Lida Citroën
Executive coach for personal branding and reputation in Denver
| Hourly rate range | $150 to $275 an hour |
|---|---|
| Focus areas | Executive presence and communicationTransitions and new rolesLeadership developmentCareer changePromotions and advancement |
| Works with | Executives, Professionals, Veterans and Founders and business owners |
| Also coaches | Career coach and Business coach |
| Based in | Denver, Colorado, United States |
| Credentials | TEDx speaker; LinkedIn Learning instructor; Author of 7 books |
| Experience | 20 years coaching |
| Practice | LIDA360 |
Lida Citroën is an executive coach and personal branding expert in Denver, Colorado. She helps executives, professionals and military veterans shape how others see them. She also handles reputation repair after a crisis. For over 20 years she has worked with hundreds of global executives, entrepreneurs and thought leaders. She has consulted for Google, Disney and SiriusXM, and she has written 7 books. She also gives time to veterans moving into civilian work.
What Lida helps with
Lida works on how clients are seen and how they present themselves. Her focus covers personal brand, reputation problems and career moves.
- Building a personal brand with intention
- Repairing a damaged reputation
- Handling a reputation crisis with a clear plan
- Making a career pivot
- Attracting next-level career opportunities
- Improving how leaders are perceived
- Helping veterans move into civilian careers
- Communicating personal and team value
Who Lida works with
Lida works with executives, entrepreneurs, thought leaders and other professionals. She also works with military veterans who are moving to civilian life and work. Her clients include leadership teams, such as one executive team she coached before their company was acquired.
How Lida works
Lida builds her work around three parts of a personal brand: Perception, positioning and presence. Clients design their brand with intention and tie it to their legacy goals. For reputation problems, she builds a calm response and a precise strategy. She also coaches executive teams as a group.
Background and qualifications
Lida Citroën has worked in executive coaching, personal branding and reputation management for over 20 years. She has helped hundreds of global executives, entrepreneurs and thought leaders. She has written 7 books, given a TEDx talk and teaches as a LinkedIn Learning instructor. She has consulted for companies such as Google, Disney and SiriusXM. She also gives keynote talks and leads workshops for teams.
Lida Citroën pricing
Programs and services
- One-on-one executive coaching
- Personal branding
- Reputation management and image repair
- Military transition support
- Keynote speaking and team workshops
Lida Citroën reviews
The CoachVouch take
She combines executive coaching with reputation repair, and has consulted for Google, Disney and SiriusXM.
Best for executives and veterans who want to shape how they are seen or recover from a reputation problem.
Common questions
How much does Lida Citroën charge?
Coaching with Lida runs $150 to $275 an hour. Request an intro for an exact quote.
What does Lida Citroën help with?
Lida Citroën helps with building a personal brand with intention, repairing a damaged reputation, handling a reputation crisis with a clear plan and making a career pivot.
Is Lida Citroën certified?
Lida Citroën lists: TEDx speaker; LinkedIn Learning instructor; Author of 7 books.
Does Lida Citroën work with military veterans?
Yes. She supports veterans moving into civilian life and work, and the LIDA360 site has a military section.
Can Lida help after a reputation crisis?
Yes. She offers reputation management and image repair, with a calm response and a precise strategy.
How do I contact Lida Citroën?
Request an intro on this page. It's free, and we'll connect you with Lida and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.