Tara Cruz
AI strategy and training coach for executives and business teams
| Hourly rate range | $85 to $160 an hour |
|---|---|
| Focus areas | Scaling and growthMarketingOperations and systemsLeadership developmentTeam performanceStrategy and decision making |
| Works with | Executives, Managers and Founders and business owners |
| Also coaches | Executive coach and Financial coach |
| Credentials | Michigan State University |
| Practice | Gravi AI |
Tara Cruz is an AI strategy and training coach who helps executives and business teams use generative AI at work. She spent 20 years in marketing and revenue leadership before moving into coaching. She was VP of Marketing Operations at AppFolio and SVP of Marketing at Centerbase. She has more than 100 AI services clients and co-founded the AI training firm Gravi AI.
What Tara helps with
Tara helps leaders and teams put AI to work in marketing, sales and daily operations. She also helps with AI planning, policy and team training.
- Running AI-powered marketing campaigns
- Using AI in sales
- Building an AI roadmap
- Assessing how ready a company is for AI
- Writing AI policy and governance rules
- Automating repeatable workflows
- Training teams to use AI tools
- Learning to build AI assistants and better prompts
Who Tara works with
Tara works with executives, operators and whole teams at any technical level. Clients include leaders who need to make AI decisions and organizations that want staff trained across the company. She also works with individuals who want to use AI in growth marketing.
How Tara works
Tara teaches prompting for quality results, building AI assistants and repeatable workflows, and using the company's chosen model, such as ChatGPT, Gemini, Claude or an internal model. Her work covers executive alignment, hands-on training for the whole organization, and workflow setup.
Background and qualifications
Tara has 20 years of experience building the marketing and revenue systems behind fast-growing businesses. She was VP of Marketing Operations at AppFolio, a company she helped scale from $20M to $500M in revenue. She later became SVP of Marketing at Centerbase, where she owned demand generation and revenue programs from start to finish. She has 900+ hours of applied AI work, including prompting, assistant design, workflow automation and evaluation systems. She studied at Michigan State University and co-founded Gravi AI in February 2025.
Tara Cruz pricing
Programs and services
- Getting Started: AI for Growth Marketing, 5 hours of coaching
- AI for Organizations, 5 or more hours of coaching
- Custom hourly coaching
- Fractional AI strategist support
Tara Cruz reviews
Tara Cruz has a 5.0 out of 5 rating from 1 review on Leland, as of September 2026.
The CoachVouch take
A former VP of Marketing Operations who helped scale a company from $20M to $500M and now trains teams on AI.
Best for executives and marketing or revenue teams who want practical AI training and working workflows.
Common questions
How much does Tara Cruz charge?
Coaching with Tara runs $85 to $160 an hour. Message Tara from this page for an exact quote.
What does Tara Cruz help with?
Tara Cruz helps with running AI-powered marketing campaigns, using AI in sales, building an AI roadmap and assessing how ready a company is for AI.
Does Tara Cruz have reviews?
Tara Cruz has a 5.0 out of 5 rating from 1 review on Leland, as of September 2026.
Is Tara Cruz certified?
Tara Cruz lists: Michigan State University.
Does Tara Cruz train whole teams or only individuals?
She does both. She offers hands-on training across an organization as well as coaching for individuals.
Which AI tools does Tara teach?
She teaches ChatGPT, Gemini, Claude or a company's internal models, based on what the company uses.
How do I contact Tara Cruz?
Send Tara a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.