Performance coaches for veterans
Compare 5 performance coaches. Besides their main focus, the most common focus areas are athletes and sports, mental toughness and high performers. They most often work with veterans, professionals and athletes. Most charge $90 to $210 per hour or session.
What performance coaches charge
Performance coaches to compare
Tick "Compare" on the coaches you like, then message them all at once.
Ben O'Brien
Ben O'Brien is a life coach who helps mid-life professionals, first responders and veterans find clarity, steadiness and direction. He spent 26 years in the fire service, working inside high-stakes human moments. His coaching looks at values, body signals and emotions, not just thinking. He also works with young adults who need direction and people facing transitions they did not plan for. Sessions are one-on-one by video or in person.
Wesley Brown
Wesley Brown is an executive and mindset coach who helps driven professionals lead with clarity under pressure. He spent 25 years as a U.S. Navy Surface Warfare Officer, leading teams in high-stakes settings around the world. He founded Helm and Horizon Coaching, LLC in April 2025. He also coaches endurance athletes with individual training programs. His sessions are held by video and focus on leadership, mindset and self-awareness.
Maximum Mileage
Maximum Mileage is an online running coaching team for busy marathon and ultra runners. The coaches build training plans that adjust when work, family or life gets in the way. The team looks after 90+ athletes across the globe. Every coach is a competitive runner. The team also includes a physiotherapist, a partner nutritionist and a mental performance coach who is a veteran and ultra runner.
Steven Stein
Steven Stein is a career coach who helps people in tech, MBA candidates and military members plan their next career move. He is a Senior Product Marketing Manager who built go-to-market plans for NVIDIA Data Center platforms. Earlier he worked at Microsoft, Intel, Hewlett Packard Enterprise and Google. At Microsoft Teams he trained 25 marketers and launched over 450 features. He also served in the United States Air Force.
Justin Jones
Justin Jones is a hybrid strength and endurance coach who founded Assemble Performance in 2022. He helps recreational athletes build strength and run faster at the same time. He is a CSCS, a veteran and a former cross country runner who spent 12 years in fitness. He works with clients directly and does not use a team. Plans come in 4 to 6 week blocks on TrainingPeaks with weekly check-ins.
Side by side
| Coach | Focus | Hourly rate range |
|---|---|---|
| Ben O'Brien | Life coach for mid-life professionals, first responders and veterans | $80 to $140 an hour |
| Wesley Brown | Athletes and sports and High performers | $145 to $275 an hour |
| Maximum Mileage | Athletes and sports and Mental toughness | $75 to $175 an hour |
| Steven Stein | Career coach and product marketing leader in tech | $90 to $175 an hour |
| Justin Jones | Athletes and sports | $80 to $175 an hour |
Common questions
How much does a performance coach cost?
Most performance coaches charge $90 to $210 per hour or session.
What else do these performance coaches help with?
Common focus areas include athletes and sports, mental toughness and high performers.
Prices and research
- Coaching Packages and Prices: Hourly vs Monthly
- Coaching Rates Per Hour by Coach Type
- Coaching vs Therapy: Cost and Key Differences
- Do Certified Coaches Charge More?
- Executive Functioning Coach Cost
- How Many Coaches Are There?
- How Many Coaching Sessions Do I Need?
Browse by focus
Last updated September 2026.