Matt Munson
CEO coach for startup founders and leaders
| Hourly rate range | $130 to $255 an hour |
|---|---|
| Focus areas | CEO and founder coachingBurnout and resilienceTeam performanceConflict and difficult conversationsLeadership developmentStartups and foundersLeadership and team buildingStress and burnout |
| Works with | Founders and business owners and Executives |
| Also coaches | Business coach and Health coach |
| Practice | Sanity Labs |
Matt Munson is a CEO coach who works with startup founders and company leaders. He is a two-time founder who exited both companies, and he is an active angel investor. He coaches on the human side of building a company, including founder psychology, burnout, and co-founder conflict. He also writes and speaks on these topics. He founded the coaching firm Sanity Labs. He led his own company through a layoff of 80% of its staff before it sold.
What Matt helps with
Matt helps founders and leaders with the hard parts of building a company that people rarely discuss. Many of his clients feel isolated, in conflict, or burned out.
- Managing your own psychology as a founder
- Founder burnout
- Co-founder conflict
- Focusing on the things that matter most
- Building a company culture that survives fast growth
- Making better decisions under pressure
- Aligning your team
- Feeling alone as a leader
Who Matt works with
Matt coaches first-time CEOs, venture-backed founders, and startup leaders. His clients often face isolation, conflict, or burnout. The work centers on decision quality, team alignment, and leadership capacity.
How Matt works
Matt describes his coaching as a confidential partnership. It is not therapy and it is not consulting. The work centers on three areas: Decision quality, team alignment, and leadership capacity. The goal is to help founders make better decisions under pressure and handle company building with less suffering.
Background and qualifications
Matt is a two-time founder who exited both companies. He later became a CEO coach and founded the coaching firm Sanity Labs. He is also an active angel investor. In 2016, his company laid off 80% of its staff. The remaining team stayed together, grew the business, and sold it three years later. He realized in October 2016 that he was burned out and wanted out of the CEO role. He left by exiting the business. He now writes about founder burnout, founder psychology, and co-founder conflict, and he sends out a newsletter called Sanity Notes.
Matt Munson pricing
Programs and services
- One-on-one CEO and founder coaching
- Free chat to explore coaching
- Sanity Notes newsletter
Matt Munson reviews
The CoachVouch take
He is a two-time exited founder who has lived through founder burnout and a deep layoff himself.
Best for first-time CEOs and startup founders facing burnout, isolation, or co-founder conflict.
Common questions
How much does Matt Munson charge?
Coaching with Matt runs $130 to $255 an hour. Request an intro for an exact quote.
What does Matt Munson help with?
Matt Munson helps with managing your own psychology as a founder, founder burnout, co-founder conflict and focusing on the things that matter most.
Is Matt Munson's coaching the same as therapy or consulting?
No. Matt describes his coaching as a confidential partnership that helps founders make better decisions under pressure.
Does Matt Munson coach founders who have venture funding?
Yes. He coaches venture-backed founders, first-time CEOs, and other startup leaders.
How do I contact Matt Munson?
Request an intro on this page. It's free, and we'll connect you with Matt and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.