Russel
Business coach for marketing agency owners
| Hourly rate range | $115 to $175 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Also coaches | Executive coach |
| Credentials | Registered B Corporation (former agency); Best Place To Work In Dallas (former agency) |
| Practice | An Agency Story |
Russel is a business coach for marketing agency owners. He runs An Agency Story and works only with agency leaders. At 25, he founded a digital agency and grew it to a team of 40. He later sold it for an 8-figure valuation. The agency won Best Place To Work In Dallas and became a registered B Corporation. Russel now helps owners build agencies that grow, scale, and sell, using systems and strong foundations.
What Russel helps with
Russel helps agency owners who have plenty of opportunities but little time to act on them. He focuses on strong foundations and the few things that move the business forward.
- Growing and scaling a marketing agency
- Building systems that give the owner more freedom
- Leading strategically instead of managing daily chaos
- Creating predictable growth
- Building a strong team culture
- Preparing an agency for sale
- Benchmarking an agency against industry data
Who Russel works with
Russel works with marketing agency owners and leaders. His clients are often stretched between managing a team, serving clients, and driving growth. They see opportunities but lack time to act. Many feel they are on the right path but things are not connecting.
How Russel works
Every client starts with a free 90-minute Agency Roadmap Session. This session focuses on understanding the agency: Where it stands, what works, and what does not. Russel builds advice on strong foundations and systems instead of using a set formula. He also offers a free Agency Benchmark Report. It returns personalized recommendations within 24 hours, based on real agency data.
Background and qualifications
Russel started with a paper route at nine years old. He studied history at Mizzou, built leadership skills in the Air Force, and worked as a financial advisor. At 25, he founded a digital agency in Dallas and grew it to a team of 40. He sold it for an 8-figure valuation. The agency earned Best Place To Work In Dallas and became a registered B Corporation. He now coaches other agency owners.
Russel pricing
Programs and services
- Free 90-minute Agency Roadmap Session
- Free Agency Benchmark Report
- Business coaching for agency owners
- In-person planning workshop in Dallas
- Podcast for agency owners
Russel reviews
The CoachVouch take
Russel coaches only marketing agency owners, and he built and sold his own agency for an 8-figure valuation.
Best for marketing agency owners who want stronger systems, steady growth, and more freedom in how they lead.
Common questions
How much does Russel charge?
Coaching with Russel runs $115 to $175 an hour. Message Russel from this page for an exact quote.
What does Russel help with?
Russel helps with growing and scaling a marketing agency, building systems that give the owner more freedom, leading strategically instead of managing daily chaos and creating predictable growth.
Is Russel certified?
Russel lists: Registered B Corporation (former agency); Best Place To Work In Dallas (former agency).
Does Russel coach only marketing agency owners?
Yes. His coaching is designed exclusively for agency leaders.
What happens in the first session with Russel?
The first session is a free 90-minute Agency Roadmap Session. It focuses on understanding where the agency is, what works, and what does not.
How do I contact Russel?
Send Russel a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.