Alexia Palau help with?
Alexia Palau helps with performance marketing across the full marketing team, measuring results with LTV/CAC, attribution, MMM and incrementality, automation-first operations and building global teams up to C-Suite level.
Does Alexia Palau still coach business owners?
No. She no longer provides business coaching until further notice. She also does not offer career coaching to people who work for brands that sell electronics.
How do I contact Alexia Palau?
Request an intro on this page. It's free, and we'll connect you with Alexia and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.