Matthew Eriksen
Branding and marketing coach for small business owners in Massachusetts
| Hourly rate range | $175 to $350 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Also coaches | Career coach |
| Based in | Salem, Massachusetts, United States |
| Credentials | AIGA member; Certified HoneyBook Pro and Educator; Bachelor's degree in Advertising, summa cum laude; Member of local Chambers of Commerce |
| Practice | Good Brand Partners |
Matthew Eriksen is a business and marketing coach who helps entrepreneurs build a clear, cohesive brand so they can simplify their marketing and grow. He runs Good Brand Partners, a branding and graphic design studio in Salem and Beverly, MA. He teaches a method called the 4D Framework. He is also a certified HoneyBook Pro and Educator, so he helps clients set up the backend tools that run their business.
What Matthew helps with
Matthew helps business owners who feel stuck with their brand and marketing. He also helps them set up systems for booking clients and getting paid.
- Building a clear and cohesive brand
- Streamlining marketing
- Rebranding a business
- Launching a website
- Setting up HoneyBook for bookings, contracts and invoices
- Defining a business name, mission, vision and values
Who Matthew works with
Matthew works with small businesses, small business owners and solo entrepreneurs. His clients include independent professionals such as coaches, creators and musicians, as well as established organizations that want to rebrand or improve their systems.
How Matthew works
Matthew uses a method he calls the 4D Framework to move clients from stuck to streamlined. His studio starts by asking questions to find insights that shape strategy. Next it narrows the focus to define the brand essence and positioning. Then it builds an identity for the audience and helps the client put the new brand in place. For HoneyBook, he offers 1:1 coaching plus a DIY course to get started.
Background and qualifications
Matthew holds a bachelor's degree in Advertising, earned summa cum laude. He is a member of the American Institute of Graphic Arts and local Chambers of Commerce. He is a certified HoneyBook Pro and Educator. He leads Good Brand Partners, an independent studio in Beverly and Salem, MA that offers logo design, visual identity, messaging, custom websites, organic SEO and HoneyBook consulting. One client has worked with him for more than 7 years.
Matthew Eriksen pricing
Programs and services
- 4D Framework for branding and marketing
- 1:1 HoneyBook coaching
- DIY HoneyBook course
- Brand audits and strategy
- Website design and development
Matthew Eriksen reviews
The CoachVouch take
He combines brand and marketing coaching with hands-on design work and HoneyBook setup as a certified HoneyBook Pro and Educator.
Best for solo entrepreneurs and small business owners who want a stronger brand and simpler systems for marketing and booking clients.
Common questions
How much does Matthew Eriksen charge?
Coaching with Matthew runs $175 to $350 an hour. Message Matthew from this page for an exact quote.
What does Matthew Eriksen help with?
Matthew Eriksen helps with building a clear and cohesive brand, streamlining marketing, rebranding a business and launching a website.
Is Matthew Eriksen certified?
Matthew Eriksen lists: AIGA member; Certified HoneyBook Pro and Educator; Bachelor's degree in Advertising, summa cum laude; Member of local Chambers of Commerce.
What is the 4D Framework?
It is Matthew's method for helping entrepreneurs go from stuck to streamlined with their brand and marketing.
How do I contact Matthew Eriksen?
Send Matthew a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.