William Attaway
Executive coach for agency owners who want to scale
| Hourly rate range | $140 to $250 an hour |
|---|---|
| Focus areas | CEO and founder coachingLeadership developmentTeam performanceExecutive presence and communicationScaling and growthLeadership and team buildingOperations and systemsAgenciesPresentation skills |
| Works with | Founders and business owners, Executives and Managers |
| Also coaches | Business coach, Speaking coach and Life coach |
| Based in | Virginia, United States |
| Sessions | Online and in person |
| Credentials | Ph.D. in Old Testament |
| Practice | Catalytic Leadership |
William Attaway is an executive and leadership coach who helps agency owners step out of daily operations and scale. He founded Catalytic Leadership and is CEO of Appreciation at Work. He wrote the book Catalytic Leadership and hosts a leadership podcast. He has led teams and coached leaders for more than 30 years. He also serves as Lead Pastor of Southview Community Church in Herndon, Virginia.
What William helps with
William works with owners whose business depends too much on them. He helps them build a team that decides without them.
- Getting out of daily operations
- Building a leadership team that decides without the owner
- Delegating work and moving authority to leaders
- Setting up scorecards, meeting cadence and 1:1s
- Scaling an agency past seven figures
- Finding the real bottleneck holding a company back
- Building trust and appreciation in teams
Who William works with
William works with agency owners at or near seven figures. His clients have a team, but the team still waits on the owner for decisions. He also works with executive teams and leadership groups, and with agency mastermind communities.
How William works
William starts by naming the real constraint in the business. He then rebuilds the operating rhythm with scorecards, meeting cadence, 1:1s and a wins journal. He moves authority, not just tasks, so leaders decide at their level with clear guardrails. Work can begin with a single 90-minute strategic planning session or grow into a full coaching engagement.
Background and qualifications
William has led teams, built organizations and coached leaders around the world for more than 30 years. He founded Catalytic Leadership and is CEO of Appreciation at Work, which built research on The 5 Languages of Appreciation. He holds a Ph.D. in Old Testament. He has served in local church ministry for over 25 years and has been Lead Pastor of Southview Community Church in Herndon, Virginia since 2004. He wrote the book Catalytic Leadership, published in January 2022, and hosts the Catalytic Leadership Podcast.
William Attaway pricing
Programs and services
- 90-minute strategic planning session
- Structured one-on-one coaching engagement
- Leadership curriculum for agency mastermind communities
- Keynotes and workshops
- Free 30-minute strategy call
William Attaway reviews
The CoachVouch take
He is CEO of Appreciation at Work, whose 5 Languages of Appreciation assessment has been taken by nearly half a million people.
Best for agency owners near or past seven figures who want their team to make decisions without them.
Common questions
How much does William Attaway charge?
Coaching with William runs $140 to $250 an hour. Message William from this page for an exact quote.
What does William Attaway help with?
William Attaway helps with getting out of daily operations, building a leadership team that decides without the owner, delegating work and moving authority to leaders and setting up scorecards, meeting cadence and 1:1s.
Does William Attaway coach online?
William is based in Virginia, United States. Sessions are online and in person.
Is William Attaway certified?
William Attaway lists: Ph.D. in Old Testament.
Does William Attaway speak at events?
Yes. He gives keynotes and hands-on workshops on leadership, appreciation, delegation and building teams. He delivers them in person or virtually.
What is the strategic planning session with William Attaway?
It is a single 90-minute intensive that names what keeps an owner stuck. It gives a roadmap for the next two quarters.
How do I contact William Attaway?
Send William a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.